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Nice Expands Western U.S. Representation with Thomasson Marketing Group
New partnership strengthens dealer support and drives growth for 2GIG solutions across key regional markets.
CARLSBAD, Calif., June 1, 2026 — Nice, a leading provider of Smart Home and Business Solutions, has announced a new partnership with Thomasson Marketing Group, Inc. (TMG), further strengthening Nice North America’s regional representation and support for 2GIG solutions across the Pacific Western United States. Working closely with Nice’s Regional Sales Managers (RSMs), TMG will provide local dealers and distribution partners with an additional layer of field support, resources, and expertise.
This strategic partnership reinforces Nice North America’s ongoing commitment to expanding localized sales expertise, dealer engagement, and market development within the security and smart home channel.
“Regional representation plays a critical role in how we support our partners and drive growth in key markets,” says Donnie McVicker, Chief Sales Officer, Nice North America. “Thomasson Marketing Group brings strong relationships, deep industry knowledge, and a proven ability to execute at the local level. Their focus on dealer engagement and sell-through initiatives will help expand the reach of our 2GIG portfolio and support our partners’ success across this important region.”
With this partnership, Thomasson Marketing Group will represent 2GIG solutions across Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington, and Wyoming. Led by President Jordan R. Thomasson, TMG has built a strong reputation for delivering strategic sales representation and channel development within the security and low voltage electronics industries. Through this relationship, Nice North America continues to invest in its regional representation strategy, ensuring dealers and distributors have access to the resources, expertise, and support needed to succeed in an increasingly competitive market.
“We’re excited to partner with Nice North America and represent the 2GIG portfolio across such a dynamic region,” says Thomasson. “2GIG continues to be a trusted name in the security and smart home space, and we look forward to helping dealers grow their businesses through strong local support and market development.”
For more information about Nice North America products and dealer programs, visit www.niceforyou.com.
About Nice
Founded in the early 1990s, Nice is a global leader in Smart Living Solutions, offering a complete range of integrated solutions for gate automation, garage doors, solar shading systems, parking systems, wireless alarm systems and home security, for residential, commercial and industrial applications; smart and connected systems for residential and commercial applications, for the security, access control, AI (Artificial Intelligence), comfort & wellness, control and power/AV sectors. Nice has embarked on a strategic path of expansion and extension of its portfolio of connected solutions and platforms to offer a wide choice of customizable solutions and ease of use for the end user. This is complemented by strengthening and expanding in markets with high growth potential, as well as a renewed branding activity to compete in new market segments. Today Nice can rely on an organization of over 2,000 people on 5 continents, boasting a wealth of different skills and cultures, as well as 14 R&D centers and 13 production plants serving its partners and customers in over 100 countries worldwide.
About Nice North America
Nice North America, LLC, a subsidiary of Nice, is one of the largest manufacturers of smart residential, commercial, and industrial solutions in the world, providing integrated smart living experiences. They offer seamless and easy-to-install technology for smart home control, security & automation, perimeter access and protection, including hostile vehicle mitigation, sunshade solutions, power management, and entertainment. Based in Carlsbad, CA, at the heart of Southern California’s innovation corridor, the company drives innovation through a network of advanced R&D and manufacturing centers across the region, with major operations in Kent, Olive Branch, and Montreal, Canada. Supporting professional integrators, dealers, and distribution partners, the company offers award-winning programs, hands-on technical support, field training, and CEU-certified education initiatives designed to help accelerate business growth. Nice North America lives out their mission of creating environments where individuals truly feel unbounded, safe, and free through smart solutions – an impact exemplified by its support of the Gary Sinise Foundation R.I.S.E. program for wounded veterans – and strives toward building a brighter and more sustainable future.
About Thomasson Marketing Group, Inc.
Specializing in Sales & Marketing Services to the Electronic Security, Systems Integration & Low Voltage Electronics Industries, TMG is a sales & marketing firm providing manufacturers representation and consulting services to manufacturers while delivering innovative quality products in the Pacific Western States. www.TMGRepGroup.com
Nice North America Media Contacts
Nice North America Agency Contact: Katye McGregor Bennett of KMB Communications at (406) 446-1283 or katye@kmbcomm.com.
Nice North America Corporate Contact: Anggie O’Farrell, Marketing Communications Specialist, (619) 761-0623, anggie.ofarrell@niceforyou.com.
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