KMB Blog

Preparing Your Team for On-Camera Success

Why “fixing it in post” is never the right answer. During a recent trade event, a seasoned video production professional asked me how to get people not only camera-ready, but capable of delivering the intended pitch quickly. The story they shared as the basis of their...

How Well Do You Know Your Audience?

Trying to serve the same message to multiple audiences is a recipe for disaster. As a communications professional, I am often asked to help define, develop, articulate, and distribute content for brands, integration firms, retailers, associations, and individuals....

Please Don’t Give Me Another Crappy Cup

Logoed gifts are great, but if they result in repeated trips to the dry cleaners or frequent keyboard replacements, just say no. Swag — pens, pins, pint glasses, stress balls, golf balls, t-shirts, blankets, socks, and other logoed objects are commonly used for...

Making Tech and Design Relatable Through Showrooms

Homeowners, property managers, and design-build professionals find great value in seeing tech in design-forward environments that illustrate what’s possible. Showrooms and experience centers are certainly not new concepts for our community. However, the way the model...

Protecting the Spec

If prospects aren’t saying yes to what your firm is suggesting, consider changing the structure of the conversation....

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