Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you...
PR & Communications Tips
Threads: What You Need to Know Right Now
The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta,...
Stop Selling Products!
The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling...
Trend Spotting: eSports, Gaming, and Multisport Theaters
Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of...
Shifting the Perspective From Price to Value
It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I...
Designers’ Top Four Outdoor Trends
What’s hot now in outdoor entertainment design and products There’s no question about it — outdoor living continues to...
Tradeshow Prep and Planning Tips
Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near...
Are You All In to Win?
Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I...
How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a...
Jump Out of the Nest and Soar
Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be...
Design & Construction Week — A Call to Action
The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change...
Products that Go Easy on the Eyes (And the Earth)
There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got...