Home Technology Association Launches ‘Mind Share’ Series of Thought-Leading Webinars

Home Technology Association Launches ‘Mind Share’ Series of Thought-Leading Webinars

HTA delivers valuable sales, operations, product, and networking advice from the top minds in the custom home technology industry.

Santa Monica, CA (April 1, 2021) – The Home Technology Association (HTA), the first and only third-party certification for home technology installation companies, announced today its new ‘Mind Share’ series of webinars, designed to grow and hone the integrator’s skills with carefully chosen topics that maximize business opportunities and help ensure future success. 

The HTA had its first dealer webinar last August in lieu of the planned in-person dealer event that was canceled due to the pandemic. “The feedback we received from both our certified integrators and supporting brands was extremely positive, with many asking for the HTA to create more leadership webinars. This led to two more in the last quarter of 2020, and our March 3rd, 2021 webinar “Pay Yourself What You’re Worth” was another hit,” says Josh Christian, CEO of HTA. “We are excited to help our members prosper with the topics we will consider this year. These are all topics of interest to our members and reflect the HTA’s push for integrators to work more cohesively with the architect, builder, and interior design trades.” 

The Mind Share series will kick off on April 21, 2021, at 2:00 PM EST with a webinar titled “You Don’t Need Leads…You Need CLOSES, Dummy!” Moderated by Jason Knott of CE Pro, this session will turn the conversation about lead growth on its head and will be the first HTA-hosted webinar that is open to all integrators. 

The “You Don’t Need Leads…You Need CLOSES, Dummy!” webinar will explore the fact that many integrators are focused on getting more leads as a catalyst for growth when in reality they need to focus on their closing ratio. The discussion will include a panel of top sales closers that will share ways integrators can work smarter, not harder. HTA Certified panelists include: Ed Gilmore of Gilmore’s Sound Advice, NY; Mark Ontiveros of Audio Images, CA; Barry Schurr of Osbee Industries, NY; and Eric Thies of DSI Luxury Technology, CA. Learn more and register here.

Upcoming HTA Mind Share webinars will explore topics such as: 

  • April 21: “You Don’t Need Leads…You Need CLOSES Dummy!” 
  • May 19: “D-Cinema: The Ultimate Frontier for High-Performance Cinema”
  • June 23: “Cracking the Code on How to Sell Lighting Fixtures”
  • July 21: “Tips & Tricks to Make Architects Your Best Friend”
  • August 18: “Tips & Tricks to Make Interior Designers Your Best Friend”
  • September 15: “Tips & Tricks to Make Builders Your Best Friend”
  • October 27: “How Do You Stack Up?”

HTA’s Mind Share webinar series is open to HTA Certified dealers and supporting brand members only. To become an HTA Certified dealer, apply at: htacertified.org/apply.

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous, 60-point HTA certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation. These stringent criteria were developed by industry veterans and HTA’s Board of Advisors, including top executives from Lutron, Crestron, Control4, Savant, and others. Additionally, HTA’s Supporting Brands program enables expanded outreach to architects, designers, builders, and related trade associations from leading manufacturers and service providers who support HTA’s mission of delivering exemplary technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

 

Home Technology Association’s Virtual ‘Sales Dominance Summit 2020’ Delivers High-Level Sales Empowerment and Education for the Home Technology Professional

Two-day virtual summit, available to HTA Certified members and HTA applicants, delivers education from top industry sellers, designed to help home technology professionals crush sales. 

Santa Monica, CA (August 12, 2020) – The Home Technology Association (HTA), the first and only third-party certification for home technology installation companies, will be conducting its ‘Sales Dominance Summit 2020’ two-day virtual event on August 26 & 27. Some of the most successful sales leaders in the industry will deliver intensive sales panel sessions. 

The Summit is open to all HTA Certified members and those firms who have completed their HTA Certification application as of August 24, 2020.

“We could focus on any number of things to help our HTA Certified members better their businesses, but right now, selling is the most crucial factor for most home technology firms,” says Josh Christian, CEO of HTA. “Moderated by Eric Thies from DSI, these sessions will be both fun and extremely useful, empowering home tech pros with new sales techniques and strategies.” 

HTA’s Sales Dominance Summit 2020 Sessions include: 

August 26, 11:00-12:00 PST

CI Sales Master Class I: “Coffee Is for Closers – The Sales Beasts of the HTA”

Learn from these HTA sales masters how to sell performance and not sell from your wallet. How do these pros sell millions and millions a year? We will find out in this fast-paced one-hour session (open for Q&A after). Panelists include:

 

Jay Bakaler, President/Founder of Metro Eighteen Inc.—Jay is a lifelong music aficionado who is responsible for all sales, client relationship management, and the evolution of Metro Eighteen’s service offerings to its customers.

 

Ken Johnson, Founder and CEO of Premiere Systems—Ken loves finding creative solutions for tricky problems. His company looks to build sustainable relationships with staff and customers based on a solid foundation of excellence and commitment. 

 

Dan Stern, President & CEO of Aurum Home Technology—Dan has been in the industry since 1995, is very design-centric, and believes technology can enhance the overall design of the home and never detract from its appearance. He deals with all customer interactions and sales associated with growing the business. 

 

August 27, 11:00-12:00 PM PST

CI Sales Master Class II: “East Coast Killers – The Sales Beasts of the HTA”

There is an enormous amount of sales talent in the HTA fold. We’ve selected three of the East’s sales monsters to share how they consistently sell at the highest level. You want to sell 10M+ a year? These amazingly talented pros will show you the way. A one-hour discussion with Q&A after. Panelists include:

 

Al Reinhard, AHT Global Principal—Al focuses on high-end luxury sales/engineering and the operations of AHT’s domestic offices.

 

Kim Michels, President at Electronic Environments, LTDKim led his company to more than $10 million in annual revenues by nurturing his team’s passion for technology, maintaining high internal standards, constant education, and dependable customer service.

 

Tom Clancy, Executive Vice President, Audio Command SystemsTom is a dedicated husband, father, and coach. He provides ACS with day-to-day leadership while ensuring the long-term business development and future growth of ACS’ 44-year legacy. 

 

For more information on the ‘Sales Dominance Summit 2020’, email success@htacertfied.org,  visit HTACertified.org, and follow the Home Technology Association (HTA) on LinkedIn, Twitter, Instagram, and Facebook.

 

About the Home Technology Association

The Home Technology Association (HTA) was formed to create a preeminent standard of excellence for the Custom Installation (CI) industry. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Technology integrators who have passed the demanding 60+ point vetting process that focuses on exemplary customer service and aftercare support and a positive business reputation will be HTA Certified and recognized as part of an elite group of dedicated, highly skilled firms. The stringent criteria were developed by industry veterans, which were refined by the HTA Board of Advisors, which includes top executives from Sony, Lutron, Crestron, Control4, Savant, and more.

 

The mission of the Home Technology Association is to raise the bar in the CI industry by giving exceptional integrators a prestigious third-party endorsement they can use to differentiate their offering and ultimately, win more projects. Not only does this drive more business to the integration community, but it also ensures consumers have consistently great technology experiences. The result will be a dramatic transformation of the reputation and overall presence of the integration community and those who serve it. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Instagram, Twitter, and Facebook.

 

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

 

Media Contact

For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

Attendees of Home Technology Association’s ‘Best of the Best’ Customer Experience Summit Delve into Business Building Topics During Full Day of Presentations

Attendees of Home Technology Association’s ‘Best of the Best’ Customer Experience Summit Delve into Business Building Topics During Full Day of Presentations

Summit delivers sophisticated content to help HTA Certified technology designers from best-in-class integration firms supercharge the customer experience. 

 

LOS ANGELES, CA and NEW YORK, NEW YORK (August 27, 2019) – The Home Technology Association (HTA),  the first and only third-party certification for home technology installation companies, has put the cap on another successful ‘Best of the Best’ Customer Experience Summit this month, with bi-coastal events held in Los Angeles and more recently in New York. The Summit offers unparalleled opportunities for comprehensive next-level education for technology design firms to supercharge their customer experiences. 

 

“The content we offered our HTA Certified members at these exclusive and carefully designed Summits is unlike anything else available at other conventions and industry events. It is for experienced integrators operating at a very high-level, designed for making seasoned veterans better at what they do,” says Josh Christian, director of certification for HTA. “It’s a fast-paced, fun event, with great takeaways to bolster our certified members’ businesses, along with extensive networking opportunities.” 

 

Stamp of HTA Approval Drives Business

Based on comments from technology integrators attending the Summit, being an HTA Certified integrator is invaluable to their businesses. “HTA Certification is like having a stamp-of-approval that appeals to our high end clientele,” said an integrator from New Jersey.  

 

“The Summit provides yet another benefit of being a member of HTA—quality education designed to help integrators achieve high levels of service to differentiate themselves from other integrators in the industry. The information shared by the presenters and opportunities to collaborate and network at the Summit will help us refine our business to provide our clients with an even higher level of service,” added Nick DeClemente of Elevated Integration, Armonk, N.Y.

 

Hosted by HTA Certified dealer Ed Gilmore of Gilmore’s Sound Advice, at his showroom in the heart of New York City, the Summit offered integrators a chance to collaborate with peers in a relaxed, comfortable environment. During breaks in the presentations, attendees were invited to experience a custom Kaleidescape demo in the private theater.  





Key Takeaways from HTA’s ‘Best of the Best’ Customer Experience Summit Sessions:

Packed into the day were several informative presentations from several customer service experts. They shared with Summit attendees proven tactics to develop deeper connections and better business with their high-end clientele and subcontractors. 

 

Building Customer Confidence

Integrator Eric Thies of DSI talked to the crowd about how clients want to trust the person they hire, and HTA certification is a trust builder that give clients confidence. “Your HTA Certification should be mentioned in every single first meeting with a client,” he advised. “It’s an amazingly effective tipping point. It changes the conversation from price to competence.”

 

Becoming Your Clients’ Electronics Concierge

There’s a big difference between functioning as your clients’ electronics advisor and their home electronics “concierge.” Ben Pearson, owner of BMP Lifestyle, LLC, shared with Summit attendees his experiences providing private lifestyle services to luxury homeowners. “I’m there to serve my clients in any way possible; it’s akin to having a luxury hotel experience, but in a home,” he said. “When clients return to their primary home or vacation residence, it should be as trouble-free as checking in and out of a high-end hotel.” High-end technology integrators, he advised, should provide this same level of white glove service when working with their clients. From the company uniforms to the method of communication with clients, there are a number of small refinements that can be implemented to develop greater customer service and loyalty. 

 

Project Consultation: A Money-Making Opportunity

Dealers so often get mired in the work of designing and installing gear that they forget about the consultative part of the equation. Customers want and need your advice. In a panel discussion led by Josh Christian HTA director of certification, Scott Marchand and Andrew Southern shared their success stories as home technology consultants. “We don’t even mention product names during our discussion with clients,” offered Marchand. “We are brand agnostic and instead focus on collaborating with other trades and the customer to ensure that the end result is exactly what they envisioned.” He and Southern agreed that luxury clients find value in having a technology consultant guide them through the design and integration process. Integrators were encouraged to promote their technology design services to trade partners so they can be part of the conversation early in the project. “This is a profit center too many integrators do not take advantage of,” added Christian.

 

Personality Traits: Understanding Them Helps Close the Deal

Drawing from his experiences in the military and as an entrepreneur, Dan Caulfield, an executive, sales, and growth coach, described four key personality types that integrators commonly encounter and how to best communicate with each of them. It’s not just customers who integrators should strive to understand. Architects, interior designers and builders also fall into one the four personality categories: Driver, Analytic, Expressive or Amiable. Depending on who you are dealing with, modeling your mode of communication for that particular personality style will cause less friction and better outcomes, Caulfield said. 

 

Service: Don’t Give it Away

“Service has evolved into a modern operation of a dealer’s business,” remarked Joey Kolchinsky, founder and CEO of OneVision Resources. During his presentation, which focused on delivering and charging a fair rate to clients for post-installation services, Kolchinsky shared OneVision’s business model and advice on selling service contracts to luxury homeowners. OneVision divides service into several tiers, which provides clients with options and integrators with a path for upselling customers who start with basic service plans to more comprehensive coverage. He advised integrators interested in implementing a similar plan develop a dedicated, fully trained service department to offer the type of customer service clients want. Kolchinsky also established the importance of creating boundaries for clients so the integrator stays in charge of setting his client expectations instead of losing control of his business by having to manage several different client requests. 

 

A Word from the Sponsors

Shorter presentations from some of the Summit sponsors were also on the agenda. Sharing news about their businesses were Access Networks, Kaleidescape, Sonance, Crestron, AudioControl, Savant, and OneVision Resources. Other sponsors of the event included CINEAK and One Firefly.  

 

HTA Certified residential technology design and integration pros are a highly differentiated group of firms who have been rigorously vetted to ensure the best possible experience for homeowners and the trade partners who support and serve them. To highlight the work done by these firms, a new hashtag and related social media campaign are launching in conjunction with the HTA Best of the Best Customer Experience Summit. #HireHTA will showcase, celebrate, and illustrate HTA Certified technology design firms and give trades and consumers a better way to recognize the benefits of hiring an HTA Certified firm.

 

Learn more about the HTA and the HTA Best of the Best Customer Experience Summit by visiting  HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, and Facebook, Instagram, Houzz and Pinterest. As of Aug. 23, 2019, there are 189 HTA-Certified firms in the U.S. and Canada. A list of certified companies can be viewed by clicking here. 

 

About the Home Technology Association

The Home Technology Association (HTA) was formed to create a preeminent standard of excellence for the Custom Installation (CI) industry. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Technology integrators who have passed the demanding 60+ point vetting process that focuses on exemplary customer service and aftercare support and a positive business reputation will be HTA Certified and recognized as part of an elite group of dedicated, highly skilled firms. The stringent criteria were developed by industry veterans, which were refined by the HTA Board of Advisors, which includes top executives from Sony, Lutron, Crestron, Control4, Savant, and more.

 

The mission of the Home Technology Association is to raise the bar in the CI industry by giving exceptional integrators a prestigious third-party endorsement they can use to differentiate their offering and ultimately, win more projects. Not only does this drive more business to the integration community, it also helps ensure consumers have consistently great technology experiences. The result will be a dramatic transformation of the reputation and overall presence of the integration community and those who serve it. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, Houzz and Pinterest.

 

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

 

Media Contact

For interviews or media tours please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

Home Technology Association’s ‘Best of the Best’ Client Experience Summit Delivers High-Level Education for HTA Certified Technology Designers

Home Technology Association’s ‘Best of the Best’ Client Experience Summit Delivers High-Level Education for HTA Certified Technology Designers

Summit delivers sophisticated content to help best-in-class integration firms supercharge the customer experience 

Santa Monica, CA (Aug 2, 2019) – The Home Technology Association (HTA),  the first and only third-party certification for home technology installation companies, will be conducting its ‘Best of the Best’ Client Experience Summit this month, with bi-coastal events in Los Angeles and New York. The summit offers unparalleled opportunities for sophisticated next-level education that allow technology design firms to supercharge their customer experiences. The events will be held August 8th in Los Angeles and August 14th in New York City.

“The content that we are offering our HTA Certified members at this exclusive and carefully designed Summit is unlike anything else available at other conventions and industry events. It is for experienced integrators operating at a very high-level, designed for making seasoned veterans better at what they do,” says Josh Christian, director of certification for HTA. “This will be a fast-paced, fun event, with great takeaways to bolster our certified members’ businesses, along with extensive networking opportunities.” 

HTA’s ‘Best of the Best’ Client Experience Summit Sessions include: 

How the Montage Does It – Ben Pearson

A trainer for the Montage, an amazing luxury hospitality brand with a loyal client base, will teach HTA Certified members how to get their staff to deliver the ultimate concierge customer experience and deliver high-touch customer service to inspire client loyalty.

Delivering a Luxury Experience to Trade Partners to Inspire Loyalty – Josh Christian

Find out what trade partners really think of our industry. In this no-holds-barred panel, technology design firms will discover what their shortcomings are as an industry and how to create loyal industry partners through amazing customer experiences. This session will not be for the faint-hearted.

Understanding the Client’s Point Of View

Learn from a top-tier estate manager / owners’ rep what clients really want, what their fears are and how you can change your process—from first meeting to move-in—to win more projects through better client experiences.

Fine-Tuning Your Customer Experience – Ben Pearson

Your clients have been spoiled by amazing luxury brands with deep pockets and innovative brands like Amazon that create great customer experiences. How do you think out of the box to deliver the best customer experience possible from initial meeting to after-sale support? How can you leverage a superior client experience to win more projects and charge more than your competitors?

What Your Clients Expect After the Sale – Joey Kolchinsky

What experiences do your clients get from other luxury brands?   What are their minimum expectations? How do you meet and exceed their expectations for after-sale service and support?

HTA Success Stories

Find out how the best dealers are getting incredible ROI from their certification and how to best leverage your elite standing to close more projects and win over more industry partners. 

HTA Certified residential technology design and integration pros are a highly differentiated group of firms who have been rigorously vetted to ensure the best possible experience for homeowners and the trade partners who support and serve them. To highlight the work done by these firms, a new hashtag and related social media campaign are launching in conjunction with the HTA Best of the Best Client Experience Summit. #HireHTA will showcase, celebrate, and illustrate HTA Certified technology design firms and give trades and consumers a better way to recognize the benefits of hiring an HTA Certified firm.

Learn more about the HTA and the HTA Best of the Best Client Experience Summit by visiting  HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, and Facebook.

 

About the Home Technology Association

The Home Technology Association (HTA) was formed to create a preeminent standard of excellence for the Custom Installation (CI) industry. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Technology integrators who have passed the demanding 60+ point vetting process that focuses on exemplary customer service and aftercare support and a positive business reputation will be HTA Certified and recognized as part of an elite group of dedicated, highly skilled firms. The stringent criteria were developed by industry veterans, which were refined by the HTA Board of Advisors, which includes top executives from Sony, Lutron, Crestron, Control4, Savant, and more.

The mission of the Home Technology Association is to raise the bar in the CI industry by giving exceptional integrators a prestigious third-party endorsement they can use to differentiate their offering and ultimately, win more projects. Not only does this drive more business to the integration community, but it also ensures consumers have consistently great technology experiences. The result will be a dramatic transformation of the reputation and overall presence of the integration community and those who serve it. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, and Facebook.

 

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

 

Media Contact

For interviews or media tours please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

 

Architects, Builders, Interior Designers & Construction Estimators Applaud HTA’s Technology Budget Calculator

Architects, Builders, Interior Designers & Construction Estimators Applaud HTA’s Technology Budget Calculator

Demystify what an appropriate smart home system budget should be and share results with peers, project partners, clients, etc.

Santa Monica, CA, April 18, 2019 — The Home Technology Association has updated its popular smart home technology Budget Calculator, making it even easier for builders, interior designers, architects, construction estimators, and homeowners to allocate budget for and physically accommodate technology earlier in their projects.

Launched in conjunction with the HTA website and free for anyone to use, the Budget Calculator has grown into the association’s most-used resource to empower decision-makers in the technology-buying process. New updates for 2019 make the calculator more accurate, more specific, and easier to use. See a video about the Budget Calculator here: https://youtu.be/WCd0fQhHpbk.

Share Home Technology Budget Results

Most significantly, the newly enhanced HTA Budget Calculator now gives users the ability to save results and share them with their home technology integrator, their architect, designer, or builder. Having these details in hand helps ensure all parties are on the same page when it comes to the project’s scope-of-work, the clients’ expectations, and, of course, the projected budget range. Understanding the clients’ perceptions of how much technology a client wants in their home puts the integrator in a better position to deliver a technology experience that will please the client.

Similarly, design and build professionals are using the figures delivered by the Budget Calculator to prepare clients for the costs associated with home technology, enabling them to bring an HTA Certified integration firm into the project early in the process. Designing the home’s technology systems early in the project timeline reduces costs, increases efficiency, shortens delivery timelines, and ensures better results that can aesthetically blend into a home’s décor. More information on benefits of early collaboration can be found here: https://htacertified.org/articles/how-architects-designers-builders-should-partner-with-home-technology-installers.

New Functions Help Deliver More Realistic Budget Ranges

In addition to the ability to save and share budgets, the revised budgeting tool features many other useful enhancements designed to give everyone involved a better estimate of the projected home technology costs for a given project.

For instance, the Budget Calculator now features a cost of living adjustment. A new question asks if there is a need for any high-end architectural finishes or concealed technology systems, which allow technology to hide away or otherwise better blend with the home’s interior design.

Another benefit of the budget calculator is that users are exposed to the many different technology systems offered by the industry’s most qualified home technology integrators. For example, many trade partners and homeowners may not be aware that these professionals offer lighting controls, motorized shading, Wi-Fi networks, surveillance cameras, energy management, and increasingly, lighting fixtures in addition to audio/video, home theater, and smart home systems.

“It takes less than 10 minutes to create a realistic budget range for even the largest of estates. Anyone can use it, whether they are just testing the waters to see what things might cost, looking for basic/modest cost home technologies, or a complete, ultra-luxury and high-performance smart home,” says Josh Christian, Director of Certification for the Home Technology Association.

He continues, “If the homeowner or builder isn’t sure what they want, it will take just minutes to fill out the survey with broad strokes and still get an idea of how much technology costs will add to their project.”  

Budget Calculator Helps Builders, Architects, and Homeowners Proceed with Confidence

Above all else, the revamped Budget Calculator is designed to deliver dollar values that more accurately correspond with the costs expected for real-world home technology systems. This is a useful and enlightening tool as most homeowners and trade partners need help determining what the installed cost of home technology systems should be.

“When architects, builders, designers and homeowners use the budget calculator, they feel more comfortable engaging a technology consultant early in the project,” Christian says. “The budget calculator takes something that is typically hard to budget and greatly simplifies it, making it more actionable for the design/build team and easier for the client to digest.”

Since the Home Technology Association’s inception, sharing the budget calculator with the design and build industry has been a top priority. The HTA has shared the tool with many AIA CRAN, AIBD, ASID, IDS, NAHB, and NARI members. See how the Budget Calculator works here: https://htacertified.org/home-technology-installation-budget-tool.

“The response from trade partners is universally positive; we increasingly hear that our budgeting tool is an invaluable resource to educate their clients in the most objective way possible about their technology options and costs. As an association, we look forward to partnering with the national and international trade associations that represent architects, general contractors, interior designers, and construction estimators. The more we can help design and build professionals to account for technology needs sooner in the build process, the better the end results, and the happier the client,” says Christian.

In addition, the HTA is currently calibrating the Budget Calculator to work internationally. The calculator will be able to adjust for different countries, factoring in component pricing, VAT, and duties that affect costs.

To learn more about the HTA and its newly enhanced budget calculator, visit www.htacertified.org.

About the Home Technology Association

The Home Technology Association is the first independent organization to educate and empower homeowners and the architectural and design (A&D) community in their technology purchases while elevating the custom integration industry’s status with a rigorous third-party certification process. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Not only does this drive more business to the most capable and trustworthy professionals but it also ensures consumers have consistently great technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, Houzz, and Pinterest.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

Media Contact

For interviews or more information please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

Home Technology Association Finishes First Full Year with Powerful Momentum and Insights That Drive Consumer Confidence

KMB Client HTA Logo

Organization celebrates 1st full year and a growing community of HTA Certified residential technology installation firms across North America and connections with over 1,600 architects, designers, builders, and specifiers

SANTA MONICA, CA (February 20, 2019) — Founded with the ultimate goal of generating consumer awareness for qualified custom integrators and elevating the standards of the home technology industry, the Home Technology Association wrapped up its first full year in 2018 with 135 HTA Certified integration firms in 64 markets.

Achieving its goals of raising the visibility of top technology integration firms and establishing relationships with architects, builders, and designers, the Home Technology Association has built a solid foundation to identify and elevate high-quality home technology companies. With tools like the widely-used HTA Budget Calculator, the HTA Certified dealer finder, and a website full of articles and other useful resources, the HTA makes it easier for consumers, interior designers, architects, and builders to choose the best technology integration firm for their projects.

I use the HTA articles with my clients and builders all the time,” says Navot Shoresh, CEO of HTA Certified integration firm Spire. “These articles educate homeowners on what they should expect from a professional integrator… which highlights the difference between Spire and our typical competitors.”

HTA 2018 Growth by The Numbers

Certifying 135 dealers in 64 markets was just the beginning for the HTA. The only independent organization created to empower homeowners in technology purchases, the HTA also achieved the following milestones:

  • 1,675 architects, builders, and design firms the Home Technology Association has engaged with to promote individual HTA Certified firms for projects

  • 2,300 articles read on the HTA website

  • 4,888 budgets created on the HTA Budget Calculator

Building Relationships and Educating Customers

Many of the HTA’s growth initiatives involve engaging with builders and the Architect & Design (A&D) community and providing an educational resource for consumers interested in home technology. In fact, a representative of the American Institute of Architects’ (AIA) Custom Residential Architects Network (CRAN) division reached out to HTA in early 2018 seeking guidance on how to best work with technology integration firms. The Home Technology Association connected Bryan Mills of HTA Certified Mills Technologies in Chicago with CRAN representatives and he presented at the 2018 CRAN Symposium, sharing tips on how to budget for smart home systems and what to look for in a home technology firm.  

Also in 2018, the Home Technology Association was featured on an American Institute of Building Design (AIBD) webinar, including a live, instructional demo of the Budget Calculator and the HTA Certified home technology professional finder. “We received a lot of positive feedback from architects, builders, and interior designers. They love the technology budget calculator, and they understand the need for a standard in this industry. Most have had poor technology experiences in the past, and they recognize HTA Certification as a way to greatly increase the chance their clients will find the most-qualified integrators. We are planning more trade partner outreach efforts in 2019,” says HTA’s Director of Certification Josh Christian.

HTA Budget Calculator Demystifies What Home Technology Projects Should Cost

A simple and free-to-use online tool that quickly shows what the overall cost of technology installations within the home should be, the HTA Budget Calculator quickly became a go-to resource for consumers, architects, designers, and specifiers last year. Over the course of the year, more than 4,800 budgets were created or confirmed using the calculator. Seeing the value in this aspect of HTA’s offering, the Consumer Technology Association (CTA) and the American Institute of Building Design (AIBD) now link to the HTA Budget Calculator on their websites. In 2019, the Home Technology Association will work to align more closely with other national A&D associations to share insights and encourage more widespread use of the calculator with the goal of helping people better understand what a realistic budget for professionally-installed home technology systems should be.

“We find that the HTA Budget Calculator is a quick and easy tool that helps our customers understand precisely what drives the overall cost of a project,” says Evan Struhl, CEO of HTA Certified Cutting Edge Systems [in Westford, MA]. “The calculator has been instrumental in walking every client through early discussions about pricing and is now a relevant step in our everyday process.”

HTA Certification Helps Top Integrators Stand Out

Industry suppliers, too, recognize the real and tangible benefits of HTA certification for their dealers. In January 2018, D-Tools made it possible for users to add HTA certification badges to bids and other documentation in the D-Tools System Integrator platform, helping home technology professionals share this key differentiator with project decision-makers at the time buying decisions are being made.  

Control system manufacturer Savant updated its dealer finder to display HTA certification prominently. Control4 will allow their authorized dealers to update their Control4 profiles to include their HTA designation by the end of the first quarter. The HTA is currently in talks to have other high-profile manufacturers add indications of HTA certification to their dealer finders as well.

The HTA also held its first Best in the U.S. awards in 2018 to award the very best integrators in the country based on overall performance and quality. Winners will be announced in the spring.

HTA Director of Certification Josh Christian looks back on the organization’s first year as a quantifiable success. “We estimate that over $15 million projects dollars have been shifted away from unqualified dealers to HTA Certified home technology professionals, which is a meaningful and significant start. This is what we set out to do, to help the best technology firms win the projects they deserve. This is a win for the client, the HTA Certified firm, and our industry as a whole,” Christian says.

The Home Technology Association’s inaugural year was a great success and 2019 is off to an equally exciting start. HTA Certified technology integration firms are telling us they have experienced unprecedented success in the marketplace, with many reporting their best year ever. As more dealers add HTA certification into their sales pitch, awareness of this meaningful standard and the value of certification will continue to grow. Professional certifications and standards create clarity, instill confidence, and help ensure consumers experience and enjoy everything technology can do in the home,” he concludes.  

To see the current list of HTA Certified integrators, visit: https://htacertified.org/companies-table.

About the Home Technology Association

The Home Technology Association (HTA) is the first and only organization to empower homeowners, recognize exceptional businesses, and elevate the home technology industry with a third-party certification process. HTA Certification is a rigorous-to-achieve standard that homeowners, builders, architects, and interior designers can rely on to find the very best residential technology integrators for their projects. Not only does this drive more business to the integration community, but it also ensures consumers have consistently great technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, and Facebook.

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Media Contact

Katye (McGregor) Bennett, KMB Communications, (425) 328-8640, katye@kmbcomm.com.