The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change...
PR & Communications Tips
Products that Go Easy on the Eyes (And the Earth)
There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got...
On the Value of Human Interaction
Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely...
Tech Integration in the Kitchen and Bath
Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale...
Go With “The Flow”
Seizing the moment and getting into the flow foments greatness. Getty Images Have you experienced or heard of “the...
Top Ten Marketing Mishaps to Avoid
Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something...
Budgeting for Growth
It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been...
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer...
You Say Pot-ay-to, I Say Pot-ah-to
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are...
Transforming Backyards Into Amazing Outdoor Spaces
Getting outside has never been more popular after a year of home confinement. Residents have turned to their backyards...
Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate...
Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to...