KMB Blog
To get the best ROI out of your show investment, you need a plan for every event. This year’s CEDIA Expo will be the re-entry into the physical tradeshow world for many in our...
Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near horizon. We’ve been begrudgingly living with Covid for more...
Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I sound like a broken record yet? Maybe, but this is important....
Savant's smart living showcase, referred to as Vegas Modern 001, was brought to life in partnership with Las Vegas-based design-led firm, Blue Heron, and technology integrator...
How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a simple fact. Only sometimes they don’t age like a fine wine...
Tech talk: Sony's 2022 residential TV lineup is bigger, brighter, and more affordable than ever and the new projectors offer amazing image quality. We talk about Mini LED, OLED,...
Tech talk: Sony's 2022 Pro AV lineup offers a broader range of products and truly innovative solutions, filling much-needed gaps in ways only Sony can deliver. Get the details...
Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be insulated. Some of us are nestled all warm and snug in our...
The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast. The National Kitchen + Bath Association (NKBA) and...
There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got a winning combination consumers are eager to buy. Global...
Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely of meetings, strategy planning sessions, panels, podcasts,...
Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms. Some home technology integrators...
Seizing the moment and getting into the flow foments greatness. Getty Images Have you experienced or heard of “the flow”? Psychologist Mihály Csíkszentmihályi describes flow as a...
Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something I’m known for saying or advising and now, during this time...
It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been there. You get an offer to place an ad or participate in an event...
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand? Influencer marketing may not be the...
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look...
Getting outside has never been more popular after a year of home confinement. Residents have turned to their backyards or patios into a place for both productivity and solace....
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now! Getty Images We love cookies, and if we had to choose...
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers. When it comes to digital marketing, one...
Marketing locally should be part of your strategy. How does your brand measure up in your area? For integrators, marketing locally is not just smart, it’s imperative. Getting...
For many families working and schooling from home, 2020 wasn’t the ideal time to redo a space as essential as the kitchen or bathroom, noted Todd Tomalak, principal at JBREC, in...
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical. Illustration: Imagezoo/Getty Images As the pandemic piledrove...

