Leon Speakers Disguises Speakers as Contemporary Works of Art to Deliver Discreet Audio to Commercial Environments

Leon Speakers Disguises Speakers as Contemporary Works of Art to Deliver Discreet Audio to Commercial Environments

Mike Han SpeakersMike Han’s “Detroit Vibrations” painting series, created exclusively for Leon, is part of a new Artist Edition Collection for Leon’s Ente SoundTile, merging art and audio in a way never seen before. 

Ann Arbor, MI  ̶  As a company with strong roots in the arts, Leon is always looking to support artists both near and far, and when Noah Kaplan, Leon’s founder and president, discovered the work of up-and-coming Detroit artist Mike Han earlier this year, he knew immediately that he wanted to collaborate.  Kaplan’s vision was to bring Han’s work to environments such as hotel lobbies, restaurants, cocktail lounges, and corporate reception spaces, and boardrooms, where the design of the space is just as important as the quality of the audio in it. 

This collaboration culminated in the creation of a new Leon x Mike Han series titled “Detroit Vibrations”.  Consisting of three distinct works of art, the series was created by Han exclusively for Leon. The pieces have been released as Leon’s latest Artist Edition Collection for the Ente SoundTile, a product that combines art and audio in one.  In addition to being available for the Ente SoundTile, “Detroit Vibrations” will also be sold as limited-edition art prints on Leon’s website. 

“What I love about the vision and mission of Leon at this stage is that we’re really about enabling artists to tell their stories, and we want people to be able to experience those stories in a new and different way,” said Kaplan. “Mike Han’s work has a natural musicality to it and when I saw it for the first time, I knew it would be a perfect fit for our Ente SoundTiles.” 

Mike Han Leon Ente SoundTileLeon’s Ente SoundTile transforms the stereo system from a speaker into a work of art. Two channels of reference-grade audio and amplifier are concealed behind a perforated metal speaker grille with the artwork screen printed on top.  The design of the Ente enables the use of any small form factor amplifier, including Creston’s AMP-X300 amplifier, to power the high-fidelity, 2-channel system to leverage the audio quality for many commercial applications. The SoundTile mounts directly to the wall, appearing more like an art piece than an audio component. 

While art for the Ente SoundTiles can be sourced from online art galleries like Rosentiels, Leon also works with artists, like Han, to create exclusive Artist Edition collections for the series. Initially debuting with a selection of iconic fine art photographs from music photographer, Roberto Rabanne, the latest Artist Edition Collection, Mike Han’s three “Detroit Vibrations” pieces, can be arranged as a triptych, diptych, or as standalone pieces. 

A Korean-Detroit artist, designer, and self-described “modern vandal,” Han’s work is bold, drawing influence from the work of Keith Haring, classic graffiti from the ‘80s and ‘90s, and Korean calligraphy—but with a contemporary and playful touch. “A lot of my work starts with a character, a small piece, one line that builds upon the next,” said Han. “I don’t predetermine the outcome, but I find it through the process of creation.”

For more information, visit https://www.leonspeakers.com/mike-han. Watch a video about the collaboration here: Detroit Vibrations Leon x Mike Han Collaboration.

See the Leon x Mike Han Collaboration at InfoComm
Visit booth #1701 to see the Leon x Mike Han Artist Edition Collection of the Ente SoundTile, powered by the Crestron AMP-X300 and RMC4 controller. Show attendees can also schedule a private meeting with a Leon team member in the company’s 1967 Airstream which will be traveling to InfoComm for the first time this year. To schedule a meeting go to: https://calendly.com/leonspeakersinfocomm2021/

About Leon Speakers
Leon brings a creative approach to the A/V industry by designing and manufacturing customizable speakers and technology concealment solutions that enhance the sound and style of any space. For almost 25 years, it has been a leader in the conversation on merging design with technology, creating innovative products that serve both the Residential and Commercial markets. Learn more at www.leonspeakers.com or by following @leonspeakers on social media. 

Media Contacts
Press Contact: Katye (McGregor) Bennett of KMB Communications, (425) 328-8640 or katye@kmbcomm.com

Company Contact: Carolyn Ceccoli, Sales & Marketing Director at Leon Speakers, (734) 926-4092 or cceccoli@leonspeakers.com

Leon Partnership with Logitech Offers Integrators Streamlined Solutions for Technology Integration

Leon Partnership with Logitech Offers Integrators Streamlined Solutions for Technology Integration

Leon Logitech Infocomm 2021 2The new partnership provides A/V professionals with a selection of Leon products that are designed, engineered, and pre-validated to complement Logitech video conferencing cameras and all-in-one devices.

Ann Arbor, MI – Continuing to expand its presence in the commercial A/V market, Leon announced today that it has partnered with Logitech as part of the company’s “Logitech Collaboration Program” (LCP). This new partnership between the two companies provides integrators with functional and design-friendly technology solutions for video conferencing spaces and makes specifying a Leon/Logitech solution simple by pre-validating the fit, form, and function. 

“We are pleased that Leon has joined our LCP program,” said Sudeep Trivedi, Head of Alliances and Go-to-Market at Logitech. “By collaborating with Leon, we are able to offer customers more choices and flexibility for building well-designed and high-quality meeting experiences.”  

Due to the custom nature of its business, Leon has long been able to create custom-tailored solutions for Logitech products, but this new partnership standardizes the offerings, simplifying the specification, ordering, and production process.

Leon’s design and engineering team has officially validated the Logitech Brio, MeetUp, and Rally for use in its Horizon Interactive, Horizon Interactive FIT, and Tonecase FIT Universal products. The team is currently in the process of testing and validating additional Logitech products, including the new Rally Bar and Rally Bar Mini. 

“We are very excited to partner with Logitech,” said Paul Sabbah, Leon’s International and Commercial Sales Representative. “Leon has been creating Logitech solutions for years, and now as we develop more solutions around their cameras and soundbars, we see great opportunities to co-market and expand our global reach.”

Learn more about Leon’s solutions for Logitech here.

See Leon’s Solutions for Logitech at InfoComm
Visit booth #1701 to see Leon’s portfolio of design-forward office furnishings for Logitech video conferencing systems. Show attendees can also schedule a private meeting with a Leon team member in the company’s 1967 Airstream which will be traveling to InfoComm for the first time this year. To schedule a meeting go to: https://calendly.com/leonspeakersinfocomm2021/leon-speakers-infocomm-2021-meetings?month=2021-10

About Leon Speakers
Leon brings a creative approach to the A/V industry by designing and manufacturing customizable speakers and technology concealment solutions that enhance the sound and style of any space. For almost 25 years, it has been a leader in the conversation on merging design with technology, creating innovative products that serve both the Residential and Commercial markets. Learn more at www.leonspeakers.com or by following @leonspeakers on social media. 

Media Contacts
Press Contact: Katye (McGregor) Bennett of KMB Communications, (425) 328-8640 or katye@kmbcomm.com

Company Contact: Carolyn Ceccoli, Sales & Marketing Director at Leon Speakers, (734) 926-4092 or cceccoli@leonspeakers.com 

Leon Joins the Bose Partner Network, Offering Streamlined Design Solutions for Integration of Bose Conferencing System 

Leon Joins the Bose Partner Network, Offering Streamlined Design Solutions for Integration of Bose Conferencing System 

As an official member of the Bose Partner Network, Leon has pre-validated its Tonecase FIT Universal mounting product to pair with the Bose Videobar™ VB1 All-In-One Conferencing device.

Ann Arbor, MI – A recent Alliance Partner in the Bose Partner Network, Leon Speakers offers commercial AV integrators simple, design-friendly solutions for integrating Bose conferencing technology into the workplace. The new collaboration standardizes Leon’s offerings for Bose, simplifying the specification, ordering, and production process.

“With the Bose Videobar VB1, you gain a superior audio and video experience for your conferencing needs,” shares Stephan Ilberg, Bose Work head of partnerships at Bose. “And with the Tonecase FIT, integration options expand across a variety of settings. Leon’s dedication to style truly complements the Bose commitment to audio excellence.” 

Leon’s design and engineering team has validated the Leon Tonecase FIT Universal product for use with the Bose Videobar VB1. The TcFIT-U mounts under a display, providing the Bose VB1 device a flush recess with a grille cover and custom cut-out for the camera. The TcFIT-U is built to match the exact width of the display, blending the Bose conferencing device for a streamlined look. The fit, form, and function of the two products have been tested by Leon under rigorous standards to ensure that they integrate and operate seamlessly together.

“As Bose enters the workplace market, we are excited to join their partner network to offer integrators Leon products that have been custom-tailored to work with the Bose VB1,” says Paul Sabbah, Leon’s International and Commercial Sales Representative. “With our worldwide reach, we can deliver these solutions globally, everywhere Bose products are used.”

Learn more about Leon’s solutions for Bose here

See Leon’s Solutions for Bose at InfoComm
Visit booth #1701 to see Leon’s TcFIT-U for the Bose Videobar VB1. Show attendees can also schedule a private meeting with a Leon team member in the company’s 1967 Airstream which will be traveling to InfoComm for the first time this year. To schedule a meeting go to: https://calendly.com/leonspeakersinfocomm2021/leon-speakers-infocomm-2021-meetings?month=2021-10

About Leon Speakers
Leon brings a creative approach to the A/V industry by designing and manufacturing customizable speakers and technology concealment solutions that enhance the sound and style of any space. For almost 25 years, it has been a leader in the conversation on merging design with technology, creating innovative products that serve both the Residential and Commercial markets. Learn more at www.leonspeakers.com or by following @leonspeakers on social media. 

Media Contacts
Press Contact: Katye (McGregor) Bennett of KMB Communications, (425) 328-8640 or katye@kmbcomm.com

Company Contact: Carolyn Ceccoli, Sales & Marketing Director at Leon Speakers, (734) 926-4092 or cceccoli@leonspeakers.com 

OneVision Resources Webinar Helps Home Technology Professionals Execute Meaningful Changes in their Organizations

OneVision Resources Webinar Helps Home Technology Professionals Execute Meaningful Changes in their Organizations

Informative webinar on August 27 offers proven tips and techniques on how to successfully implement new procedures, product introductions, and organizational changes seamlessly and efficiently. 

BOSTON, MA (August 18, 2020) In times like this, change is inevitable. Businesses, including home systems integration firms, need to quickly realign and adjust to thrive. To help home systems professionals effectively develop and implement lasting and meaningful change in their organizations, OneVision Resources, a leading provider of client service and support solutions for technology professionals, will host an informative webinar on Aug. 27, 11 a.m. EDT called “Creating Lasting Change.” 

“Creating Lasting Change” will cover how to apply principles of behavioral science to form better decisions, introduce change, and develop and execute a plan that sticks with and prepares an organization and its employees for a smooth, purposeful transformation. Through the tips shared during the online webinar, home technology professionals will learn how to reduce stress and improve the results of a change initiative, whether it involves moving into new product categories, implementing a new piece of business software, or shifting organizational or design processes. 

“We recognize that home technology professionals are facing unprecedented challenges these days; from the way they communicate with clients to how they manage their day-to-day business operations and product lines. Our primary objective at OneVision Resources has always been to provide the guidance, assistance, and tools home systems professionals need to succeed, and this workshop was created to do just that,” says OneVision Resources Director of Product Jason Griffing. “After attending the webinar, home systems professionals be able to develop a solid action plan to encourage and maintain lasting change in their organization.”  

OneVision Resources will walk attendees through proven methods of adopting change, from focusing on the positive rather than the negative, communicating ideas effectively, removing friction from the team, shaping new behaviors, and celebrating small victories during the transition.  

Committed to providing actionable strategies that forward-thinking integrators can use to modernize their businesses, OneVision Resources’ “Creating Lasting Change” webinar, Aug. 27 at 11 a.m. EDT, is open for registration. Visit https://www.onevisionresources.com/create-lasting-change to sign up for the event.

 

About OneVision Resources

OneVision Resources’ comprehensive platform empowers home technology professionals, giving them the services, processes, and technologies they need to provide round-the-clock support, avoid burnout, and build a more sustainable and profitable business. OneVision’s comprehensive service delivery model combines the latest in service technology with a world-class remote support team, allowing them to not only monitor, manage, and secure their clients’ home environments in a seamless manner, but scale rapidly and profitably. OneVision and its growing network of partners support more than 25,000 connected homes across North America. For more information, visit www.onevisionresources.com and follow us LinkedIn.

 

Media Contact

For interviews please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

 

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

5 Major Problems of Trade Show Cancellation & How to Fix Them

5 Major Problems of Trade Show Cancellation & How to Fix Them

Trade Shows are falling like bowling pins. Are you ready with plan B? 

Vendors who have (or will have) trade shows cancel in the coming months have expressed a range of emotions from reluctant relief to questionable optimism to extreme panic to aloof indifference as they try to figure out how to promote the products they’ve been prepping for release without a physical venue. We have clients who are in the throes of picking up the pieces for CEDIA Expo as we turn our sites toward anticipating the fate of ISE 2021, not to mention dozens of regional shows and other events. So, what do you do? Here are five major side effects of trade show cancellations as we see them and what you can do to prepare a plan B. 

1 – You Have Nowhere to Show Your Products

So now you have a handful of new products but no physical venue to show them off, yet you still must get the word out about them. It’s a no-brainer that you have to go virtual. But do you have a strategy? How will you find this extra bandwidth? How do you cut through the noise of every other vendor out there who is trying to make a splash? How do you make your webinars engaging and interesting? Is this a function of sales or marketing or both? Should you do video or live presos? 

KMB can help you create a strategy for your virtual demos, sales decks, videos, and more to make sure you have the right mix, not to mention the right promotion of that mix. We have a graphics team, a video department, plus PR, social media, content creation, and marketing chops that cover all virtual activities you need in a one-stop shop.

 

2 – You Are Suddenly Overwhelmed with Virtual ‘Opportunities’

Events are doing their best to create virtual experiences for exhibitors and ‘showgoers’. The problem is, there are so many of them. It’s impossible for marketing departments to know which ones to participate in, to keep track of them all, and to deliver the content needed by the deadline on top of everything else they are dealing with as they pivot to new messaging, new marketing plans, diminished and/or virtualized staff, and depleted budgets. Media outlets too are scrambling to make up lost revenue in show-related promotion, so there are opportunities galore with every digital and print publication out there. How do you know which ones to plan for? 

Media outlets too are scrambling to make up lost revenue in show-related promotion, so there are opportunities galore with every digital and print publication out there. How do you know which ones to plan for? 


KMB can help you sort through it all based on your budget, create a content calendar and deliverables, produce the content, and deliver it on-time. Let us handle this for you while you worry about your core marketing and business operations. 

 

3 – New Marketing Plans Call for New Messaging


Marketing departments everywhere are scrambling. First, it was all about creating the Covid pivot plan. Now, manufacturers are trying to figure out how to weather the storm as it relates to their product mix by either streamlining product lineups or in some cases, revolutionizing their offerings. 

Hamburger chain Fuddruckers addressed bread shortages by selling loaves directly to consumers. Liquor companies are producing hand sanitizer from distilled alcohol. While we all can’t magically begin making goods and services that serve the pandemic, manufacturers must look to what customers need now and adjust product lines and services accordingly. For example, KMB clients and home technology professionals Brilliant AV is focusing on service, and because that offering is virtualized the firm can move beyond local borders, providing service and support to customers around the country. 

New products that were on the bubble are now being put on hold or killed indefinitely if they aren’t part of a new plan that moves the needle significantly in terms of revenue. How do you message this shift to customers while still making it known that you are supporting them in every possible way? The answer: Carefully Crafted Messaging.

At KMB, our expertise is content and messaging in marketing, communications, and editorial capacities. We have skilled and seasoned writers intimately connected to the AV industry in charge of crafting and honing your message to hit the exact right notes, so you don’t have to hassle with rewrites. 

How do you message this shift to customers while still making it known that you are supporting them in every possible way? The answer: Carefully Crafted Messaging.



4 – Product Marketing Can Appear Insensitive

People have lost their jobs. People are sick. People are fighting for their rights in the battle against systemic racism. Next, there will be an election. How do you promote your products amid these intense moments in history? Carefully and instinctually. The world is changing day by day. The messages that are now being mocked (“in these trying, unprecedented, and troubling times…”) at one time were very relevant. Did you pivot on time, or were trite messages hanging out there, unintentionally hurting your relationships? Having your finger on the pulse of the industry and being involved in the community are extremely important to determine mass sentiment. KMB is connected into this pipeline and has the experience and instinctive knowledge to create a message that is timely, sensitive, industry-appropriate, and aware of the current state of the affairs.  

 

5 – There Is No Substitute for Face-to-Face Networking

Trade shows are incredibly valuable in creating relationships and forging them in the fire, year after year. There really is no substitute for this, but you must try! This is where humanizing your company comes into play. How are you communicating with customers? How close are you to them? Do you know what they need right now? What is your social strategy and are you participating in the conversation? This messaging and strategy affects your communications, not just marketing. We can help you find your voice, and our social media and PR teams can be your bullhorn, megaphone…heck we even know how to yodel. 

Contact us today to start planning your trades how plan B now, before you are caught without one. 

 
 
Our Duty as Marketers to #BlackLivesMatter and Beyond

Our Duty as Marketers to #BlackLivesMatter and Beyond

Last week, Adweek published a story from Lizette Williams—a long-time diversity champion and global head of vertical solutions marketing at Facebook—called “Your Black Employees Are Hurting. They Do Not Want a Tweet. They Want Real Inclusion.” 

Williams says: 

We, as a marketing community, have stood at the forefront of bringing forward perceptions of diverse people since the days of Mad Men. We are the storytellers; we literally hold the pen to craft the story of how the rest of the country sees Black culture. As we embark on yet another ugly chapter in our country’s history being written, it is our responsibility to do more. We must do more than release a statement, make a donation or craft a beautifully written tweet. This is our moment to drive true change for a consumer base that has served as the muse for aspirational culture for decades. From music to food to clothing, brand advertising has rested and built its success on Black culture and, in return, Black people have demonstrated their commitment to our brands.

The article, written in response to the death of George Floyd and the #BlackLivesMatter movement, really hit home for the whole KMB team as a firm that provides words and images that shape public iconography and imagery. Although our primary scope of work is for the trade, we also provide B2C messaging, content, and related assets for our clients to complement their marketing. 

Case in point, just a few days ago, our team was working on a direct-mail piece for one of our clients. We needed stock art that showed a family enjoying their home entertainment system. As we searched through the images available, we were confronted by picture after picture of white people pointing at television sets, with no BIPOC families to be found (BIPOCs being black people, indigenous people, and people of color). William’s article put a fine point on the issue, but more importantly, it outlined our duties as communicators, marketers, and advertisers as those who are helping to sculpt the image of the country. KMB is using this statement as a north star, of sorts. 

Now, the article also opens the door to questions about the AV industry as a whole. Why are AV marketers and advertisers not representing BIPOCs in their marketing and advertising? Why do photoshoots and videos primarily feature white actors or spokespeople? And beyond mere representation, do we, as an industry, have a true understanding of the demographic and can we represent this market while avoiding damaging stereotypes? How do we begin the process of change? 

Williams suggests a first step:

Commit to really understand and reflect these audiences through best-in-class work that elevates diverse communities. This includes investing in meaningful consumer research and going beyond surface-level insights to develop work that is truly resonant. For far too long we have rested on the same superficial insights that are reflected in the work—a portrait of Black families around a dinner table, a Latina mom doting over her multiple children, the cool brothers chatting it up at a barbershop or basketball court. Get into your diverse consumers’ homes with detailed ethnographies, spend the resources to get a statistically significant sample on your next brand equity study and develop multidimensional knowledge of diverse people the way you do for your other segments. 

This week, Adweek provided another helpful resource, a letter from more than 600 black advertising professionals demanding meaningful action from leadership that calls on agencies to take more than symbolic action. Some things they suggest are public commitment to improve Black representation at all levels of agency staffing; tracking workforce diversity data to create accountability; bias training to HR employees and all levels of management; extending agency outreach to a more diverse representation; and much more. Read the full article for the complete list. 

We recognize that this letter we are currently penning is in and of itself a “symbolic action.” Really, this note serves as our public commitment to improve, and education is the first step with content like these two articles. And we will hold ourselves accountable for this promise as we move forward in our work, because it is not enough to simply say we are committed to change. It must be followed by real and tangible action. We hope you’ll join us in the journey to do what we can to more accurately and completely understand and represent BIPOC families and people in our marketing imagery and verbiage. 

Take a look at your social feeds and your marketing collateral with fresh eyes. Who is represented and how? The problem runs so deep, you might not even be aware it’s happening. Do you have a consultant or someone on staff that can help with cultural awareness to make sure you are accurately addressing these concerns and to help educate your team? What can your company be doing at an HR level to ensure inclusivity — BIPOCs included? 

Discomfort is a catalyst. It’s necessary. Because now we are asking those hard questions, and educating ourselves so that we can answer them and begin to change our thinking at a foundational level. We appreciate the efforts of others in our industry who are taking a leadership position and applaud companies like Josh.ai, Leon, Cloud9 Smart, and others who are voicing their concerns about the way our industry has handled the situation, while sharing how they intend to change and evolve. Join us, and be the change we all want to see in the world.