If you’re like us, your inbox and RSS feeds are filled with posts about gratitude. As we approach the official start of the holiday season, it is definitely time to give thanks for what we have.
No, the world (still) isn’t perfect. But if we look within to identify our blessings, we can certainly find good in our own little corner of the planet. We believe this is true no matter what your personal challenges may be.
For those of us who are also blessed with a strong support network, good friends, and thriving businesses, it is even more important to recognize and give thanks to those who have helped us on our journey.
And… let’s be honest. Sometimes it’s nice to be on the receiving end of a heartfelt “thank you,” as well.
No Thanks Needed… But Always Appreciated!
KMB client Joey Kolchinsky of OneVision Resources recently sent KMB’s Chief Strategist Katye (McGregor) Bennett a handwritten thank you note, thanking her for the guidance she’s provided over the last two years. This included helping to navigate a business model pivot, develop a content strategy, and write an interview for the Boston Voyager, a local lifestyle publication that shares stories of successful Bostonians.
During Azione Unlimited’s Fall Conference, panelists discussed the significant benefits they’ve seen from writing thank you cards to clients, partners, and employees. Panelists mentioned more motivated employees, more loyal clients, and better overall relationships as some of the advantages gained.
In this age of digital communications, taking time to write a handwritten thank you card shows you genuinely care. It’s more than just saying the words; it’s articulating and delivering a heartfelt message.
The little things matter. And that’s what we specialize in here at KMB. Our clients share this philosophy, as exemplified in Joey’s note.
In Praise of Cards and Cookies
Admittedly, at KMB Communications we are kind of crazy about cards. Katye typically sends a handwritten thank you inside a whimsical or timely greeting card each month. I look forward to these uplifting notes for a smile (and often a laugh) after closing out yet another intense month with the KMB team.
This month, I got home-baked cookies, too. And let me say: Cookies are also a pretty great way to say thank you. (My six-year-old son thought so, too.)
As we enter into one of the most stressful, intense times of the year, when work commitments, holiday shopping, gatherings, and parties all coincide, many of us will be rushing to write our annual holiday greeting cards. Just another must-do on our holiday to-do list.
But how many other times during the year do you reach out and let the people in your network know how much you really appreciate them? Whether through a phone call, a handwritten card, or a small token of appreciation, it’s smart to share your gratitude in a more personal way.
It feels good. It makes others feel good. And now more than ever, people need just a little more happiness.
#OptOutside And Show Gratitude With Us
In past years, we’ve asked our social network, friends, clients and colleagues to consider skipping the Black Friday crowds, which take time away from family, friends, and loved ones during the holiday weekend. Instead, #OptOutside. An initiative launched several years ago by outdoor retailer REI, #OptOutside has gained momentum as new family traditions are formed. Members of the KMB team will be outdoors hiking, picnicking, and even possibly snowboarding—but definitely relaxing this Black Friday. We hope you’ll join us. (If you do, please tag @KMB_Comm and share your photos using #OptOutside.)
Just one more thing (as Steve Jobs would say). We hope you will take the effort to share your appreciation for someone who means a lot to you. Perhaps it’s a mentor who helped you in your business. A friend who is always there with the perfect adult beverage and a shoulder to cry on. An employee who consistently gets it right.
Or maybe it’s your favorite AV manufacturer, making it easier for you to enjoy the Macy’s Thanksgiving Day Parade, football, or your favorite holiday films with superior sound and image fidelity.
Who will you thank this week? Catch us on Twitter let us know using #KMBGratitude.
KMB Communications, international PR and strategic communications firm dedicated to the pro, commercial, and custom AV integration markets, is proud to announce we are celebrating our five-year anniversary today, August 8, 2016.
As small business owners, we’re all too familiar with dismal statistics that show the vast number of small businesses that fold within the first year. Not only has KMB bucked those odds, but we’re proud to say that, as we celebrate our fifth year in business, we’re stronger, larger, and more successful than we ever thought possible.
Now, let’s just stop for a moment and say this. We know that statement above sounds pretty braggy – but if you know us you know that isn’t the point of the story, and definitely not our way. Instead, it is meant to say that it’s with sincere gratitude and pride we share these facts:
- KMB Communications now reps two Academy Award-winning firms, both with rich histories in Hollywood sound and video.
- We represent many esteemed brands, including multiple award winners from various organizations in a number of categories. Several of our clients (both technologists and manufacturers) have entered the CEDIA awards, and we are eagerly awaiting the results!
- KMB has increased its staff to include more writers, a graphic designer, a social media manager, and a project manager to keep us all on track.
- We have expanded our services to include blogging, website copy, and social media in addition to public relations, and will soon spin-off our photography and video production, which now includes projects from scripts and shooting to final production. CreatAV Productions will come online in Q3 2016 to support the growing needs of this part of our business.
- We’ve partnered with UK-based Wildwood PR to further support the AV industry here in the states and across the world.
As we look back in our fifth year in the PR business, we couldn’t be more grateful for the industry that has given us these opportunities, and to our mentors, partners, friends, and peers that provided us the support and guidance that shaped our careers in the years preceding the launch of KMB Communications. Stay tuned for another post that shares stories and thanks all who have contributed to our success.
KMB Communications, The Year In Review
The past five years have been incredible and the past year has kept us busier than ever. We’ve been to Amsterdam and the UK, and our work has landed clients on the cover of CE Pro, with an in-depth feature story inside the magazine. (Thanks Jason and Julie!) We’ve spearheaded successful ISE, InfoComm, and CEDIA campaigns for clients, co-hosted a regular industry podcast, organized several product reviews for clients, and represented multi-award-winning product manufacturers and integrators, while still finding time to assist in the launch of a new album and music video for rock band Stranded by Choice.
And that’s the short list! It could go on and on. Frankly, it makes our heads spin a little. We’ve ramped up our social media efforts and now have several channels along with this blog so our partners, peers, and prospects can continue to learn more about our clients, their many successes, and how we elevate and amplify their messages to the world.
It’s All for Our Clients
We are blessed and honored to have amazing clients with product offerings that are changing, evolving, and even disrupting the industry. While it’s easy to promote brands when they have a compelling story to tell, it’s the job of the KMB team to hone in on that story, and then elevate and amplify it across all channels. Whether we are writing and distributing press releases, writing blog posts, creating and amplifying hashtags, editing white papers, shooting photos, creating videos, assisting at trade shows, or spending hours and hours on conference calls to connect our clients with top media outlets and influencers – we always have our clients’ stories at the top of our minds. We make sure those stories get told—in a compelling way that is consistent with the brand.
For what it’s worth,we’re loving every minute of it. All of us on the KMB team come to the company either as veterans of the AV industry or as professionals with a passion for music and movies. We’ll discuss these connections between the AV industry and the content creators—the musicians and movie-makers that provide a purpose for the entire AV industry —in the future. We’re even talking with some major organizations to bridge the gap between the technology and the content in very compelling, tangible ways.
We’re very fortunate that our success, to date, allows us these opportunities to reach farther, to take time out to think creatively, and to continue having so much fun together while serving our clients.
Although the KMB team works remotely in locations ranging from Red Lodge, Montana, to Denver, Colorado; Southern California; Long Island, New York, and parts in between, we really are a team that has as much fun working as we do brainstorming virtually over wine in the late evening hours or in the early mornings over coffee.
And while we recognize it’s Monday, tradition dictates we will all pour a glass tonight in celebration of five years of success—ours and our clients— with great anticipation of what the next five years will bring – and many more after that. Please join us on Twitter or Facebook, share your libation of choice (even if it’s a cool sparkling water), and your plans, goals, and dreams for the next five years!
And, hey, we’d be remiss if we didn’t offer. Want your story articulated, elevated, and amplified? We’re here to help, and rest assured, we’ll have a ton of fun along the way.
KMB Communications attends SoCal Technology & Business Summits with clients.
Show of hands, please. How many of you are attending the SoCal Technology and Business Summits May 3 in Los Angeles or May 5 in Orange County, California?
This free show, which includes breakfast and lunch networking opportunities, seminars worth CEDIA CEU credits, and the chance to visit with a long list of top manufacturers as well as their rep partners, is now in its eighth year and going strong.
The Summit is organized and managed by industry veteran Mark Cichowski and sponsored by independent manufacturer rep firms in Southern California: AV Partners, ByDesign Vision & Sound, Calwest Marketing, Chris Dixon Company, I Rep Green, Morris Tait Associates, Paul Collins Group, ProWest Sales, and Studio Decor.
Here at KMB, we are biased about the value of regional rep trade shows on a number of levels:
- Our chief strategist, Katye (McGregor) Bennett, used to run a rep and distributor-based regional trade show in Dallas
- Most of KMB’s clients are participating in the Tech & Business Summits
- Summit founder Mark Cichowski has invited and commissioned KMB Communications to shoot video at the event
Keeping all this in mind, we firmly believe – and always have – that regional trade shows provide a tremendous opportunity for small-to-mid-size technology professionals to break through the noise of national and international shows and learn so much about the brands they carry. These shows offer the time, space, and place to understand the products, partners, and technology that make custom integrators successful, and to develop close working relationships with your rep partners and peers.
CEDIA also recognizes the value and fully supports these shows, which brings manufacturers’ reps and distributors together with their direct customers in a laidback setting where they can share ideas, ask and answer questions, and network. (And did we mention technology professionals can earn CEU credits?)
What You Can Do at a Regional Show
As much as the larger trade shows have incredible value, it’s challenging for smaller technology professionals to get an audience with larger manufacturers. You’ll get your badge scanned and receive a product overview from the sales team, but rarely will you gain a real understanding of the product’s benefits and applications. Regional shows can provide in-depth understanding of how to sell and integrate the newest technology, and also afford you the chance to really get to know the people you do business with.
If you have ideas to bring to the table, your regional rep has the time to listen and pass your feedback directly on to the manufacturer. You may even have the opportunity to share your ideas directly with your favorite manufacturers. But – as with any trade shows – it’s about much more than just what happens on the show floor.
John and Katye get ready for another trip!
The breakfast and lunch networking events offer multiple opportunities to strengthen relationships. Or maybe you can hang out in the hotel bar after the show closes for the day and grab a drink with the marketing manager for a company whose products you respect, but have had a few small issues with in recent times. Maybe you have suggestions to improve these products. A regional show gives you the chance to have your voice heard and fast-track relationships to be more productive back in the office.
As the Summit’s official press releases states: “The intimate venue and focused displays encourage an interactive environment where dealers truly get to talk with the exhibitors as opposed to doing a ‘fly-by.’”
Think about it as you make your travel plans: How can you be an active participant in the industry with your local rep show as the catalyst?
With many of our clients, including Stewart Filmscreen, Ihiji, Quantum Media Systems, Datasat, and Torus Power (represented by AV Partners) products on display, KMB will be onhand to support our clients, helping elevate and amplifying their messaging to media, bloggers, and podcasters in attendance.
We have also been commissioned to shoot video for the Summit, capturing not just the new products and the technology, but the essence of this regional show.
And, like the integrators in attendance, we plan to use this show to connect more deeply with our clients and meet face-to-face with peers and prospects. KMB Communications recognizes we are not a “big fish” either, but a highly personalized, specialized, boutique PR firm in the industry. The “small pond” of the SoCal Technology and Business Summit gives us a chance to shine in an intimate setting and form synergistic relationships with companies whose products and services complement our existing client base.
We are looking forward to this event for so many reasons… and we hope to see you there. So mark your calendars (oh, wait, the show is already on THE AV Industry Calendar, an online resource brought to you by the founder of the Summit, Mark Cichowski) for the SoCal Tech & Business Summit.
Will you join us in our efforts to reduce, re-use, and recycle?
It’s Earth Day! The audio visual industry is not, by any means, what some people would consider “green.” The products manufactured and the systems built all require electricity and some contribution to the world’s carbon footprint.
By the same token, technologies designed and installed by those in the industry — videoconferencing, telepresence, and remote network monitoring and management, to name just a few – can help organizations substantially reduce their carbon footprint on an enterprise level.
To put it another way: Working, as we do, in the technology field, gives us many opportunities to reduce our own carbon footprint and look for ways to reduce, re-use, and recycle.
International Collaboration, Low Carbon Footprint
For the last four years, KMB Communications has run a virtual office from the founders’ home in Red Lodge, Montana. As the company expands, this virtual office format has enabled us to work with partners across the country and across the globe. With team members in Southern California, Denver, and New York, as well as our partnership with UK-based PR firm Wildwood Communications, KMB is truly a global company, yet with a minimal carbon footprint that includes energy efficient computer systems and our eyes on additional ways to conserve energy.
We did the math, and discovered that the KMB team saves an estimated, collective 80 gallons of gasoline per week by working from home instead of commuting daily to the nearest cities. It’s kind of mind-boggling.
A More Sustainable Lifestyle
“Our location in the mountains gives us the opportunity to practice a more sustainable lifestyle,” notes KMB Chief Strategist Katye (McGregor) Bennett.
For instance, the Bennetts are able to forego daily home mail delivery and, instead, pick their mail up a few days a week from the local post office. They frequently enjoy farm-to-table dining at a number of local establishments.
And, on Earth Day, the entire KMB team, from Red Lodge to New York, has considered ways they can help the environment by reducing, re-using, and recycling.
Taking Action on Earth Day
The KMB Communications team is:
– Taking 305lbs. of e-waste to the local recycling facility
– Safely disposing of 7 lbs. of batteries
– Returning 223 plastic and glass bottles for recycling
– Donating five bags of clothing to local charity groups
– Donating 18 books to the local library
How Our Clients Help Save the Earth
Many of our clients are green, too. For instance, implementing Ihiji solutions helps integrators and technology professionals reduce truck rolls and carbon emissions with remote networking monitoring and management of client systems. D-Tools helps integrators streamline office processes with a paperless system. And telepresence and video conferencing systems that reduce travel for corporations often use screens by Stewart Filmscreen. Paired with an energy-efficient laser or hybrid projector, such systems not only show a tangible monetary return-on-investment over time, but they also reduce an organization’s carbon footprint by reducing travel and enabling daily telecommuting for employees.
How are YOU “living green” this Earth Day? Let’s continue the digital dialogue on Facebook, Twitter, and LinkedIn.
OneVision Resources, Multimedia Resource Group, and Datasat Digital Entertainment sign KMB for PR & Communications Strategy.
It’s been a busy first quarter for KMB Communications. Truth be told, it feels like we haven’t stopped since CEDIA 2015, when we first began building the relationships that resulted in signing three new clients for 2016, with several others in the works.
(Shameless self-promotion: The KMB team is busy, but we’re continuing to strategically grow, work even more efficiently, and add services to accommodate our expanding client list. If you’re interested in seeing how a strategic PR and communications plan can help your company, reach out today.)
We’re going to be honest.
This post is hard to write. As public relations professionals, we’re very used to touting our clients’ vast accomplishments. But talking about ourselves? We don’t find that quite as easy. So, instead, we’re going to do what we do best and talk about our clients, why they are such a good fit for the KMB family and most importantly, how they can help members of the press with news leads, interesting perspectives on timely topics, and observations on industry trends.
Talk about starting big. Our first placement for Boston, Massachusetts-based OneVision Resources is a cover story in the April 2016 issue of CE Pro Magazine. A huge thank you goes to editor-in-chief Jason Knott for his care, attention and great reporting on this piece!
OneVision is, perhaps, one of our most unique clients to date, and one of our first forays out of the manufacturing side. A former custom integrator that pivoted its business model to focus on providing service in a white-label capacity to other home technology professionals, getting the story out about OVR required careful consideration, hours of phone calls, and endless drafts of copy. We want to make sure the OVR mission, vision, and service offerings are crystal clear to those in the industry. We see how so many integrators could benefit from it because we’ve worked with Ihiji in this space for seven years.
With his background as an integrator and his entrepreneurial business sense, OneVision Founder Joey Kolchinsky provides a unique perspective on a number of technology topics, from smart home integration to earning recurring monthly revenue through service contracts. We’re sure the industry will be hearing more from Joey in a variety of outlets in the months to come.
Datasat Digital Entertainment
A leader in the field of professional cinema technology (much like long-time client Stewart Filmscreen), Datasat Digital Entertainment is planning strategic growth in the high-end, luxury custom electronics field. The company’s RS20i recently received rave reviews in Secrets of Home Theater and Hifi, and Datasat called on KMB Communications to help keep the buzz alive, while elevating the brand’s profile as a leader in luxury home electronics.
Datasat is often teamed with Stewart Filmscreen technology and Torus Power toroidal isolation transformers in ultra-high-end home theaters. The synergy between the brands, along with KMB’s connections in that arena, made Datasat a logical fit within the KMB family. We look forward to sharing their new product news, dealer case studies, and more as we continue to build a digital dialogue around the brand and elevate and amplify their messaging in print, on the Web, and through social channels.
Multimedia Resource Group
Speaking of synergy between brands, we recently signed Torus Power, Datasat and Stewart Filmscreen dealer Multimedia Resource Group. Based in Chappaqua, NY, this luxury home theater designer, installer, and custom integrator has many exciting stories to share with KMB’s audience, end-users, and the AV world at large.
KMB Communications is excited and proud to assist Multimedia Resource Group owner David Kepke with his public relations and end-user facing inbound marketing strategy and content creation efforts. The addition of both David and OneVision’s Kolchinsky to our client list helps us provide even more diverse resources to the media.
If you’re looking for a source to discuss trends in home theater and smart home design, or a veteran integrator’s perspective on the industry, David is ready, willing, and able to assist as a subject matter expert.
How Can We Help You?
KMB’s role as a publicist is two-fold: to elevate and amplify our clients’ messaging and to act as a resource for the media. By expanding our client base, we are better equipped to assist in this regard, with a wide range of personalities, and perspectives to reflect on AV industry trends. Stay tuned, as there’s more to come, as well.
Would you like to hear more about our new clients, or perhaps join the ever-growing KMB family? Reach out here.
From our family to yours, we wish you all the joys of the holiday season and continued success and prosperity in the New Year.
Looking back on 2015, the KMB Communications team has so much to be grateful for this year. We have beloved friends and family – both far-flung and near, human and the four-footed variety – amazing clients, fulfilling work, and opportunities all around us.
The year has seen us log over 50,000 miles, cover four industry trade shows, make over 5,000 social media posts, shoot hundreds of hours of video, and write tens of thousands of words. But our memories are cemented not in the media tours, the clipping reports, or the footage, but in the people and places we’ve encountered on our continuing journey. In 2015, we partied with #AVTweeps, played the #AVHashtag game and chose to #OptOutside. We laughed, we cried, we shared good food, we pitched great stories, we made lasting connections. But most importantly, we grew.
In 2015, the KMB Communications team expanded with new clients, new partnerships, and new team members with diverse and complementary knowledge and expertise. We are truly blessed to have the opportunity to get to know and work with these companies and individuals, which include Wildwood Public Relations and Double A Events. Like us, these partner firms believe in working hard and playing harder, treating each client as Number One, and consistently over-delivering.
And now, as 2015 draws to a close, we plan, we reflect, and we count our blessings. But most importantly, we appreciate. We spend time being grateful, and for KMB that gratitude is for those that make our lives and our business such rich opportunities for growth and joy. Without you: our clients, our friends, our partners, and peers, we could never accomplish all that we do.
So, most humbly, we hope – in a year with admitted ups and downs – that you, too, find many reasons to be grateful.
Happy Holidays from the KMB Communications family to yours.