by KMB Communications | Sep 6, 2016 | Torus Power
For Immediate Release
Link to Images
Torus Power Electrifies at CEDIA 2016
Torus Power Showcases the Unrivaled Benefits of Isolation Transformer-Based Power Components During CEDIA 2016 in Booth #1305
Dallas, TX — (CEDIA, booth #1305)—September 6, 2016 – Torus Power, maker of uncompromising, clean, isolation transformer-based power components, will have a powerful presence at CEDIA 2016 as they showcase their TOT Series, AVR and AVR2 series, Wall Mount, and RM Series of audiophile quality, professional-grade isolation transformers.
Torus Power’s toroidal isolation transformers are used in high-performance residential, commercial, and professional applications and are proven to significantly improve the quality and performance of electronic systems installations large and small. Providing a proprietary and highly compelling offering with a collective feature set available only in the Torus Power lineup, Integrators touring CEDIA should take time to view the Torus Power products on display in booth #1305.
The benefits of using isolation transformers are both tangible and significant.
Components connected to Torus Power isolation transformers are protected from damaging electrical events and are fed a consistent supply of isolated, clean, and robust power, which enables optimal performance. Completely customizable, Torus Power products are available worldwide, with International models made for use in Continental Europe, UK, Asia, and Australia in addition to the continental United States. The lineup meets both IEC and Neutrik standards, and shelf, rack and wall mount configurations are available throughout the line for added versatility. Most models can be custom specified to perfectly suit nearly any application.
Torus Power Takes Center Stage at CEDIA
Utilizing Plitron’s toroidal isolation transformers to provide high instantaneous power and protect connected equipment from electrical fluctuations and surges, Torus Power’s components are designed for all locations such as professional studios, critical listening environments, home theatres, and other high performance applications. Many of their power series boast isolation from the main electrical grid, Series Mode surge suppression, and features enhanced Ethernet (IP) control and monitoring functionality in addition to automatic voltage regulation and remote reboots, automated scheduling options, and individually addressable outlet zones (up to 5 individual zones in 15 Amp and 20 Amp models, and up to 8 individual zones in 60 and 100 Amp models). Wall mounted versions allow for greater flexibility in projects with dedicated wiring.
Torus Power is a Crestron Integrated Partner and a member of Savant’s Partner in Excellence Program, which enables seamless integration across platforms. Ihiji has also brought the Torus Power family of isolation transformers to its Invision remote network management software, giving integrators and installers much more control to power cycle (remote reboot) and control settings on Torus Power products.
To experience the Torus Power difference firsthand or learn more, visit the Torus Power team in booth #1305, during CEDIA 2016. For more information about Torus Power, visit www.toruspower.com and follow Torus Power on Twitter @TorusPower and Facebook.
For media tours, contact Katye (McGregor) Bennett of KMB Communications, Inc. by email kayte@kmbcomm.com, phone (425) 328-8640 (mobile), or direct message @KMB_Comm.
About Torus Power
Toroidal isolation power transformers by Torus Power are the world’s finest clean power source for audio, video, and control systems. Dramatically increasing performance levels of connected AV components from video displays to amplifiers and powered speakers, Torus Power products utilize Plitron Manufacturing’s patented NBT technologies and medical-grade toroidal isolation transformers to eliminate virtually all power-line noise artifacts and protect equipment from potentially damaging AC power line events, while increasing system reliability and extending product life. Torus Power products deliver higher levels of instantaneous current which ensures that dynamic components and high performance systems are never compromised, nor starved for power.
Built to rigorous specifications under Plitron Manufacturing’s ISO 9001 quality control system in Toronto, Canada, Torus Power’s toroidal transformers—the heart of the Torus Power product line—utilize similar technologies as those found in leading AV amplifiers as well as in industrial, medical, broadcast, telecommunications, IT, power conditioning, and energy management applications. For additional information visit www.toruspower.com and follow Torus Power on Twitter and Facebook.
Media Contact
Katye (McGregor) Bennett
KMB Communications, Inc.
(406) 446-1283
kayte@kmbcomm.com
@KMB_Comm
www.kmbcomm.com
All products, product names, trademarks, and registrations are the property of their respective owners, all rights reserved. # # #
by KMB Communications | Mar 12, 2016 | Torus Power
A buzz-generating story has hit the trade press and has gotten a lot of attention: Our client, Torus Power, has become an independent business entity, spinning-off from parent company Plitron Manufacturing. The “transition is the direct result of the company’s planned, progressive growth over recent years,” as stated in the press release we put out recently.
“Key employees have been retained and are committed to helping Torus Power reach new heights. Founder Howard Gladstone will stay on as Chairman and CEO. Kevin Main has been promoted to President and COO, and Ross Whitney will become Torus Power Technical Sales Specialist and Customer Service Manager,” the release continues.
As Torus Power’s PR firm, KMB Communications is extremely proud to share this news, and to also point out that it comes at a time when the company is posting record sales.
What made this strategic move possible? Let’s take a look back – and forward – to explore threshold moments that contributed to Torus Power’s growth, from a powerful CEDIA event anchored by a live performance by Bass Virtuoso Dean Peer and percussionist Bret Mann, forward into 2016 and beyond. It’s really no surprise that Torus Power is leaving the Plitron nest (so to speak) to soar on its own.
(Spoiler alert: While the toroidal isolation power transformer supplier remains dedicated to the high-end home theater market, the company has expanded—with great success— into other markets via support from the company’s dealers, partners, and peers.)
Spring 2015: Expanded Outreach and Channel Partner Growth
Torus Power revamped its website (www.toruspower.com) with an emphasis on video and technical depth to better illustrate how the company’s products work and to showcase the benefits of toroidal isolation power transformers.
In conjunction with the site launch, KMB was contracted to ramp-up Torus Power’s social media presence and outreach efforts, updating the company’s Facebook page and launching a Twitter account to better engage with the AV community, the media, and the home theater and two-channel audio markets. This project was, and is, managed by Dawn Allcot of Allcot Media, Inc., a trusted KMB partner since March 2015.
Torus Power signed Karma AV as its UK distributor, expanding international availability for the professional, residential, and audiophile markets. “Torus Power’s product range provided by far the best power and performance results we have achieved to date, more so than other brands we have tried over the years,” said Ian Severs, of Karma AV.
Fall 2015: New Products, Awards, Rep Firms
Building on the success of the TOT Max and TOT Mini series isolation transformers, Torus Power launched the TOT AVR, which provides that same small chassis but adds automatic voltage regulation, at a fraction of the price previously offered. The unit made waves due to its smaller footprint, lighter weight, and lower cost than the AVR series. The product went to win a CE Pro BEST Award in the power products category.
Returning from CEDIA, Torus Power signed several new independent residential U.S. sales reps, including L.P. Hench Company, The Performance Group, Inc., and Navigant Marketing. As an interesting aside that further showcases the small, highly interconnected world we live in, KMB’s Chief Strategist Katye (McGregor) Bennett worked with Mike Hench of L.P. Hench when Katye was Executive Director of the EDGE Distributors Group and is happy to reconnect with him as KMB works to support Torus Power dealers and distributors.
Respected AV writer Bob Archer reviewed the Torus Power AVR 20 and TOT Max power transformers in a CE Pro column and even recorded an A-B sound test that, for the first time ever, showcases to anyone in the world the difference clean power makes. CE Pro Europe picked up the review, further educating the EMEA audience on Torus Power’s differentiated offering.
Winter 2015 / 2016: The Buzz Continues
To cap off a phenomenal year:
– Bob Archer named the TOT AVR as a CE Pro “Top Pick” product of 2015. www.cepro.com/article/editors_picks_bob_archers_products_of_2015
– Torus Power showcased award-winning dealer Multimedia Resource Group, whose Home Building Industry (HOBI) Award-winning Greenwich, CT, home theater installation prominently features a Torus Power WM 45 BAL AVR TVSS isolation power transformer. This installation will be entered into both the CEDIA and Electronic House Home of the Year Awards.
Torus Power’s success in the residential custom integration and professional AV markets is well-aligned for further expansion in 2016, as, together with KMB Communications, the manufacturer continues to focus on educating their audience about the undeniable benefits of integrating isolation transformers into AV systems where audio and/or video quality is important.
Recording Studio Success Stories
Expect to see more articles and information about Torus Power products at work in professional and home recording studio environments. After all, studio designer Arthur Kelm has been touting the benefits of Torus Power products in studios for years – we’re all excited that word has spread. Throughout March we’ll be featuring an awesome story about Pro Audio LA, who is both demonstrating and specifying Torus Power products with great success.
Stay tuned. We’ll have additional case studies, photos, videos, and more in the coming months.
Reach Out and Catch Up
As always, KMB Communications and Torus Power are happy to share our knowledge on toroidal isolation benefits and solutions. Catch up with the company on Vimeo , Youtube, Twitter, and Facebook now!
by KMB Communications | Mar 4, 2016 | Multimedia Resource Group
How content marketing can help elevate and amplify a company’s message
KMB Communications is proud to announce that we are now the public relations and strategic communications firm of choice for Chappaqua, NY-based custom integrator, Multimedia Resource Group.
While we have typically focused our sights on manufacturer partnerships, based on KMB Communications’ expertise and industry connections in the custom integration trades it makes sense to expand our efforts to serve integrators in a B-to-C (or B-to-B for commercial integrators) capacity, assisting with trade and mainstream publicity, content marketing, and other strategic communications efforts.
The Story of … A Story
Our relationship with Multimedia Resource Group is a pretty cool story that emphasizes the power of relationships, cross-promotion, and creative collaboration between manufacturers and their dealers.
It started when David Kepke of M
ultimedia Resource Group mentioned a recent installation his team had completed utilizing a Torus Power product to Kevin Main during CEDIA. Kevin mentioned the installation to our chief strategist, Katye (McGregor) Bennett, and within 60 days KMB was able to get the story published in Electronic House magazine. The eye-catching project won a Home Builders International (HOBI) award and utilized a Torus Power RM-20 isolation transformer as a source of clean power for the Atmos 3D Surround Sound system and other key audio video, lighting and control products.
The integrator, noticing KMB’s social media promotion of his project and the award, approached us to help him elevate and amplify his outreach efforts – which had become more than just a source of “bragging rights” for the integrator, and were driving traffic to his website and generating leads.
Since then, the Greenwich home theater project has been the source of blog posts, social media collateral, additional industry contest entries and more…
Shh… here’s the secret marketing strategists don’t want you to know…
There’s always another angle to any story.
Every audio visual installation project is made up of many stories waiting to be revealed. You’ve heard the phrase “two sides to every story.” Spoiler alert: There are way more than just two sides!
50 Writers, 50 Stories
If you give 50 different AV journalists, podcasters or publicists the same hypothetical photos, scope of work, and equipment list, you will get 50 different stories. Each will focus on different aspects, different unique selling propositions, even different equipment. Every person sees a different “wow factor,” and each project has multiple focal points depending on the writer’s background, interests, and knowledge.
And then (here’s where it gets really cool) the reader brings their own background, interests, and knowledge to the story to create their own perceptions. They might tweet out this hypothetical story focusing on an aspect the writer or integrator brushed over. It’s a different story to every reader. (We say hypothetical because clearly, while the Multimedia Resource Group project got a lot of publicity… it wasn’t quite 50 stories!)
Consistent Messaging
As publicists here at KMB Communications, it’s our job to write any piece in such a way that whatever the reader takes away from the story is in line with our clients’ messaging – that they are reading the story you – our client — want them to see. It’s our job to minimize that discrepancy between the readers’ perceptions and the actual words and photos on the page.
That’s just one reason content marketing shouldn’t be left to just anyone. Content marketing – that is, using written, photographic or video content to elevate and amplify your brand’s story – should be one part of a comprehensive marketing strategy that builds visibility for your brand with consistent messaging.
Journalism and Content Marketing
Content marketing won’t replace traditional journalism because it is the journalist’s unique perspective that adds a different flavor to the piece, amplifies the story’s visibility and gives it even greater legitimacy. It’s one thing for the integrator or their PR firm to say a story is cool. It’s another when an individual journalist validates that by devoting bandwidth – real and figurative — to the project.
However, as much as a PR firm will do its best to ensure consistent messaging we, nor are clients, are in complete control over trade publications and websites.
Content marketing, o
n the other hand, puts the client and the strategist in complete control. That’s the attraction. Control your story and deliver your message with pinpoint accuracy… over and over again.
Happy Together
A good strategic communications plan should include a blend of traditional PR outreach, content marketing, and social media – all based on a long-term plan that includes Key Performance Indicators (KPIs) and ways to measure success.
For integrators and other end-user-facing clients KPI’s are relatively easy – are prospects asking for bids? On the manufacturing side, because so many variables are at play, it’s more difficult to measure success. KMB Communications has developed the right processes to measure and report success to clients on either side of that fence.
Are you ready to take your strategic communications to the next level? We bet there are at least 50 ways we can help.
Why not get started by reaching out now?
by KMB Communications | Feb 23, 2016 | Torus Power
FOR IMMEDIATE RELEASE
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Torus Power to Become Independent Business Entity
With an expanded focus on its global offering, Torus Power rebrands company, changes trade name, and promotes key personnel
Toronto, ON, Canada —February 23, 2016 — Torus Power, maker of uncompromising, clean, isolation transformer-based power components announced that it has incorporated as a standalone business and is now operating as an autonomous entity, independent from parent company Plitron Manufacturing, Inc.
For Torus Power, this transition is the direct result of the company’s planned, progressive growth that has evolved over recent years. Building upon new product introductions to meet lower price points and satisfy the needs of a more diverse audience, Torus posted record sales numbers in January 2016, and is on its way to its strongest quarter ever. The company is poised for continued expansion.
Key employees have been retained and are committed to helping Torus Power reach new heights. Founder Howard Gladstone will stay on as Chairman and CEO. Kevin Main has been promoted to President and COO, and Ross Whitney will become Torus Power Technical Sales Specialist and Customer Service Manager. Other positions will be created and filled as needed to support Torus Power’s next phase of growth.
“By taking a dedicated and diligent approach these last few years, Torus Power has become an established and well recognized brand name in the industry. To take things to the next level, it is important for us to execute these significant steps and create our own best-in-class culture for Torus Power Inc.,” says Main. “We will continue to have a deep, ongoing relationship with Plitron Manufacturing Inc. and expect this to be a very positive change for all involved.”
To ensure a seamless transition, all existing Rep and Dealer agreements will be assumed by Torus Power Inc. and related efforts will continue to be managed by Main and Whitney. Torus Power products will still be built to uncompromising standards at Plitron’s Toronto factory, and customers and partners will continue to enjoy the same high level of customer service and access to Torus Power’s award-winning line of toroidal isolation transformers as they have previously.
To learn more about Torus Power’s award-winning lineup, visit www.toruspower.com and follow @TorusPower on Twitter and Facebook.
About Torus Power
Toroidal isolation transformers by Torus Power are the world’s finest clean power source for audio, video, and control systems. Dramatically increasing performance levels of connected AV components from video displays to amplifiers and powered speakers, Torus Power products utilize Plitron Manufacturing’s patented NBT technologies and medical-grade toroidal isolation transformers to eliminate virtually all power-line noise artifacts and protect equipment from potentially damaging AC power line events, while increasing system reliability and extending product life. Torus Power products deliver higher levels of instantaneous current which ensures that dynamic components and high performance systems are never compromised, nor starved for power.
Built to rigorous specifications under Plitron Manufacturing’s ISO 9001 quality control system in Toronto, Canada, Torus Power’s toroidal isolation transformers—the heart of the Torus Power product line—utilize similar technologies as those found in leading AV amplifiers as well as in industrial, medical, broadcast, telecommunications, IT, power conditioning, and energy management applications. For additional information visit www.toruspower.com and follow Torus Power on Twitter and Facebook.
Media Contact
Katye (McGregor) Bennett
KMB Communications, Inc.
(406) 446-1283
kayte@kmbcomm.com
@KMB_Comm
www.kmbcomm.com
All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved. # # #
by KMB Communications | Jan 24, 2016 | Trade Show news
Here at KMB Headquarters, we are counting the days to Integrated Systems Europe (ISE) – that is, in between pitching writers and editors, participating in podcasts, writing press releases and contest entries, and staying up-to-date on happenings in the social sphere. Okay, really, who has time to count days, or even glance up from our desks to look at a calendar? (Or eat…)
Point is, we’re ready for ISE, and so are KMB’s clients, who have some great products, new developments, and amazing demos to introduce to the European market and, in some cases, the world.
ISE for the Uninitiated
In case you didn’t know, ISE, the world’s best-attended AV, system integration and communications exhibition takes place this February 9 – 12 at the Amsterdam RAI in Amsterdam, The Netherlands.
Unlike stateside trade shows, ISE combines the residential and commercial integration markets into one giant show. Since so many integrators also have their hands both markets, and there is definitely product cross-over, ISE, more than any other show, is a one-stop shop to get a birds-eye view and in-depth look at the trends and technology that affect the AV industry in 2016.
ISE Trends at a (Very Quick) Glance
We’re sure to see a big focus on Internet of Things technology, and the security concerns that come with it, as well as home automation standards, wireless technology, and how all these pieces fit together. In addition, we’ll see more practical applications of 4K, exciting developments in screen technology (from our client, Stewart Filmscreen, in particular), and the best in audio, a response to the resurgence in popularity of two-channel listening rooms and increasingly immersive private cinema environments. On the business side, integrators will be exploring new business models, ways to increase revenue through monthly service plans, and tools to streamline operations.
It’s impossible to cover it all in one post. Why not take a virtual tour with us through just some of the stands worth seeing at this year’s ISE?
D-Tools Previews Newest Release of Award-Winning Software
D-Tools Inc. really took off in 2015, with Randy Stearns as the newly-appointed CEO, and 12 prestigious awards recognizing System Integrator software as the industry leader. ISE attendees can view live demos of the award-winning SI 2015 software at stand 1-P58, and sneak preview the major new release available this spring, SI 2016. In addition, attendees can see SI software live in action at the Custom Home Europe stand, where Jones Designs principal Keith Jones showcases how the company uses D-Tools for their system design service, DesignFlow.
Ihiji Introduces Ihiji ServiceManager
Ihiji, the leading remote-managed services provider for the technology integration market, introduces its award-winning Software as a Service (SaaS), Ihiji ServiceManager
to the European market. Designed to help integrators make their businesses more productive and profitable, Ihiji ServiceManager and the company’s network monitoring and management platform, Ihiji Invision, provide professionals the tools they need to set up and maintain recurring revenue service plans. Habitech, along with Ihiji representatives, will showcase the solutions in the Control4 stand, #10-N114.
Torus Power Showcases Complete Line of Toroidal Isolation Transformers
Torus Power, a leading North American producer of toroidal isolation transformer-based power components, will showcase its full line of high-performance, audiophile-grade is
olation transformers. European integrators will get a look, for the first time, at the award-winning TOT AVR with Automatic Voltage Regulation in stand #5-R128.
Often paired with other high-end, high-performance components, including luxury loudspeakers, Torus Power will provide two AVR16CE toroidal isolation transformers to the James Loudspeaker stand, 7-Q190, and other stands to be announced.
Stewart Filmscreen “Refines Home Theatre” … And More
Showcasing a number o
f new introductions for both the commercial and residential markets, Stewart Filmscreen solutions will be all over ISE, in partner stands supporting top projectors and revealing new products in stand #1-F41. Among the company’s new offerings:
- A 4K+ woven acoustically transparent screen material
- An LED Enhancement System paired with Christie Velvet tiles
- Acoustically transparent screen solutions paired with 21-channel Dolby Atmos technology for complete audio visual immersion
Where Else Will You Find the KMB Team?
Of course, our clients come first and we’ll be on-site during build-out and supporting the above companies for the duration of the show. But we are also avid collaborators and partners of UK-based Wildwood PR, who we will support in their sponsorship of the press room. The KMB team (Katye McGregor and John Bennett) will be shooting videos and photos throughout the show while our social media team will be blistering their thumbs with trending news and images live from the show floor using hashtags #ISE2016 and #KMBatISE. Join us – whether live in Amsterdam or remotely on Twitter and Facebook.
