KMB Blog

Showroom Week: If You Build It, Will They Come?

Here are some tips on positioning your showroom to get more traction, traffic, and leads. It’s an undeniable fact that showrooms are back and they’re hotter than ever. Brands, integration firms, and interior designers are partnering in some cases, and rep firms are...
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Ways to Serve the Content Cake

Mmmm, cake. You spent hours researching the recipe, shopping for ingredients, buttering the pan, sifting the flour, separating the dry from the wet ingredients, mixing until your arm nearly falls off, and painstakingly decorating that delicious confection. So, are you...
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Your Audience Awaits Part 2: Planning & Producing Your Video

From strategy to upload, here are our top tips for video production. In my last column, I talked about the general need to embrace marketing through video and the various types of videos that can help you realize your marketing goals. Now that you have a general sense...
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Your Audience Awaits

Here’s a short guide to help you implement video marketing this year. In the custom install biz, we typically all share a love of video. Only it’s usually 4K video projected onto a huge UHD screen in a built environment with immersive surround sound, killer acoustics,...
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