Among the week’s top stories include KMB Comm’s CEO Katye Bennett’s Residential Systems column on managing voicemail more effectively.
PR & Communications Tips
Keeping it simple and relatable is the best way to engage an audience. Technology’s role in our line of work is simple: to make people’s lives easier and more enjoyable. Yet the...
How to make the most of your time at industry conferences and sessions. Attending a trade show or conference can be a game-changer. It’s a unique opportunity to gain insights,...
Logoed gifts are great, but if they result in repeated trips to the dry cleaners or frequent keyboard replacements, just say no. Swag — pens, pins, pint glasses, stress balls,...
Here are some new ways to present to architects and interior designers that might move the needle in your favor. I was recently invited to attend the Changemakers Conference, an...
When was the last time you looked closely at your company’s profile and how it presents itself to the outside world? When was the last time you looked closely at your company’s...
Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on social media. While residential technology offerings continue...
Making plans based on the past can shed proper light on what’s right for your business. As the year winds down and the last of the holidays come into view, many are wrapping up...
Ways to share gratitude without breaking the bank or being cliché. This time of year, it can be all too easy to feel pressured to button everything up — finish projects, finalize...
Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our industry see, hear, and better understand what we do. When it...
Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you know, I’m on a mission to help integrators and interior...
The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta, the parent company of Facebook and Instagram. The debut...
The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made...
Jul 11, 2023
Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of Monterey Bay – once called “the greatest meeting of land and...
Jun 16, 2023
It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I actually started this month’s column with a completely different...
Apr 19, 2023
What’s hot now in outdoor entertainment design and products There’s no question about it — outdoor living continues to heat up as a home design trend. Driving it is the...
It's CEDIA Expo time again! What's everyone in the CEDIA channel eager to see, do, eat & drink this week in Dallas? Tune in to hear from AV industry integrators, reps,...
Aug 12, 2022
Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near horizon. We’ve been begrudgingly living with Covid for more...
Aug 1, 2022
Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I sound like a broken record yet? Maybe, but this is important....
Jun 17, 2022
How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a simple fact. Only sometimes they don’t age like a fine wine...
May 16, 2022
Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be insulated. Some of us are nestled all warm and snug in our...
Apr 18, 2022
The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast. The National Kitchen + Bath Association (NKBA) and...
Apr 18, 2022
There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got a winning combination consumers are eager to buy. Global...
Mar 23, 2022
Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely of meetings, strategy planning sessions, panels, podcasts,...