Nice Expands Regional Representation with Elite3 Pro and Precision Sales Group
CARLSBAD, Calif. — Nice, a leading provider of Smart Home and Business Solutions, has announced new partnerships with two premier manufacturer’s representative firms, Elite3 Pro and Precision Sales Group (PSG), further strengthening Nice North America regional support across key U.S. markets.
These strategic appointments reinforce Nice North America long-term commitment to the CI channel by expanding localized sales expertise, hands-on training, and field-level support for integrators, dealers, and distributors.
“Regional representation plays a critical role in how we support our partners day to day,” says Donnie McVicker, Chief Sales Officer, Nice North America. “Elite3 Pro and Precision Sales Group are deeply embedded in their local markets and understand what integrators need to be successful—from product knowledge and training to project support in the field. By surrounding both our dealer and distributor partners with additional regional resources, we’re making it easier for them to grow with Nice and deliver great experiences to their customers.”
Nice dealers will continue to receive direct support from their Nice Regional Sales Manager and Regional Technical Specialist, with these new rep firm partnerships adding an additional layer of local market coverage and responsiveness.
Elite3 Pro
Elite3 Pro will represent Nice North America across Texas (excluding El Paso), Oklahoma, Louisiana, and Arkansas, providing integrators with direct access to product expertise, demonstrations, and ongoing sales support. The 20-year-old firm’s unmatched geographic coverage of personnel across the territory provides a foundation for effectively supporting integrators and distributors alike, drawing on their wealth of experience in the control space to help their partners scale their businesses through best practices and technology-driven solutions.
“We’re excited to represent Nice North America and its broad portfolio of smart home and building solutions,” says Dale Pugh, Principal, Elite3 Pro. “Nice North America offers integrators a powerful ecosystem that spans access control, automation, AV, and security, and we look forward to supporting partners as they grow their businesses.”
Precision Sales Group (PSG)
Based in Concord, North Carolina, Precision Sales Group will represent Nice North America across Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. With more than 20 years of experience in the custom electronics industry, PSG is widely recognized for its dealer-focused support model, including training, system design assistance, demos, and technical guidance.
“Nice North America brings together a unique combination of innovation, integration, and channel commitment,” says Jon Perry, President of Precision Sales Group. “We’re proud to represent a brand that continues to invest in its partners and prioritize long-term success in the field.”
Through these expanded rep partnerships, Nice North America continues to invest in regional representation and partner enablement, ensuring dealers and distributors are surrounded by support to help them succeed while reinforcing Nice North America commitment to the CI channel.
For more information about Nice North America products and dealer programs, visit www.niceforyou.com.
About Nice
Founded in the early 1990s, Nice is a global leader in Smart Living Solutions, offering a complete range of integrated solutions for gate automation, garage doors, solar shading systems, parking systems, wireless alarm systems and home security, for residential, commercial and industrial applications; smart and connected systems for residential and commercial applications, for the security, access control, AI (Artificial Intelligence), comfort & wellness, control and power/AV sectors. Nice has embarked on a strategic path of expansion and extension of its portfolio of connected solutions and platforms, to offer a wide choice of customizable solutions and ease of use for the end user. This is complemented by strengthening and expanding in markets with high growth potential, as well as a renewed branding activity to compete in new market segments. Today, Nice can rely on an organization of over 2,000 people on 5 continents, boasting a wealth of different skills and cultures, as well as 15 R&D centers and 15 production plants serving its partners and customers in over 100 countries worldwide.
About Nice North America
Nice North America, LLC, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, providing integrated smart living experiences. They offer seamless and easy-to-install technology for smart home control, security & automation, perimeter access and protection, including hostile vehicle mitigation, sunshade solutions, power management, and entertainment. Based in Carlsbad, CA, at the heart of Southern California’s innovation corridor, the company drives innovation through a network of advanced R&D and manufacturing centers across the region, with major operations in Kent, Olive Branch, and Montreal, Canada. Supporting professional integrators, dealers, and distribution partners, the company offers award-winning programs, hands-on technical support, field training, and CEU-certified education initiatives designed to help accelerate business growth. Nice North America lives out their mission of creating environments where individuals truly feel unbounded, safe, and free through smart solutions – an impact exemplified by its support of the Gary Sinise Foundation R.I.S.E. program for wounded veterans – and strives toward building a brighter and more sustainable future.
Nice North America Sales Contact
Jessica Weiss
Director of Customer Experience & Buying Groups
Nice North America
jessica.weiss@niceforyou.com
North America Corporate PR Contact
Holly Tessmer
Sr. Marketing Manager, Events & PR
Nice North America
holly.tessmer@niceforyou.com