Screen Innovations’ Fabric Wizard narrows down fabric choices quickly and efficiently based on installation objectives and cosmetic preferences, making it easy to make the right choice, fast.

AUSTIN, TX (July 8, 2021) — Screen Innovations (SI), a premier manufacturer of design-forward motorized and manual window covering products and accessories for shading, temperature control, privacy, and insect screening, continues to demonstrate its commitment to helping integrators prosper in the burgeoning motorized window shade business by launching an online shade selection and specification tool. Guiding integrators, designers, homeowners, and end-users through the fabric selection process, SI’s new Fabric Wizard provides one convenient place to learn about and quickly and easily determine the best shading fabric for any indoor and outdoor application.

More than 850 indoor and outdoor fabrics and insect screens from leading designer shade suppliers, such as Phifer, Mermet, Serge Ferrari, Wilson, and more, have been thoughtfully categorized according to the installation location, function, color, and other parameters, significantly streamlining what could otherwise be an overwhelming and complex exercise. SI’s Fabric Wizard starts by asking website visitors to identify the purpose of the shade, be it for UV protection, privacy, heat reduction, glare control, or insect prevention. Based on those answers, as well as color preferences, Fabric Wizard cultivates a manageable list of the most appropriate fabric choices. Integrators can present these options to their customers, confident that whichever material is selected will look and perform optimally for the intended application.

“We recognize that fabric selection is unfamiliar territory for many when designing shading solutions,” says SI CEO Ryan Gustafson. “Fabric Wizard helps integrators get up to speed quickly on the important aspects of fabric selection and leads them through the specification process while providing them with an interactive tool that helps their clients visualize how fabric composition and color influences its ability to block UV rays, control the indoor climate, enable a view of the outdoors, or keep bugs out.”

For customers who also want physical samples of products recommended by Fabric Wizard, SI will send up to three swatches free through SI dealers “We always suggest people place the fabric swatches on their intended windows and live with them for a while before making a final decision,” says Jason Russell, SI VP of Residential Sales. Integrators can also pull fabric swatches from the SI’s Nano demo kit, which contains 300-or-so of the company’s most popular fabric offerings.

The Fabric Wizard complements SI’s popular Flow online shade configuration and ordering software.  After using Fabric Wizard integrators can plug the fabric choice into the Flow configuration tool, adding dimensions, motorization type, and other specs to build a complete turnkey shading solution, along with estimated pricing. “As always, SI’s Design Service team is available to assist integrators and designers at any time and to handle custom shading requests,” Russell continues.

The Fabric Wizard was designed by SI to be much more than a specification tool, however. It includes a wealth of useful information that explains through text and visuals common performance differences, advantages and disadvantages of certain fabric colors, and composition features essential for light filtering, UV protection, heat control, and more. “Our goal is to help integrators, designers, and end-users understand how shades differ in their composition and functionality and why those facets are important to consider when choosing shading products for the home,” Russell says. By understanding these principles, they can confidently design the best shading solution for any indoor or outdoor home environment.”

To learn more about SI and its portfolio of shading fabrics, go to The company’s entire line of shading and projection screen solutions can be found at

About Screen Innovations

Innovative shades & projection screens, making life beautiful, convenient & fun

Dedicated to developing the most innovative and design-forward projection screens, window covering, and outdoor shading and screen solutions for home and corporate environments, Screen Innovations engineers and hand-builds every product it sells in its 75,000-square-foot factory in Austin, Texas. Always putting the customer first, SI listens, learns, and delivers a wide variety of design-forward products, services, and online tools. Committed to doing its part to limit the company’s impact on the environment, SI follows LEAN manufacturing principles and monitors production processes closely to minimize waste wherever possible. For more information about SI please visit and follow the company on social media platforms Facebook @screen innovations, Twitter @SIScreens, Instagram @siscreens, and LinkedIn @screen-innovations.