AtlasIED Appoints BP Marketing Group to Serve Dealers in the Midwest U.S.

Premier manufacturers’ representative firm to offer comprehensive audio solutions, product training, and unmatched levels of customer service and support

Phoenix, AZ – (January 7, 2019) – AtlasIED has appointed Minneapolis, MN-based independent manufacturers’ rep firm BP Marketing Group to represent AtlasIED’s lines of commercial audio solutions in the Midwest region. A global electronics manufacturer providing comprehensive audio solutions for commercial business environments, AtlasIED will work closely with BP Marketing to provide dealers with the service, support, and product choices today’s commercial integrators need to stay competitive.

Since 2002, BP Marketing Group has been helping connect manufacturers, dealers, designers, and end-users in a variety of verticals. BP provides state-of-the-art AV and IT systems to the corporate, government, education, healthcare, house of worship, retail, hospitality, and large venue markets. BP’s territories include Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

BP Marketing strives to help its customers maximize their business potential, offering solutions built upon 100 years of combined experience in the Pro AV and IT industries. With an emphasis on building partnerships, BP marketing cultivates relationships through the supply chain to the benefit of manufacturers, dealers, and end-users, alike.

AtlasIED delivers a powerful combination of product breadth and depth that is unique to the industry. While the AtlasIED product line serves numerous market and verticals, it also provides solutions that are specialized and specific to the given application 


As part of this new alliance, AtlasIED will be included in BP Marketing sponsors the Technology Showcase Tour (TST), a fleet of state-of-the-art technology vehicles that bring the latest products and solutions to the AV and IT communities. Along with other training initiatives and marketing efforts, the TST will give Midwestern U.S.-based dealers an opportunity to experience AtlasIED’s ever-expanding product lines firsthand.

“BP Marketing has long recognized AtlasIED as an industry leader in the commercial AV & IT markets. The company’s strong leadership, experienced Sales & Technical teams and a commitment to innovation are proven, making them [AtlasIED] an ideal partner, “says Steve Garber, Principal of BP Marketing. “BP Marketing and AtlasIED share a common goal of providing exceptional levels of service & support to our territory channels, delivering quality products to the market, and also the much-needed resources to help design solutions while continuing to support and educate the dealer channel. 

“Our comprehensive line of audio products is the perfect complement to BP Marketing’s premier commercial lineup, helping integrators deliver complete technology solutions in nearly any environment,” says AtlasIED Vice President of Sales Michael Peveler. “We’re excited to partner with the BP team for the Midwest region and pleased to provide dealers there the opportunity to see and experience the AtlasIED lineup firsthand during the Technology Showcase Tour. This is just one of many strategic moves we’re making. AtlasIED is a brand you’ll be hearing a lot more about as 2019 gets further underway — be ready!”

Those interested in learning more about AtlasIED should contact Michael Peveler, Vice President of Sales, AtlasIED by Emailing Michael.peveler@atlasied.com. To learn more about BP Marketing, visit www.bpmarketinggroup.com.

About AtlasIED

A global electronics manufacturer providing comprehensive audio solutions for commercial, corporate, educational, healthcare, retail, transportation, and government environments, AtlasIED brings together the legacy, engineering skills, and legendary service of Atlas Sound and Innovative Electronics Design. Offering industry-leading mass notification, life safety, VoIP, background music, paging, and sound-masking systems, AtlasIED delivers product lines that span wide and deep, with more than 2,000 innovative audio solutions for businesses of every size. Combined, Atlas Sound and IED products have been installed in more than one million businesses over the past 80+ years.

With nine locations and a network of manufacturer representatives and distributors around the world to provide superior support to dealers and customers, AtlasIED’s customer service is an industry benchmark that competitors strive to match. AtlasIED is family-owned, with manufacturing operations in the United States that hold an ISO9001:2008 Quality Standards Certification to ensure consistently high-quality products, service, and support.

Learn more at www.atlasied.com. Follow AtlasIED on Facebook, Twitter, and LinkedIn.

 

AtlasIED Adds Veteran Talent to Team to Facilitate Unprecedented Growth

Industry leaders help growing audio solutions provider serve dealers and reps worldwide.

Phoenix, AZ – (January 7, 2019) – AtlasIED, a global electronics manufacturer providing comprehensive audio solutions for commercial business environments, has appointed four AV industry veterans to key leadership roles within the organization to lead the company through rapid expansion.

Experiencing unprecedented growth, AtlasIED is now strategically building its team to better serve commercial markets that include corporate, educational, healthcare, retail, transportation, and government environments.

Recent AtlasIED appointments include General Manager Justin Young, Vice President of Sales Michael Peveler, VP of Marketing and Corporate Communications Gina Sansivero, and Director of DSP/Amp Engineering Tom Lureman.

New GM Brings Experience in Operations, Quality Control to AtlasIED

Justin Young’s expertise in materials management, operations, test engineering, and quality assurance, along with his decades of AV industry experience, create the ideal fit in his new role as general manager for AtlasIED.

He comes to AtlasIED from Harman International, where he held roles from operations manager to senior manager of global test engineering (advanced manufacturing). An MBA with an additional BSEET from Purdue University and executive management training from the Darden Graduate School of Business Administration at the University of Virginia, Young is continually looking for new challenges and problems to solve. He considers himself a “student of business leadership” and looks forward to the opportunities his role with AtlasIED will offer.

VP of Sales to Oversee Expanding International Sales Teams

An expert with a proven track record in new market development resulting in significant growth, VP of Sales Michael Peveler comes to AtlasIED from projector manufacturer Barco, where he was director of sales, learning experience. At Barco, he created and managed an education vertical strategy and sales team to create a consistent revenue stream. Prior to his role with Barco, Peveler was vice president of global sales for wePresent WiFI. Before that, he spent 17 years at AMX, making the transition to the new team at AMX / Harman Pro.  

An accomplished public speaker and published writer, Peveler has experience in building programs, teams, and projects that yield impressive results. In his new role at AtlasIED, Peveler will oversee more than 44 dedicated sales managers, vertical market managers, and technology specialists, as well as assist AtlasIED’s worldwide network of manufacturers’ reps, offering the product knowledge, service, and support AtlasIED is known to provide.

Industry Influencer Brings Expertise and Creativity to Elevate and Amplify AtlasIED Brand

AtlasIED’s new VP of marketing and corporate communications, Gina Sansivero is an AV industry leader and influencer skilled in content marketing strategy and execution, marketing communications, brand advocacy, business development, sales management, and strategic partnerships. She comes to AtlasIED from FSR, Inc. where she was the director of business development, education. Early in her career, she founded Project Green AV, an initiative devoted to providing eco-friendly ideas, information, products, projects, and discussions to the audiovisual industry.

An active volunteer, Sansivero has served on the boards of many AV organizations, including The Association for Quality in Audio Visual Technology (AQAV) and the Consortium of College and University Media Centers, and is a regional group leader for the Women of InfoComm Network (WIN). Most recently, she was appointed to the AVIXA Leadership Search Committee (LSC) and was elected as president-elect for the CCUMC Board of Directors for a three-year term spanning 2019 (president-elect), 2020 (president), and 2021 (immediate past president.)

In her role with AtlasIED, Sansivero will create, manage, and track all marketing initiatives, manage internal and external communications, and work with outside agencies like KMB Communications to elevate and amplify the AtlasIED brand in print and digital media.

DSP/Amp Engineering Expert Helping AtlasIED Further Expand Its Product Lines

   Tom Lureman, Director of DSP/Amp engineering for AtlasIED, joins the company from Harman Pro, where he worked his way up from field support technician to management roles. Before that, Lureman was an electrical compliance technician for renowned amplifier manufacturer Crown International.

An MBA with degrees from Purdue University and Indiana University South Bend, Lureman possesses a unique combination of technical expertise and management skill that makes him the perfect addition to the AtlasIED team. As AtlasIED increases the depth and breadth of its already expansive product lines, Lureman’s knowledge and oversight will help AtlasIED grow across all relevant vertical markets.

AtlasIED Leadership Looks to the Future

With unprecedented growth in the past year, AtlasIED moves into 2019 with ambitious goals that include new product launches, market growth, and an increased industry profile. A favorite choice of high-profile performers, government facilities, transportation hubs, corporate venues, and more, AtlasIED products combine state-of-the-art sound clarity with ease-of-installation and the flexibility today’s commercial integrators need.

AtlasIED will be at Integrated Systems Europe at the Amsterdam RAI February 5 – 8, 2019 in stand 6-K160. Learn more about AtlasIED by visiting www.atlasied.com.

About AtlasIED
A global electronics manufacturer providing comprehensive audio solutions for commercial, corporate, educational, healthcare, retail, transportation, and government environments, AtlasIED brings together the legacy, engineering skills, and legendary service of Atlas Sound and Innovative Electronics Design. Offering industry-leading mass notification, life safety, VoIP, background music, paging, and sound-masking systems, AtlasIED delivers product lines that span wide and deep, with more than 2,000 innovative audio solutions for businesses of every size. Combined, Atlas Sound and IED products have been installed in more than one million businesses over the past 80+ years.

With nine locations and a network of manufacturer representatives and distributors around the world to provide superior support to dealers and customers, AtlasIED’s customer service is an industry benchmark that competitors strive to match. AtlasIED is family-owned, with manufacturing operations in the United States that hold an ISO9001:2008 Quality Standards Certification to ensure consistently high-quality products, service, and support.
 

AtlasIED Introduces SHS Ceiling Speaker to Transform High Definition Audio in Trendsetting Architectural Designs

In applications where aesthetics are as important as high definition audio, the Strategically Hidden Speaker delivers

Phoenix, AZ – (December 5, 2018) – AtlasIED has introduced the SHS Series, Strategically Hidden Speaker, a first-of-its-kind ceiling speaker designed to blend into virtually any environment. A global electronics manufacturer providing comprehensive audio solutions for commercial business environments, AtlasIED introduced the SHS line for installations where wide coverage is crucial and high-definition audio must be heard, not seen.

Today’s business, retail, corporate, and educational environments put as much emphasis on interior design and aesthetics as on the quality and functionality of the integrated technology. The SHS is carefully designed to blend into the aesthetic of any ceiling while retaining optimal sound performance. Exotically different and perfectly disguised, the AtlasIED SHS Series is ideal for applications like background music, paging / notification, and sound masking, and is easy to install in venues and facilities where the technology should not be front-and-center.

The SHS Combines Subtle Form and Optimal Function
The concealed design of the SHS is achieved by Adaptive Dispersion Lens Technology, a new, patented waveguide form. Only a 3-inch diameter lens and a micro trim ring are visible on the ceiling. The dispersion lens can be easily painted or replaced with material to match the ceiling, allowing the SHS to blend in without compromising the architectural aesthetic of the room. For hard-to-match spaces, AtlasIED’s optional DesignLab™ color match process uses high-resolution printing technology to transfer any color or design onto the micro-diffuser, for visual continuity on any ceiling.

Designed to deliver highly intelligible audio, the speaker has a 2-way driver providing high-definition sound. Sound exits the two-way transducer and passes through the patented adaptive dispersion lens for a smooth and uniform frequency response with no “hot spots” common to some loudspeakers. The speaker uses an integrated 32-watt 70V/100V transformer and 40 bypass with a sealed enclosure above the ceiling for optimal bass response. The speaker offers ultra-wide, 180-degree dispersion for full coverage in any environment.

Self-Contained Unit Offers Easy Installation
Easy to install, the self-contained SHS comes with a speaker, enclosure, and adjustable tile rails. Drill a three-inch hole in the ceiling tile, set the speaker through the hole, and snap on the micro diffuser. Pull to retract the expandable tile rail alarms, and installation is complete. No rail screws are required for drop-tile ceiling installations.

The SHS Series speakers include three dispersive lens configurations for flexibility in any installation. The standard lens comes in 4mm and 8mm sizes, ideal for applications with low- to medium-height ceilings. The direct fire lens measures 4mm and includes a direct fire grille for improved intelligibility and greater sound dispersion for use in projects with high ceilings or applications where extreme intelligibility is required, such as public address systems and conference rooms.

Experience the SHS at Integrated Systems Europe
Years in development, the SHS Series fills a necessary niche in commercial ceiling speakers, merging superior sound quality with thoughtful design. By taking a unique and strategic approach to loudspeaker engineering, AtlasIED developed the SHS to put aesthetics first without compromising performance, transforming high definition audio in trendsetting architectural designs.

“The SHS is truly something different. And the audio and design worlds have been waiting for something different for a very long time,” says AtlasIED President and CEO John Ivey. “We are not exaggerating when we say to the commercial integration community: ‘You didn’t see this coming.’”

To experience the superior sound quality and revolutionary design of the SHS Strategically Hidden Speaker, visit AtlasIED at ISE 2019 stand 6-K160. Learn more at atlasied.com/shs-series-overview.

About AtlasIED
A global electronics manufacturer providing comprehensive audio solutions for commercial, corporate, educational, healthcare, retail, transportation, and government environments, AtlasIED brings together the legacy, engineering skills, and legendary service of Atlas Sound and Innovative Electronics Design. Offering industry-leading mass notification, life safety, VoIP, background music, paging, and sound-masking systems, AtlasIED delivers product lines that span wide and deep, with more than 2,000 innovative audio solutions for businesses of every size. Combined, Atlas Sound and IED products have been installed in more than one million businesses over the past 80+ years.

With nine locations and a network of manufacturer representatives and distributors around the world to provide superior support to dealers and customers, AtlasIED’s customer service is an industry benchmark that competitors strive to match. AtlasIED is family-owned, with manufacturing operations in the United States that hold an ISO9001:2008 Quality Standards Certification to ensure consistently high-quality products, service, and support.