Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms. Some home technology integrators...
PR & Communications Tips
Dec 13, 2021
Seizing the moment and getting into the flow foments greatness. Getty Images Have you experienced or heard of “the flow”? Psychologist Mihály Csíkszentmihályi describes flow as a...
Nov 22, 2021
Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something I’m known for saying or advising and now, during this time...
Oct 18, 2021
It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been there. You get an offer to place an ad or participate in an event...
Sep 22, 2021
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand? Influencer marketing may not be the...
Aug 20, 2021
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look...
Aug 12, 2021
Getting outside has never been more popular after a year of home confinement. Residents have turned to their backyards or patios into a place for both productivity and solace....
Jul 27, 2021
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now! Getty Images We love cookies, and if we had to choose...
Jun 16, 2021
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers. When it comes to digital marketing, one...
May 19, 2021
Marketing locally should be part of your strategy. How does your brand measure up in your area? For integrators, marketing locally is not just smart, it’s imperative. Getting...
Apr 15, 2021
For many families working and schooling from home, 2020 wasn’t the ideal time to redo a space as essential as the kitchen or bathroom, noted Todd Tomalak, principal at JBREC, in...
Mar 31, 2021
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical. Illustration: Imagezoo/Getty Images As the pandemic piledrove...
Feb 26, 2021
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success. Getty Images Two words that many an integrator...
Jan 11, 2021
Marketing Tips on how to buff up the way clients and trade perceive you in 2021. Getty Images Have you ever visited a website, seen a “news” article from 10 years ago, and then...
When a custom home builder in Dallas, TX needed a high-performance home theater installed into a luxury show home in less than a month, he contacted Thoughtful Integrations, a...
Mar 25, 2020
Five things you can do to stay productive and sane. Katye McGregor Bennett Focus on what CAN be done at a time like this — when the world slows and all are in a similar position....
Mar 3, 2020
KBIS 2020 was a banner year for technology in the kitchen and bath, presenting integrators with a treasure trove of opportunities waiting to be mined. The Samsung booth at KBIS...
Are you ready to dive into content marketing for your AV business? Whether you do it yourself or hire a strategic communications firm, these tips will help.
Content marketing, sometimes called inbound marketing, uses high-quality content to build trust and establish your company as an information resource for your customers.
Contests are great tools for branding, visibility, and marketing in nearly every situation. Here are three reasons why contests should be part of your company’s strategic communi...