The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast. The National Kitchen + Bath Association (NKBA) and...
KMB Blog
Apr 18, 2022
There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got a winning combination consumers are eager to buy. Global...
Mar 23, 2022
Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely of meetings, strategy planning sessions, panels, podcasts,...
Jan 24, 2022
Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms. Some home technology integrators...
Dec 13, 2021
Seizing the moment and getting into the flow foments greatness. Getty Images Have you experienced or heard of “the flow”? Psychologist Mihály Csíkszentmihályi describes flow as a...
Nov 22, 2021
Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something I’m known for saying or advising and now, during this time...
Oct 18, 2021
It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been there. You get an offer to place an ad or participate in an event...
Sep 22, 2021
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand? Influencer marketing may not be the...
Aug 20, 2021
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look...
Aug 12, 2021
Getting outside has never been more popular after a year of home confinement. Residents have turned to their backyards or patios into a place for both productivity and solace....
Jul 27, 2021
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now! Getty Images We love cookies, and if we had to choose...
Jun 16, 2021
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers. When it comes to digital marketing, one...
May 19, 2021
Marketing locally should be part of your strategy. How does your brand measure up in your area? For integrators, marketing locally is not just smart, it’s imperative. Getting...
Apr 15, 2021
For many families working and schooling from home, 2020 wasn’t the ideal time to redo a space as essential as the kitchen or bathroom, noted Todd Tomalak, principal at JBREC, in...
Mar 31, 2021
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical. Illustration: Imagezoo/Getty Images As the pandemic piledrove...
Feb 26, 2021
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success. Getty Images Two words that many an integrator...
Author and AV industry pro Kat Wheeler talks about her new book, There is no cloud, and what it took to get it published (during a pandemic, no less). Story brief: As a sales rep...
Jan 11, 2021
Marketing Tips on how to buff up the way clients and trade perceive you in 2021. Getty Images Have you ever visited a website, seen a “news” article from 10 years ago, and then...
Friends from the audiovisual industry share stories of their favorite holiday traditions, recipes, memories, and mishaps. We talk a little tech, too, as neighborhood holiday...
Join us for another installment of our AV Foodies Diversion Series, where we discuss some of our favorite craft beer and the breweries behind them, the virtues of logging your...
Nov 24, 2020
Friends gather to share stories of their favorite thanksgiving feasts, recipes, traditions, memories, and kitchen mishaps, as well as their time-tested tips for a great holiday....
When a custom home builder in Dallas, TX needed a high-performance home theater installed into a luxury show home in less than a month, he contacted Thoughtful Integrations, a...
Nov 10, 2020
Josh.ai CEO Alex Capecelatro shares details about Nano, the world's first Architectural Microphone, and Josh Core, an elegantly designed server that acts as the central brain for...
Feel good fodder: As families across the nation struggle with economic hardship, the holidays can be particularly difficult. To help make the holidays a little brighter, Access...