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RAYVA Signs Brilliant AV to Deliver Turnkey, Pre-engineered Luxury Home Theater Solutions Across Southern California

Brilliant AV prepares to outfit Newport Beach family with high-end, 4K private cinema and discovers the vast benefits of RAYVA’s complete and consummate home theater packages 

New York, NY – June 2017RAYVA, the world’s first exclusive provider of complete, consummate home theater packages delivered to the luxury builders’ market and their customers’ on time, within budget, and to specification, has partnered with Costa Mesa, California-based Brilliant AV to deliver luxury, turnkey, pre-engineered home theaters to Southern California homeowners. 

Prior to discovering RAYVA, Brilliant AV had significantly scaled back on home theater projects because they no longer fit the integrator’s business model of providing repeatable, predictable quality technology experiences and high service levels. In short, home theaters weren’t scalable because each one typically needs to be designed from scratch. But after a short meeting with RAYVA’s David Rodarte and Jeff Zemanek, Steve Stary, Director of Sales for Brilliant AV, realized RAYVA’s new concept introduced a repeatable process to home theater design and engineering, leading to new profit potential for integrators while delivering superior technology experiences to consumers.

“RAYVA has enabled us to offer high-end, custom-feeling, customizable, repeatable, predictable, high-margin, high-volume home theaters. I’m in love with that idea,” says Stary. 

So, too, are Brilliant AV’s customers, who are lining up to experience the magic of pre-engineered, customizable home theater solutions to fit any size room and nearly any budget. “RAYVA theaters are engineered,” says Stary. “Experts have decided where the equipment goes—and why. This allows the integrator to be able to explain it to customers in simple terms, and gives the customer the confidence to trust the process, instead of just trusting the word of the integrator.”

4K Home Theater Becomes the Centerpiece of Newport Beach Home
Stary encountered RAYVA when he was in the midst of negotiations to design and install a 400-square-foot home theater within a 3,500-square-foot cliff-top ranch overlooking Newport Harbor in the highly-coveted neighborhood of Newport Beach, California.

Situated directly off the great room, the theater will be the main gathering space and the home’s entertainment epicenter. “The theater is literally part of the main living area. It’s important to the family,” says Stary. “And that means how it looks and how it performs is really important.”

The homeowners have four children who are young adults—one already living on his own, and the other three in college. In those treasured moments when the kids are home, the whole family needs a cozy space where they can gather. “If they’re going to kick back and watch anything other than the news, they will be in the home theater,” says Stary.

Starting with a Plan, Customizing a Dream Theater
Based on the intimate size of the room, the theater is built on RAYVA’s gold package but includes significant audio and video upgrades. The theater will include a Dolby Atmos object-based surround sound system, 4K projector, a 4K content delivery system and an acoustically transparent Stewart Filmscreen projection screen.

The final furniture layout hasn’t been decided yet, reveals Stary, but he knows the family is seeking an informal and comfortable room layout. “This is the room where they will connect when they are together as a family,” he says.

With this in mind, Stary and the homeowners will visit the Southern California-based headquarters and factory of FORTRESS Seating, one of RAYVA’s prestigious manufacturer partners, to explore the vast possibilities in armless sofas, loungers, and chaises that will allow the family to relax together in the space. The second row may feature conventional theater-style seats, with a bar in the back of the room.   

Pre-engineered, Customized, Built to Spec
Until seeing the RAYVA designs Stary presented, the client was on the fence regarding his choice of home technology integrator. The homeowner has had several homes designed and built from the ground up, and has even acted as a general contractor on prior homes, so he’s a savvier consumer than most.

“Being able to show the engineering, and show the process RAYVA has put together—in addition to all the prestigious industry names behind the company, which helped elicit trust—was really what made the whole thing happen,” says Stary.

With all the technical designs pre-engineered by RAYVA, the only decision left for the client now is the choice of décor. And the options are virtually endless with RAYVA’s consummate, curated collection of commissioned artwork and themes to fit nearly any taste, lifestyle, or passion.

“Yet another motivation to jump on the RAYVA bandwagon is precipitated by the idea that you can personalize the theater in a very easy way. You can create a whole design based on wall-hangings and pictures,” says Stary. “It’s an ingenious way to make the theater look however the client wants.”

“We recognize that to succeed, to scale a company and to give people predictable quality and predictable expectations, we need to sell them the same things over and over again,” Stary concludes. “RAYVA has put us back on the map to sell home theaters, to be able to make money, and to build a desirable lifestyle around that business model.”

For interviews or media tours, please contact Katye (McGregor) Bennett of KMB Communications, Inc. by phoning (425) 328-8640 or emailing [email protected].

Key Points:

  • Azione member Brilliant AV discovers the magic of RAYVA turnkey, pre-engineered home theater solutions.
  • Newport Beach family will be the first in their region to experience a 4K, Dolby Atmos 3D surround sound home theater.
  • Brilliant AV’s Steve Stary notes that RAYVA’s expertly designed and engineered solutions build trust with clients, while integrators benefit from the repeatable process that increases profit potential. 

RAYVA, the world’s first exclusive provider of curated, complete, and consummate home theater experiences for the CEDIA community, the luxury builders’ market, and their customers, seeks to reignite consumers’ passion for home theater by reimagining the category. With four all-inclusive, custom home theater solutions, RAYVA removes the barriers of complexity and the unknown to bring an exceptional technology experience into homes and bring families closer together through the magic of movies. Learn more at www.rayva.com and by following RAYVA on Twitter, Facebook, LinkedIn, and YouTube.

All products, product names, trademarks and registrations mentioned herein are the property of their respective owners, all rights reserved.

Media Contact
Katye (McGregor) Bennett, KMB Communications, Inc.,
(425) 328-8640 | [email protected] | www.kmbcomm.com

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