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Azione Unlimited and Steinway Announce Strategic Partnership

Azione Unlimited Given Preferred Access to Steinway’s New Spirio High-Resolution Player Piano

Chester Springs, PA (July 27, 2017) Azione Unlimited (AU), the education and buying group for custom installers and home technology professionals, and Steinway & Sons announced the formation of a new partnership. Through the new agreement, Azione Unlimited dealer members have preferred access to Steinway Spirio, the world’s finest high-resolution player piano. Steinway & Sons, as an Azione vendor member, benefits from the company’s robust dealer network and its focus on the consumer electronics and home audio markets.

A masterpiece of craftsmanship, technology, and artistry, Spirio provides an unrivaled musical experience, indistinguishable from a live performance. It is also a fully playable Steinway grand piano, delivering the long tradition of fine craftsmanship and exquisite musicality for which Steinway & Sons has been renowned since 1853.

“This is an innovative partnership in which both companies stand to benefit from the synergies of our brands,” said Eric Feidner, Senior Vice President of Steinway’s Music, Technology, and Media Division. “Azione’s dealer members are in constant contact with homeowners who place a priority on high-end audio experiences. Steinway Spirio is a perfect fit for this market. We’re very pleased to have more ambassadors who can share the remarkable Spirio experience with consumers.”

“Azione is committed to identifying the best vendors to help us pursue our vision of prosperity, technical acumen, and sophistication in running our businesses and serving our customers,” said Azione Unlimited President Richard Glikes. “The new partnership with Steinway & Sons is an exceptional example of this effort. Steinway is a world-class brand with a show-stopping new product—Spirio—that will provide an exciting opportunity for our dealer network.”

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Founded by industry veteran Richard Glikes and headquartered in Chester Springs, PA, the organization is celebrating its fifth year. In addition to two high-energy, information-packed conferences per year, Azione provides its members with a host of benefits, from product discounts to educational middle management meetings, and marketing tools. Learn more at www.azioneunlimited.com or by following @AzioneUnlimited on Twitter and Facebook.

Azione Unlimited Media Contact
Katye (McGregor) Bennett | KMB Communications, Inc.
(425) 328-8640 | katye@kmbcomm.com | www.kmbcomm.com

About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Because of a dedication to continuous improvement, today’s Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For more information, visit www.steinway.com.

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