Rayva’s New Acoustic Treatments Expedite Home Theater and Wellness Room Installation and Project Completion Timelines

Rayva’s New Acoustic Treatments Expedite Home Theater and Wellness Room Installation and Project Completion Timelines

Patent-pending acoustic treatments dramatically reduce complexities, shipping, and labor costs for anyone building a Rayva home theater or wellness room.  

NEW YORK, NY (November 21, 2019) Rayva, the world’s first producer of easy-to-install, fully engineered home theaters and wellness rooms, has developed a new and now patent-pending process of constructing acoustical wall panels for home theaters. The “collapsible” design of the panels offers a host of benefits over traditional wall panel designs that require large containers for shipping, special fabric wrapping skills, and complicated, costly modifications. Rayva has dramatically reduced the time, effort and expense of acoustic wall panels to a home theater by shipping the panel’s wooden frame deconstructed and the fabric coverings premade to fit precisely over the panel using a proprietary internal tightening system. 

Acoustic Fabric Installs Like a Fitted Bedsheet (with Tighteners)

The frame, which can be ordered from Rayva in any dimension, can be constructed completely at the job site with nothing more than the screws (included) and a screwdriver. A precut piece of acoustical fabric is then fitted over the frame like a bedsheet. A series of metal pulleys attached to the edges of the frame and turnbuckles on the inside of it stretches the fabric taut, creating a perfect, fabric wall panel, free of wrinkles and gaps. The panels attach to the walls of the theater via a magnetic rail, quickly covering pre-installed acoustical absorbers, diffusers, and reflectors.

[See how Rayva’s new acoustic treatments work in this short video]

New Design Cuts Construction Costs

“Our new patent-pending panels represent a completely new approach to home theater acoustic treatments and the way they’re installed,” says Rayva President George Walter. “In the past, it required a significant amount of time, expertise, and resources to wrap large fiberboard panels with fabric or stretch fabric across the finished walls of a theater. Not anymore. Now, AV integrators of all skill levels can easily configure Rayva’s panels and apply the fabric in a fraction of the time. And because the panel comes deconstructed, shipping and warehousing costs are significantly reduced.” 

The patent-pending panels are available now with any of Rayva’s pre-engineered home theater offerings. They can be ordered in a variety of shapes and dimensions to suit the acoustical needs of the space. LED lighting elements can also be added, and the fabric itself is available in a variety of colors and designs. 

Fabrics Are Easily Swapped-out

Should the acoustic treatment’s fabric get damaged or should the home theater style or color scheme change, new fabric can be easily installed in place of the old fabric. 

“Rewrapping fabric on a traditional fiberboard or stretching new fabric over a wall is difficult and costly,” Walter says. “This new patent-pending approach offers integrators and their customers the flexibility to update the look of the theater with minimal labor or expense.” 

To see a hands-on, step-by-step demonstration of the construction process of Rayva’s new patent-pending acoustic treatments, watch this short video

Contact George Walter at george.walter@rayva.com to learn more or to schedule an introductory webinar.

About Rayva

Rayva is the world’s first provider of complete, turnkey, engineered, home theaters of exceptional quality and performance. Limited edition designs by world-renowned artists curated by Theo Kalomirakis are unique to Rayva. These designs, engineering, and acoustics make Rayva home theaters easy for integrators and home technology professionals to sell and install. Rayva’s fully personalized solutions remove the barriers of complexity and the unknown to create an exceptional experience that brings people closer together through the magic of movies, sports, concerts, and video games. Learn more at www.rayva.com and follow @RayvaTheaters or @RayvaHomeTheaters on Instagram, Twitter, Facebook, and LinkedIn to stay up to date on the Company and its offering. 

Media Contact

For interviews or more information please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com. 

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

CEDIA Home Cinema Design Masterclass Led by Rayva Executive Director Theo Kalomirakis, Joel Silver of ISF, and Anthony Grimani of PMI

CEDIA Home Cinema Design Masterclass Led by Rayva Executive Director Theo Kalomirakis, Joel Silver of ISF, and Anthony Grimani of PMI

Masters of home theater discuss theater design best practices in this intensive, day-long course, offering valuable insight and instruction on the art of home cinema and eight CEU credits during CEDIA Expo 2019.

New York, NY (August 20, 2019) Rayva executive director Theo Kalomirakis will again be co-presenting the wildly popular CEDIA Home Cinema Design Masterclass curriculum during CEDIA Expo 2019 next month in Denver. There, Kalormirakis will be joined by industry experts Joel Silver, founder of the Imaging Science Foundation, and Anthony Grimani, president of Grimani Systems. 

As part of CEDIA’s extensive educational track, this featured day-long session will provide technology integrators with in-depth insights on theater design from these three notable industry experts in Room: 112, Wednesday, September 11, from 9:00 AM – 4:00 PM. Attendees completing the course will earn eight CEU Credits.

“The bar for educational offerings at CEDIA Expo continues to be raised and the CEDIA Home Cinema Design Masterclass is a one-of-a-kind opportunity,” says CEDIA Senior Director of Education Samantha Ventura. “Attendees will have unmatched access to three of the industry’s brightest minds in an engaging, day-long format…If you’re a veteran technology integrator looking to take a deep dive, you won’t want to miss this session.”

Key aspects of home theater design to be discussed include technologies impacting brightness levels of projected images, achieving and managing proper bass performance, and merging technology and design to create the perfect viewing environment. Details below:

 

How Bright Does a Projected Image Need to Be?

A key topic to be covered by Silver in this in-depth educational session is the appropriate brightness levels of projected images. In this part of the presentation, “How bright does a projected image need be?” Silver, the 2018 CEDIA Lifetime Achievement Award recipient, will detail the impact of emerging video standards and technologies on desired home cinema brightness levels, with a focus on HDR in a projection-based environment.

 

Achieving Better Bass 

In his portion of the Home Cinema Design Masterclass, Grimani will explore and discuss various options for managing bass performance in theaters with multiple seats. The section will also examine the influence of room layout and construction on achieved bass performance. Grimani is a CEDIA Fellow and has worked on more than 1,000 theater projects throughout a 34-year career at Dolby, THX, and PMI.

 

Uniting Design and Technology for the Complete Package

Kalomirakis will wrap up the informative session by sharing his experience balancing performance, aesthetics, and usability in high-end home cinema. His discussion will detail room construction, layout, interfaces, and environmental controls. Kalomirakis, known as “The Father of Home Theater,” has designed private cinemas for movie stars, sports legends, and world leaders. 

 

A Q&A session with the experts will follow their presentations. Register for the Home Cinema Design Masterclass here: http://bit.ly/2MMKgQY.

CEDIA attendees are also invited to visit Rayva at the Origin Acoustics booth (3837) on the CEDIA Expo show floor and in Kiosk #550 in the Wellness Pavilion. 

 

About Rayva

Rayva is the world’s first provider of complete, turnkey, engineered, home theaters of exceptional quality and performance. Limited-edition designs by world-renowned artists curated by Theo Kalomirakis are unique to Rayva. These designs, engineering, and acoustics make Rayva home theaters easy for integrators and home technology professionals to sell and install. Rayva’s fully personalized solutions remove the barriers of complexity and the unknown to create an exceptional experience that brings people together through the magic of movies, sports, concerts, and video games. Learn more at www.rayva.com and follow @RayvaTheaters or @RayvaHomeTheaters on Instagram, Twitter, Facebook, and LinkedIn to stay up to date on the Company and its offering. 

 

Media Contact

For interviews or more information please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

 

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

Rayva Introduces The Alliance, Rayva Theaters Powered by Origin Acoustics, and Ways  to ‘Think Differently’ About Tech in the Home During CEDIA Expo 2019

Rayva Introduces The Alliance, Rayva Theaters Powered by Origin Acoustics, and Ways to ‘Think Differently’ About Tech in the Home During CEDIA Expo 2019

Rayva helps technology integrators and designers deliver rooms and environments that complement the way people enjoy life, entertain, and relax in their homes.

 New York, NY (August 20, 2019) Rayva—maker of turnkey, repeatable, and profitable home theater and media room solutions—is inspiring home technology integrators and designers to Think Differently about rooms in the home and showing attendees how easy it can be to capitalize on future opportunities during CEDIA Expo 2019, being held September 10-14 in Denver.  

As part of an experience-based demo in the Origin Acoustics Booth (3837), Rayva will present a solutions-oriented approach to AV that will help integrators create rooms that better align with the way people live today, whether it’s delivering a home theater, media room, gaming room, or even a wellness room. Additionally, Rayva will unveil The Alliance at the show, a series of personalized brand-centric Rayva packages that feature leading brands. The first offering to debut will be the Rayva Theater Powered by Origin Acoustics, which will be demonstrated at the Origin Acoustics/Rayva booth (3837).

Rayva Inspires Integrators to Think Differently About AV in the Home

The Rayva demo takes attendees beyond home theater to explore different solutions integrators can offer their clients to accommodate spaces of all sizes, catering to the way people live today while applying technology to exceed their vision and extend the benefits of their investment. Whether a home theater, a media room, a space designed for gaming, or one that facilitates wellness, Rayva is looking beyond traditional nomenclature to think differently about technology spaces in the home and is encouraging integrators to do the same. 

Introducing Rayva Theaters Powered By Origin Acoustics and The Alliance

Rayva and Origin Acoustics will demonstrate the result of a new collaboration, the Rayva Theater Powered by Origin Acoustics. A 320-square-foot theater demo within the Origin booth combine Origin’s new Marquee Precision Loudspeakers and Rayva’s personalized entertainment environments, which blend design, engineering, and acoustics to achieve the highest standards of performance. Rayva Theaters Powered by Origin Acoustics are part of a new initiative called The Alliance, a specialized series of brand-centric partnerships, between  Rayva and preeminent industry brands

Rayva Theaters Powered by Origin Acoustics feature Rayva’s turnkey home cinema designs, engineering, and acoustics, optimized for Origin Acoustics Marquee Precision Loudspeakers. Instead of overwhelming complexity and choices of AV components, complex designs, acoustics, and construction unknowns, Rayva and Origin Acoustics offer installers and associated trades an approach that simplifies and streamlines, delivering a repeatable and profitable packaged product offering that can be sold as a room. The Alliance will bring similar branded solutions to market that will be announced as they are available. 

Rayva Wellness Rooms 

With the global wellness market expected to reach upwards of $72 billion by 2023, Rayva believes there is a big opportunity for integrators to capitalize on the trend by providing wellness rooms and related products and services. Addressing this trend, Rayva will present wellness room solutions and discuss related opportunities in a kiosk within the Wellness Pavilion, Kiosk 550. Rayva’s wellness room acts as an outdoor simulator, combining immersive sound and video with proper room acoustics. Integrators should consider wellness rooms as a way to take greater “control” of more square footage in the home through technology integration. Residential wellness rooms can be designed to incorporate yet minimize visible tech in such a way that maximizes health benefits, while also serving double-duty as an entertainment room as needed. Visit Rayva in the Wellness Pavilion to see how the company connects integrators with homeowners, architects, interior designers, and builders. 

Executive Director Theo Kalomirakis and the CEDIA Home Cinema Design Masterclass 

As part of CEDIA’s educational track, The Home Cinema Design Masterclass day-long session will provide integrators with in-depth insights on theater design from three notable home theater experts: Theo Kalomirakis, executive director of Rayva; Joel Silver, founder of the Imaging Science Foundation; and Anthony Grimani, president of Grimani Systems. Key aspects of home cinema design to be discussed include technologies impacting brightness levels of projected images, achieving and managing proper bass performance, and merging technology and design to create the perfect viewing environment. The Home Cinema Masterclass will take place in Room: 112, Wednesday, September 11, 9:00 AM – 4:00 PM. Attendees completing the course will earn eight CEU Credits. CEDIA Expo attendees can register here: http://bit.ly/2MMKgQY.

 

About Rayva

Rayva is the world’s first provider of complete, turnkey, engineered, home theaters of exceptional quality and performance. Limited-edition designs by world-renowned artists curated by Theo Kalomirakis are unique to Rayva. These designs, engineering, and acoustics make Rayva home theaters easy for integrators and home technology professionals to sell and install. Rayva’s fully personalized solutions remove the barriers of complexity and the unknown to create an exceptional experience that brings people together through the magic of movies, sports, concerts, and video games. Learn more at www.rayva.com and follow @RayvaTheaters or @RayvaHomeTheaters on Instagram, Twitter, Facebook, and LinkedIn to stay up to date on the Company and its offering. 

 

Media Contact

For interviews or more information please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

 All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

Rayva Wins 2019 TechHome Mark of Excellence Award, Video Product of the Year for Origami Turnkey Home Theater

High-performance, high-design turnkey Rayva theater provides benefits to integrators, homeowners, designers, and architects.

LAS VEGAS, NV and NEW YORK, NY (January 9, 2018) — Rayva announced today that it has received the coveted 2019 TechHome Mark of Excellence Award, Video Product of the Year, for its Origami turnkey home theater. A flagship design in Rayva’s lineup, the Rayva Origami turnkey home theater features sleek triangular acoustics backlit with customizable LED lighting and is fully personalizable so as to appeal to each client’s tastes.

Rayva is the world’s first, all-inclusive, home theater product. Rayva enables dealers to sell a Rayva Home Theater as a finished product and goes much beyond the all too typical project-based home theater that’s always created from scratch. Rayva home theaters are sold through dealers and have huge profit opportunities for interior designers and architects. Homeowners experience the highest performance levels and great value from Rayva Home Theaters, with assured service.

By simplifying the sales process through the Rayva Configurator™ and designs like Origami, Rayva is changing the way integrators think of home theaters, approaching private cinema as a manufacturer would approach a product. Thereby making it easy to sell and install rather than a project fraught with complications and delays. Due to Rayva’s innovation in the way they design, install, and sell home theaters, homeowners benefit from exquisite designs and the simplicity of the installation process. Integrators not only differentiate themselves through their offering but are able to maximize profits while reducing complications and time on site. Meanwhile, architects and interior designers are able to offer their clients — through an authorized Rayva dealer — turnkey Rayva rooms that are high design, high performance, and headache-free.

“Rayva set out to change the way the home theater experience is sold and installed, to make it easier end-to-end to incorporate technology and design into a cohesive, compelling, and immersive space to enjoy movies, music, gaming, and more,” says Rayva President George Walter. “We are honored to win the 2019 TechHome Mark of Excellence Award, Video Product of the Year and congratulate all who were recognized with a TecHome Mark of Excellence Award this year.”

Rayva accepted the TechHome Mark of Excellence Award at CES 2019’s TechHome Mark of Excellence Awards reception. As a winner of Video Product of the Year, Rayva Origami turnkey home theater will be featured in the March 2019 edition of CE Pro magazine and cepro.com, as well as the official CTA website, CTA.tech.

About Rayva
Rayva is the world’s first provider of complete, turnkey, engineered, home theaters of exceptional quality and performance.  Limited edition designs by world-renowned artists curated by Theo Kalomirakis are unique to Rayva.  These designs, engineering, and acoustics make Rayva home theaters easy for integrators and home technology professionals to sell and install. Rayva’s fully personalized solutions remove the barriers of complexity and the unknown to create an exceptional experience that brings families closer together through the magic of movies, sports, concerts, and video games.  Learn more at www.rayva.com and follow @RayvaTheaters or @RayvaHomeTheaters on Instagram, Twitter, Facebook, and LinkedIn to stay up to date on the Company and its offering.

Rayva Receives Overwhelming Support for New Offering and Bring Your Own Gear (BYOG) Approach to Theater Design, Specification

Integrators appreciate the ability to specify equipment they know and trust to deliver turnkey Rayva theaters while Interior Designers applaud Rayva’s unique approach to home entertainment rooms

NEW YORK, NY (November 1, 2018) —By way of compelling demonstrations and one-on-one time with the Rayva team, AV integrators and interior designers are seeing firsthand how Rayva—a supplier of engineered and fully personalizable turnkey home entertainment solutions—makes home theater simple with its new offering and simplified approach to the category.

Rayva Turnkey Theaters — An entirely new approach to home entertainment
One of the more notable aspects of Rayva’s new offering is that the company now allows dealers to specify the gear used in a Rayva theater to be from brands they know and trust. These products are then paired with Rayva’s custom curated interior designs, acoustical packages, and engineering documentation to complete the package. Dealers determine the installation price and execute the project. Rayva’s team is available throughout the process to help dealers sell and support Rayva solutions.

‘BYOG’ makes it easy for integrators to offer, install, and support Rayva Theaters
Dealers now have the freedom to select the products they know and trust to integrate into a Rayva system, so long as they are within the performance requirements of the selected Rayva package. Rayva affectionately calls this their ‘Bring Your Own Gear’ (BYOG) approach, which gives dealers the flexibility they need to deliver expected performance, maintain valuable relationships with suppliers while making it simple to deliver a premium experience to their customers.

“Rayva’s concept is so simple,” says Steve Stary of Brilliant AV. The model they’ve created and the addition of BYOG makes it easy for integrators like Brilliant AV to get back into the home theater category but in such a way as to present a product to our customers and not a convoluted, time-consuming, and expensive project. It’s a straightforward approach that just simply works. To be honest, our firm just wasn’t selling home theaters until Rayva came along.”

Combining technology, art, and design
Rayva combines state-of-the-art technology with Executive Director Theo Kalomirakis’ curated line of proprietary interiors, acoustic specifications, and engineering and design accessories. With 12 designs now available and more being developed, dealers can easily provide clients with performance packages that meet their needs and interiors that meet their style.

An enlightening addition to the Rayva offering, the new Light Edge interior features modular acoustical panels with inlaid LED lighting that can be changed to suit the mood or decor and which eliminates light scatter l around the room. Rayva dealers have the unique ability to capitalize on this, especially given lighting has become a leading trend in both the AV and design industries. Light Edge joins the complete lineup of Rayva theaters like Shapes, Movement, Origami, Pulse, Soundscapes, and more, all available as out-of-the-box solutions that are ready to rock in any residence.

“Family movie night is big in our world,” says Toni Sabatino of New York-based interior design firm, Toni Sabatino Style. “As Rayva demonstrates, now, a home theater can be hidden in plain sight, integrated into your family room, or anywhere you want to show off all your cool AV gear.”

Equally impressive are Rayva’s acoustical treatments, which are both modular and truly plug-and-play. Integrators simply order their Rayva theater using the company’s new online Configurator tool, which makes it easy to select and specify any of the available designs that easily meet a range of needs and budget. An intuitive step-by-step process that takes all of 3 minutes to navigate, the Rayva Configurator utilizes CEDIA industry standards for acoustics and optimal viewing criteria to optimize seating and establish the appropriate screen size for the chosen space. Once approved by the client, dealers simply order their Rayva theater and prepare the space, sourcing gear they want to order directly from their vendors. The different aspects of the theater Rayva supplies for each project are delivered in kits to the job site where installed with out-of-the-box ease, offering a fast, easy solution that is both repeatable and profitable.

Reinforcing the value of relationships and partnerships Rayva is working closely with Origin Acoustics, Barco Residential, Stewart Filmscreen, Josh.ai, Kaleidescape, Fortress Seating, Audio Control, and other fine brands to deliver a truly memorable entertainment experience.

“Together, Rayva and its AV partners make home theater far more simple and fun for dealers to sell and support,” concludes Stary.

About Rayva
Rayva is the world’s first provider of complete, turnkey, engineered, home theaters of exceptional quality and performance. Limited edition designs by world-renowned artists curated by Theo Kalomirakis are unique to Rayva home theaters. These designs, engineering, and acoustics make Rayva home theaters easy for integrators and home technology professionals to sell and install. Rayva’s customizable home theater solutions remove the barriers of complexity and the unknown to create an exceptional experience that brings families closer together through the magic of movies, sports, concerts, and video games. Learn more at www.rayva.com and follow @RayvaTheaters, @RayvaHomeTheater or @RayvaHomeTheaters on Twitter, Facebook, Instagram, and LinkedIn to stay up to date on the Company and its offering.

Rayva at CEDIA Expo 2018: Dealers Can Now Select the Gear They Want to Pair with Rayva’s Curated Interiors & Packages, Making it Simple to Sell Home Entertainment

At CEDIA Expo 2018, Rayva’s shows new Complete Solutions lineup that offers more flexibility; online Configurator makes specifying theaters simple; new interior options like ‘The Light Edge’ provide more design choice.

New York, NY (August 2018)—During CEDIA Expo 2018, Ravya, supplier of engineered and fully customizable turnkey home entertainment solutions, will show AV integrators how to make home theater simple with its new Rayva Complete Solutions lineup featuring gear selected by dealers paired with custom curated interior designs like ‘The Light Edge’ by Dimitri Theodorou. Rayva’s new lineup and unique go-to-market strategy give dealers more choice, flexibility, and profit potential in the home entertainment and home theater categories than ever before.

Leading Brands Partner for CEDIA Expo 2018 Demos and Joint Press Conference
Reimagining the way home theaters are specified and sold, Rayva’s demo will feature an introduction to the Rayva model and products from leading manufacturers Origin Acoustics, Barco Residential, Stewart Filmscreen, Josh.ai, Kaleidescape, Fortress Seating, and Audio Control. This demo will present what’s possible with Rayva and intended to promote home entertainment value, simplicity, and profitability. Together, Rayva and its AV partners Make Home Entertainment simple.  

Origin Acoustics and Josh.ai will join Rayva for a joint press conference for registered media attendees on Friday, September 7th at 11:00 a.m in SR-6 to showcase Rayva’s offering, demonstrate Josh.ai’s new, state-of-the-art voice control, and listen to Origin’s Marquee precision loudspeaker technology designed for modern applications. Together, these three brands will demonstrate Why Rayva’s New Approach to Home Entertainment Simply Works.

A Simple Approach to Modern Home Entertainment
Rayva combines state-of-the-art technology with Theo Kalomirakis’ curated line of proprietary interiors, acoustic specifications, and engineering and design accessories. These complete solutions make it easy and highly profitable for AV integrators to sell home entertainment and reward the consumer with outstanding entertainment value.

Dealers Choose the Gear That Goes Into Their Rayva Home Entertainment Package
With Rayva, dealers now have the freedom to select the products they know and trust to integrate into a Rayva system, so long as they are within the performance requirements of the selected Rayva package. This gives dealers the flexibility they need to maintain the valuable relationships they have with their vendors and customers while making it simple to deliver different levels of performance to their customers. With several new designs available and more on the way, dealers can easily provide clients with equipment packages that meet their needs and interiors that meet their style. 

Online Configurator and Engineered Solutions Make it Easy
Rayva will also demonstrate its new Configurator (shown above), an online tool that makes it incredibly easy to select and specify the Rayva home entertainment solutions to meet a range of needs and budget. The process starts with the selection of a room template that is closest to the client’s allocated space. An intuitive step-by-step process, the Configurator uses industry standards for acoustics and optimal viewing criteria that maximize the number of seats and screen size for the chosen space and includes 12 new and proprietary interior designs.

Rayva_Light_Edge

New ‘Light Edge’ Theater Design Premieres at CEDIA
To enrich its library of home theater and media room designs, Rayva continues its search for fresh design concepts in the AV industry and beyond. Recently, Rayva Executive Director Theo Kalomirakis worked with artist Dimitri Theodorou to create a new interior design, The Light Edge. Based on abstract shapes, Light Edge uses beams of light from multiple sources to generate dynamic shapes on the walls of a room. An impressive addition to the Rayva lineup, The Light Edge is a beautiful illustration of Dimitri Theodorou’s talent.

See what’s Possible in Home Entertainment with Rayva During CEDIA Expo 2018
Rayva invites CEDIA Expo 2018 attendees to visit Sound Room 6 (SR-6) on the show floor to learn about its new lineup and offering, try its new Configurator in person, and see how Rayva makes it easier, more approachable and profitable to sell home entertainment solutions.

About Rayva
Rayva is the AV industry’s first exclusive provider of turnkey, engineered home entertainment solutions. Supplying system specifications, designs, and engineering documents as well as acoustics and aesthetic enhancements, Rayva makes it simple for integrators and home technology professionals to sell and install immersive entertainment solutions. Rayva removes the barriers of complexity and the unknown, helping to create an exceptional technology experience that brings families closer together through the magic of movies and music. Learn more at www.rayva.com and follow @RayvaTheaters on Twitter, Facebook, and LinkedIn to stay up to date on the company and its offering.