PR & Communications Tips

Keeping it simple and relatable is the best way to engage an audience. Technology’s role in our line of work is simple: to make people’s lives easier and more enjoyable. Yet the...

Here are some new ways to present to architects and interior designers that might move the needle in your favor. I was recently invited to attend the Changemakers Conference, an...

Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on social media. While residential technology offerings continue...

Making plans based on the past can shed proper light on what’s right for your business. As the year winds down and the last of the holidays come into view, many are wrapping up...

Ways to share gratitude without breaking the bank or being cliché. This time of year, it can be all too easy to feel pressured to button everything up — finish projects, finalize...

Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our industry see, hear, and better understand what we do. When it...

Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you know, I’m on a mission to help integrators and interior...

The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta, the parent company of Facebook and Instagram. The debut...

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made...