Industry Veteran Joins Company to Fuel Coast-to-Coast Growth and Strengthen Manufacturer Partnerships.
Charlotte, NC (August 21, 2025) – Phoenix Marketing Group, the industry’s leading national manufacturers’ representative firm, is proud to announce the appointment of Sami Al-Saadi as Vice President of Sales. This strategic addition comes as the company continues its rapid growth and expansion across the United States, reinforcing its commitment to delivering exceptional value to manufacturers and integrators nationwide.
Founded in 2018 by Christopher Gilray, Phoenix Marketing Group has quickly established itself as an industry leader by focusing on quality over quantity—representing a select group of manufacturers with compelling stories and providing dedicated support through a unified, passionate team. The company’s unique national model, launched in January 2025, now covers 50 states and continues to attract top-tier talent and partners.
“We’ve built Phoenix Marketing Group on the principle that less is more—by carefully selecting our partners and empowering our team, we’ve been able to deliver outstanding results for both manufacturers and integrators,” said Christopher Gilray, Founder and CEO. “As we continue to scale, bringing Sami on board as VP of Sales is a natural next step. His deep industry experience, integrity, and commitment to customer relationships make him the perfect fit to help lead our team into the future.”
Sami Al-Saadi brings decades of leadership experience in the industry, having built a reputation for integrity, expertise, and dedication to both vendors and customers.
“I’ve watched Chris and the Phoenix team grow rapidly and smartly, especially in high-growth sectors like lighting and shading,” said Sami. “I’m honored to join the team and look forward to helping drive continued success for our partners and clients.”
The announcement of Sami’s appointment is being made ahead of CEDIA Expo, where he will officially begin his new role on the Phoenix team supporting its brand partners and integrators across the nation. This appointment underscores Phoenix Marketing Group’s commitment to supporting manufacturers with a truly unified and highly effective, coast-to-coast approach
Phoenix Marketing boasts an exceptional linecard of national brand partners, including [insert brands here] and a robust lineup of regional brand partners as well.
For more information about Phoenix Marketing Group, its team, and its partner brands, please visit www.phx-reps.com or reach out to Sami Al-Saadi by emailing sami@phx-reps.com to schedule time to meet during CEDIA Expo.
About Phoenix Marketing Group
Phoenix Marketing Group is the leading Luxury Technology Manufacturer’s Representative in the nation, covering all fifty states with a team of uniquely talented individuals. We believe technology should be perfectly blended within the environment, matching the client’s needs, being simple to design, install and operate. We focus on lighting, shades, smart home automation, audio, and video solutions for residential and commercial projects in any environment. Visit www.phx-reps.com to learn more and follow the company on Linkedin, Instagram, and Facebook.
Phoenix Marketing Group Media Contact:
Katye McGregor Bennett
KMB Communications
katye@kmbcomm.com
All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.