KMB Blog

Tradeshow Prep and Planning Tips

Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near horizon. We’ve been begrudgingly living with Covid for more...

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Are You All In to Win?

Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I sound like a broken record yet? Maybe, but this is important....

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How Relevant Is Your Brand?

How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a simple fact. Only sometimes they don’t age like a fine wine...

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Sony’s New Pro AV Lineup (2022)

Tech talk: Sony's 2022 Pro AV lineup offers a broader range of products and truly innovative solutions, filling much-needed gaps in ways only Sony can deliver. Get the details...

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Jump Out of the Nest and Soar

Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be insulated. Some of us are nestled all warm and snug in our...

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On the Value of Human Interaction

Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely of meetings, strategy planning sessions, panels, podcasts,...

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Go With “The Flow”

Seizing the moment and getting into the flow foments greatness. Getty Images Have you experienced or heard of “the flow”? Psychologist Mihály Csíkszentmihályi describes flow as a...

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Top Ten Marketing Mishaps to Avoid

Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something I’m known for saying or advising and now, during this time...

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Budgeting for Growth

It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been there. You get an offer to place an ad or participate in an event...

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Influencer Marketing: Is It time?

It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand? Influencer marketing may not be the...

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You Say Pot-ay-to, I Say Pot-ah-to

Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look...

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