Ricks will focus on accelerating RoseWater Energy’s growth with best-in-class systems integrators, luxury homebuilders, architects, and interior designers west of the Mississippi, reinforcing the company’s reputation for uncompromising power quality and resilience in luxury homes.
PLANTATION, FL – November 19, 2025 – RoseWater Energy, the leader in advanced power conditioning, energy management, and battery backup systems for luxury homes, announces the appointment of Steven Ricks as its new Western Regional Sales Manager. This strategic move expands RoseWater Energy’s national sales network and underscores the company’s commitment to helping high-end systems integrators, interior designers, architects, and home builders west of the Mississippi deliver the highest standard of power reliability and performance to their clients.
Ricks will be responsible for strengthening alliances, developing new business, and driving sales of RoseWater’s Energy HUBs among AV integrators, builders, and related partners in the Western U.S. With extensive experience across multiple sales channels, including OEM, rep, direct, and indirect, Ricks brings a proven track record of growth, creativity, and relationship-building. His expertise and results-driven approach position him to make an immediate impact on RoseWater Energy’s expansion into this vital region.
“Steven brings the energy, experience, and insight we need to grow our business in the Western U.S.,” says Joe Piccirilli, CEO of RoseWater Energy. “His ability to develop strong relationships with both rep partners and direct accounts will help us establish a more consistent presence in an area of the country where we’ve only scratched the surface of the opportunity. We’re confident Steven will play a key role in expanding our footprint and helping more integrators deliver the benefits of clean, reliable power to their clients.”
Ricks, who has worked with leading technology brands across diverse industries, expressed excitement about his new role and the opportunities ahead. “Power is one of the most important and fastest-growing categories in the integration industry, and RoseWater is the clear leader in setting the standard for performance and reliability,” he says. “I’m honored to join such an innovative and well-respected company. I look forward to building new relationships in the West and helping integrators and builders see the incredible value RoseWater brings to every luxury home project.”
With the addition of Ricks, RoseWater Energy strengthens its ability to serve integrators across the country, ensuring more partners can access the expertise, support, and advanced solutions needed to solve today’s growing power challenges.
To learn more about the state of electrical power in the U.S., its impact on home technology, and solutions that clean, condition, and regulate incoming electrical power to ensure optimal performance and longevity of connected devices, please visit www.rosewaterenergy.com.
About RoseWater Energy
RoseWater Energy understands that Power is the Foundation® for any smart home. The company designs and manufactures a complete solution providing both power conditioning and consistent energy, as well as surge and lightning protection for the main power source, solar input, and standby power, along with analytics and remote monitoring in a redundant industrial-grade system made for large, high-end residences and commercial environments.
Committed to building Simply the Best® energy management system on the market, RoseWater Energy HUBs work 24/7 and are always providing clean power in any situation – including during normal grid operation as well as grid spikes, surges, brownouts, or power outages. RoseWater HUBs are built with full power conditioning functionality and zero-transfer-times between power sources. These unique features enable technology integration professionals to reduce or eliminate a plethora of unnecessary and expensive client service calls due to power issues and instead, provide peace of mind. White-glove support ensures a successful outcome. RoseWater will work with authorized integration firms to help design, build, integrate, and manage a custom Power Plan™ specific to the needs of each project. For more details visit www.rosewaterenergy.com.
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