KMB Blog

Stop Selling Products!

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made its way around the sphere many, many times over the years, our industry is still...
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Trend Spotting: eSports, Gaming, and Multisport Theaters

Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of Monterey Bay – once called  “the greatest meeting of land and sea” in all the world. You are about to tee off on the 18th green at Pebble Beach with your...
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Shifting the Perspective From Price to Value

It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I actually started this month’s column with a completely different topic in mind. Yet, I kept coming back to a recent experience that I can’t help but share....
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Showroom Week: If You Build It, Will They Come?

Here are some tips on positioning your showroom to get more traction, traffic, and leads. It’s an undeniable fact that showrooms are back and they’re hotter than ever. Brands, integration firms, and interior designers are partnering in some cases, and rep firms are...
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