Sales veterans Bob Lichty and Patrick Nunnally will support AtlasIED’s independent rep force, dealers, specifiers, and end-users in choosing best-in-class audio products for commercial applications

Phoenix, AZ – (April 11, 2019) – AtlasIED— a global manufacturer of comprehensive audio solutions for commercial business environments, is once again expanding its team with the addition of Bob Lichty and Patrick Nunnally as regional sales managers.

Lichty, Regional Sales Manager, North Central will apply his sales and marketing leadership talents, along with his extensive music and audio industry experience, to assisting AtlasIED dealers across the North Central states, encompassing Missouri, Iowa, Nebraska, Kansas, Minnesota, South Dakota, North Dakota, Wyoming, Utah, Colorado, Eastern Montana.

Nunnally, an AV industry veteran and experienced sales leader, steps in as Southeast Regional Sales Manager, supporting dealers across Florida, Georgia, Alabama, Tennessee, Mississippi, and the Carolinas.

Prior to joining Atlas IED, Lichty worked as the director of sales and business development for Gemeinhardt and, before that, spent years as a category manager – woodwinds, strings, and accessories for world-renowned musical instrument manufacturer Conn-Selmer. With more than 20 years’ sales and marketing experience in the AV and MI industries, plus a background as a recording engineer and producer, Lichty understands every aspect of creating a superior audio experience. He possesses an MBA from University of Pennsylvania – The Wharton School and a BA in audio production, music, and history from Michigan State University.

Nunnally joins AtlasIED from commercial audio video integration firm Pro Sound & Video in Pensacola, where he led the commercial sales team. Prior, he was a commercial account manager for Xerox Audio Video Solutions, and also spent 17 years at sound production firm All Pro Sound. Nunnally’s expertise with commercial integration helps him better understand the needs of AtlasIED dealers in a highly competitive and ever-changing marketplace.

In their roles, both sales managers will use their commercial AV industry knowledge and unique insights to exceed the expectations of AtlasIED dealers and deliver unprecedented levels of service and support. They will help dealers in their respective regions increase market share and revenue by building relationships, creating compelling messages, and sharing relatable stories. With extensive product knowledge and a passion for audio, they will help dealers sell and specify the best AtlasIED products for commercial applications in a variety of verticals, including education, healthcare, government, and corporate facilities.   

“We are excited Bob Lichty and Patrick Nunnally have joined the AtlasIED sales team, where their leadership abilities and industry expertise will help take AtlasIED to our next stage of growth,” says Michael Peveler, Vice President of Sales for AtlasIED.

About AtlasIED

A global electronics manufacturer providing comprehensive audio solutions for commercial, corporate, educational, healthcare, retail, transportation, and government environments, AtlasIED brings together the legacy, engineering skills, and legendary service of Atlas Sound and Innovative Electronics Design. Offering industry-leading mass notification, life safety, VoIP, background music, paging and sound-masking systems, AtlasIED delivers product lines that span wide and deep, with more than 2,000 innovative audio solutions for businesses of every size. Combined, Atlas Sound and IED products have been installed in more than one million businesses over the past 80+ years.

With nine locations and a network of manufacturer representatives and distributors around the world to provide superior support to dealers, and customers, AtlasIED’s customer service is an industry benchmark that competitors strive to match. AtlasIED is family-owned, with manufacturing operations in the United States that hold an ISO9001:2008 Quality Standards Certification to ensure consistently high-quality products, service, and support.

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AtlasIED Media Contacts

Gina M. Sansivero, AtlasIED, (516) 901-8542,

Katye (McGregor) Bennett, KMB Communications, (425) 328-8640,