Home Technology Association Continues to Connect the Home Technology and Design/Build Industries During Design & Construction Week 2023

HTA CEO Josh Christian connects trades via initiatives and thought leadership at KBIS and IBS 2023. 

Santa Monica, CA (January 23, 2023)The Home Technology Association (HTA)—the go-to resource for the most qualified and professional home technology integrators—has made great progress with ongoing initiatives that connect the home technology industry and the architect/designer/builder communities to mutual benefit. HTA CEO Josh Christian will further those initiatives as an instructor, moderator, and home technology industry ambassador during 2023 Design and Construction Week (DCW), which comprises the NAHB International Builders’ Show® (IBS) and the NKBA Kitchen & Bath Industry Show® (KBIS), January 31–February 2 in Las Vegas. 

“At the HTA, we have been helping qualified technology integrators and design/build professionals connect for many years, most recently by launching our new HTA Design Partners program, a professional designation that identifies design-centric home technology integrators as a service to architects, interior designers, builders, and end users,” says Christian. “We will continue to beat the drum and close the gap between industries with HTA’s presence at IBS and KBIS. The alignment between HTA and both NAHB and NKBA is strong, helping all channels create more opportunities and more successful high-tech-home outcomes.”

Christian will conduct classes and speak on several panels across KBIS and IBS over the course of DCW, including: 

KBIS –  K&B Specialty Training, Voices from the Industry Conference: “The Technology Integrator – a Key Team Member for Designers” Wednesday, 2/1, 3:45-5:45 PM, N-254

Description: Homeowners increasingly demand more technology in their homes for safety, convenience, entertainment, and lifestyle. Managing the home’s technology systems has historically been a challenge for designers. As new technologies emerge, the challenges are increasing due to the potential aesthetic impact on your design, and how technology systems may affect other subcontractors. What technology systems are available now? When in your design process do the technology requirements need to be determined? Who should install and service the technology systems? This course will answer all the above and provide tools that will minimize technology-related headaches and instead increase your project’s aesthetics while adding smiles of satisfaction. Register: 

https://kbis.com/conference/voices-from-the-industry-conference/#the-technology-integrator-a-key-team-member-for-designers

IBS, “Two-Story Talk: Builder Essentials for Home Tech Planning & Products” Thursday, 2/2, 10:00-11:00 AM, W-232

Description: Buyers increasingly demand more tech in their homes, but builders are struggling to find the sweet spot when it comes to their role in educating, selling, and delivering it. This session will examine both sides of the home tech coin—how to plan for its inclusion and what products are most in demand—so that you know exactly when to be involved, what to offer, and how to minimize headaches for your business while maximizing client satisfaction. First, learn how to determine your buyer’s home tech needs (and receive a ‘cheat sheet’ of system options you can use), when in the build process technology requirements need to be considered, and who should install. Then, we’ll turn our attention to the technologies themselves with a room-by-room home walk-through highlighting the various products/systems available and which are most in demand.

Josh will talk with experts Dan Ross, Managing Partner of Responsive Living (formerly with Savant), and Kris Barber, Director of Construction at Blue Heron. Register: https://vnext-admin.buildersshow.com/Search/EducationSession.aspx?id=2258407

IBS, “How Custom Builders Can Meet Their Clients’ Technology Needs” Thursday, 2/2, 12:30-1:00 PM, W-209 

Description: Homeowners increasingly want more technology for safety, convenience, and entertainment in their custom homes. Yet, managing the home’s technology systems is a challenge for custom builders as technology usually impacts other subcontractors. Learn how to select the right home technology installer for your needs, receive a template that will assist you and your clients in selecting technology options, see an easy online tool for budgeting, and more. Register: https://www.buildersshow.com/Search/SpecialEvent.aspx?id=61670 

At DCW, HTA is also excited to connect and support Home Technology Association Supporting Brands that are exhibiting at IBS 2023, including Access Networks (SnapOne, booth W2467), Ring (W2800), Sonos (W2577), and Savant (W2164). Many HTA Certified integration firms will also be present on the KBIS show floor, including Integration Controls’ Jamie Briesemeister, who will participate in a KBIS NEXT Stage panel “Designing for Short-Term Rentals” on 2/1, 2-2:45 PM at the North Hall Booth N169. KBIS attendees can sign up for the panel here: https://kbis.com/conference/kbisnext-stage-2

“Home technology manufacturers and integrators being present at this show means a lot, and is a sign that the inroads we have made into the building industry are starting to come to fruition,” adds Christian. “Everyone in the home technology industry benefits, including the manufacturers, technology integrators, associations, and service providers.” 

For more information on HTA’s new Design and Trade Partner Programs visit: https://htacertified.org/app/media/home-technology-association-launches-HTA-Design-Partner-program/.

To become an HTA Certified home technology professional, visit htacertified.org/apply. 

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation.

The Home Technology Association is also the creator of the HTA Design Partner and HTA Technology Partner programs designed to elevate the role of qualified home technology integrators as technology design consultants that trade partners should include on all of their residential projects. In addition, the Home Technology Association actively collaborates with design and build trade associations such as AIBD, ASID, IDS, NAHB, NARI, and the NKBA. The HTA helps bridge the design and collaboration gap between the home technology integration industry and design and build professionals. This is accomplished via educational articles, webinars, classes, budgeting tools, technology assessment forms, a brand Resource Guide, and an integrator finder tool to help them incorporate technology into their projects easier. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

Media Contact

For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

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Home Technology Association Launches “Rules of Engagement” to Create Professional Harmony Between Architects, Interior Designers, Builders, and Home Technology Integrators

KMB Client HTA Logo

The new program clearly defines how Home Technology firms and Design/Build pros should work together to achieve successful project outcomes. 

LOS ANGELES, CA (January 17, 2023) – The Home Technology Association (HTA)—the resource for the most qualified and professional home technology integrators—announced its new HTA Design Partner program today. The new HTA Design Partner professional designation identifies design-centric home technology integrators as a service to architects, interior designers, builders, and end users. The program was created to recognize the home technology professionals that not only offer technology consultation and design but those who collaborate with design and build teams to ensure that the technology is integrated into the home in the best way possible. 

The need for this type of program in the home technology industry has grown over the years. When planning a new construction or remodeling project, it is vital that the client’s technology needs are considered and designed early to avoid compromises, change orders, and project delays. The HTA Design Partner program serves as the basis for effective collaboration between the trades and addresses issues that have kept them from engaging integrators early on projects in the past. This will lead to better trade relationships and integrators being hired at the beginning stages as technology design consultants.

The HTA Design Partner and corresponding HTA Technology Partner programs are brilliant ways to solve most, if not all, of the issues that we see on the job site when you integrate new people into the design process. This is going to streamline the process from design to build and reduce the amount of time and errors that we see. It will also make for an improved experience for the consumer. Everyone wins,” says Eric Goranson, Host of Around the House Show, Radio & TV Personality, Interior Designer, and Certified Kitchen Designer.

A qualified home technology integrator should be a trusted design team member for early technology consultation and design. Yet, only a small percentage of home technology integrators provide design and engineering documentation. An even smaller percentage offers a technology consultation phase of service. The HTA Design Partner designation is only available to those that meet stringent HTA Certification guidelines that serve as the basis for successful design collaboration and coordination with architects, builders, and interior designers. The framework for collaboration was created with the input of architects, interior designers, general contractors, and design-centric home technology integration firms and is the basis for successful design collaboration and coordination between integrators and design-build professionals. By providing these guidelines, the HTA is helping the custom integration industry by defining a code of conduct and rules of engagement that if adhered to, will help elevate the reputation of the home technology integration industry.

“Architecture and technology have never been more intertwined than today,” notes Shawn Brown of Vessel Studio, Architect, AIA. “Our design process requires the acknowledgment and integration of all systems early to help create a responsive, thoughtful, and forward-thinking approach to architecture. The HTA Design Partner program provides us the confidence to engage the right home technology integrator when we need them the most, during the design process.”

Likewise, architects, interior designers, and general contractors that handle their clients’ technology needs proactively can opt into the corresponding ‘HTA Technology Partner’ program. These forward-thinking design and build professionals understand that their clients’ safety and entertainment needs must be determined early because home technology systems affect space planning, aesthetics, and the coordination of other trades such as framing contractors, electricians, and HVAC contractors.

”When we introduced SLAs into our company, it clearly established the rules of engagement between our company and our clients. We have revolutionized our service department and this has resulted in happier clients. All expectations were clear on both sides. We need this same type of rules of engagement between integrators and design and build partners. The HTA Design / Technology Partner programs achieve this wonderfully”, says Eric Thies, President of DSI Luxury Technology.

Visit https://htacertified.org/app/articles/what-is-an-hta-design-partner/ to learn more about the HTA Design Partner program. 

Visit https://htacertified.org/app/articles/what-is-an-hta-technology-partner/ to learn more about the HTA Technology Partner program. 

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation.

The Home Technology Association is also the creator of the HTA Design Partner and HTA Technology Partner programs designed to elevate the role of qualified home technology integrators as technology design consultants that trade partners should include on all of their residential projects. In addition, the Home Technology Association actively collaborates with design and build trade associations such as AIBD, ASID, IDS, NAHB, NARI, and the NKBA. The HTA helps bridge the design and collaboration gap between the home technology integration industry and design and build professionals. This is accomplished via educational articles, webinars, classes, budgeting tools, technology assessment forms, a brand Resource Guide, and an integrator finder tool to help them incorporate technology into their projects easier. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

HTA Media Contact

For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com. 

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Home Technology Association Celebrates Its Fifth Anniversary with Hundreds of Certified Integrators and Growing

KMB Client HTA Logo

HTA expands its reach and forges alliances with prestigious associations to bridge the gap between the design-build and integration communities.

LOS ANGELES, CA – The Home Technology Association (HTA)—the resource for the most qualified and professional home technology integrators—celebrates its fifth anniversary this year. The HTA created the first and only standard of excellence for home technology integration firms in 2017, giving the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate exceptional firms. Since then, HTA has fulfilled its purpose as a badge of quality and to help homeowners get consistently first-rate technology experiences. 

In those five years, HTA has grown, expanding its reach significantly. Today, hundreds of HTA Certified integrators in the US and Canada now reap the rewards of the HTA Certification distinction, utilizing it in their marketing efforts to differentiate and elevate their firms. HTA Certified firms have access to valuable sales and marketing tools, industry partner outreach, ongoing education, and more. 

The Home Technology Association has also forged alliances with prestigious associations and organizations from adjacent trades, including AIBD (American Institute of Building Design), ASID (American Society of Interior Designers), IDS (Interior Design Society), NAHB (National Association of Home Builders), NARI (National Association of the Remodeling Industry), and NKBA (National Kitchen & Bath Association). These alliances help bridge the gap between the design-build and integration communities and make HTA Certified integration firms the go-to resource for interior designers, architects, builders, and specifiers. HTA’s ongoing education and content contribution to these trade associations creates a more natural and easily navigable pathway from their membership to HTA Certified integration firms and HTA Supporting Brands. It is also helping to build member confidence in specifying technology into projects and partnering with the right integrator for each project. 

What really drives us is doing everything in our power to change how integrators are brought to new construction and remodeling projects. Integrators decry being brought to the project too late to do their best work, and we all know how nobody wins when this happens. The HTA is serving as the bridge association between the best integrators and architects, interior designers, and contractors, educating them on why it is in their best interests to engage a qualified integrator at the earliest stage in their process and as often as possible,” says Josh Christian, Home Technology Association CEO.

Also of note is the significant success of the HTA Supporting Brand program, with more than 50 of the top smart home technology manufacturers on board supporting their mission. HTA Supporting Brands have the unique opportunity to speak to the top integration firms and designers, architects, builders, and specifiers via HTA’s social media, email campaigns, webinars, and other digital marketing activities. The HTA is currently accepting additional Sponsoring Brands in all product categories. 

We are very proud of what the Home Technology Association has accomplished in five short years. The need for a standard of excellence for integration firms was clear to us, and it is great to receive confirmation of this fact from hundreds of HTA Certified Integrators in addition to manufacturers, rep firms, industry service providers, and trade publications,” adds Christian. “We have enabled our certified integrators to easily differentiate and elevate their firms, and many use their HTA Certified status to eliminate unqualified companies from bidding on projects. Consumers and trade partners alike respect and prefer the HTA standard.”

To learn more about becoming an HTA Certified integration firm or Supporting Brand, connect with Josh Christian here; https://htacertified.org/app/contact-us/.

To submit an application to become an HTA Certified integrator, apply at: htacertified.org/apply.

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous, 60-point HTA certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation. These stringent criteria were developed by industry veterans and HTA’s Board of Advisors, including top executives from Lutron, Crestron, Control4, Savant, and others. Additionally, HTA’s Supporting Brands program enables expanded outreach to architects, designers, builders, and related trade associations from leading manufacturers and service providers who support HTA’s mission of delivering exemplary technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

 HTA Media Contact

For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

 

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Home Technology Association Celebrates Its Fifth Anniversary with Hundreds of Certified Integrators and Growing

KMB Client HTA Logo

HTA expands its reach and forges alliances with prestigious associations to bridge the gap between the design-build and integration communities.

LOS ANGELES, CA – The Home Technology Association (HTA)—the resource for the most qualified and professional home technology integrators—celebrates its fifth anniversary this year. The HTA created the first and only standard of excellence for home technology integration firms in 2017, giving the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate exceptional firms. Since then, HTA has fulfilled its purpose as a badge of quality and to help homeowners get consistently first-rate technology experiences. 

In those five years, HTA has grown, expanding its reach significantly. Today, hundreds of HTA Certified integrators in the US and Canada now reap the rewards of the HTA Certification distinction, utilizing it in their marketing efforts to differentiate and elevate their firms. HTA Certified firms have access to valuable sales and marketing tools, industry partner outreach, ongoing education, and more. 

The Home Technology Association has also forged alliances with prestigious associations and organizations from adjacent trades, including AIBD (American Institute of Building Design), ASID (American Society of Interior Designers), IDS (Interior Design Society), NAHB (National Association of Home Builders), NARI (National Association of the Remodeling Industry), and NKBA (National Kitchen & Bath Association). These alliances help bridge the gap between the design-build and integration communities and make HTA Certified integration firms the go-to resource for interior designers, architects, builders, and specifiers. HTA’s ongoing education and content contribution to these trade associations creates a more natural and easily navigable pathway from their membership to HTA Certified integration firms and HTA Supporting Brands. It is also helping to build member confidence in specifying technology into projects and partnering with the right integrator for each project. 

What really drives us is doing everything in our power to change how integrators are brought to new construction and remodeling projects. Integrators decry being brought to the project too late to do their best work, and we all know how nobody wins when this happens. The HTA is serving as the bridge association between the best integrators and architects, interior designers, and contractors, educating them on why it is in their best interests to engage a qualified integrator at the earliest stage in their process and as often as possible,” says Josh Christian, Home Technology Association CEO.

Also of note is the significant success of the HTA Supporting Brand program, with more than 50 of the top smart home technology manufacturers on board supporting their mission. HTA Supporting Brands have the unique opportunity to speak to the top integration firms and designers, architects, builders, and specifiers via HTA’s social media, email campaigns, webinars, and other digital marketing activities. The HTA is currently accepting additional Sponsoring Brands in all product categories. 

We are very proud of what the Home Technology Association has accomplished in five short years. The need for a standard of excellence for integration firms was clear to us, and it is great to receive confirmation of this fact from hundreds of HTA Certified Integrators in addition to manufacturers, rep firms, industry service providers, and trade publications,” adds Christian. “We have enabled our certified integrators to easily differentiate and elevate their firms, and many use their HTA Certified status to eliminate unqualified companies from bidding on projects. Consumers and trade partners alike respect and prefer the HTA standard.

To learn more about becoming an HTA Certified integration firm or Supporting Brand, connect with Josh Christian here; https://htacertified.org/app/contact-us/.

To submit an application to become an HTA Certified integrator, apply at: htacertified.org/apply.

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous, 60-point HTA certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation. These stringent criteria were developed by industry veterans and HTA’s Board of Advisors, including top executives from Lutron, Crestron, Control4, Savant, and others. Additionally, HTA’s Supporting Brands program enables expanded outreach to architects, designers, builders, and related trade associations from leading manufacturers and service providers who support HTA’s mission of delivering exemplary technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.

HTA Media Contact

For interviews or media inquiries, please contact Katye (McGregor) Bennett of KMB Communications by phoning (425) 328-8640 or emailing katye@kmbcomm.com.

  

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Home Technology Specialists of America’s Tom Doherty Joins Home Technology Association’s Board of Advisors, Kicking Off a Strategic Collaboration Between Two Groups

Home Technology Specialists of America’s Tom Doherty Joins Home Technology Association’s Board of Advisors, Kicking Off a Strategic Collaboration Between Two Groups

 

The Home Technology Association (HTA) and Home Technology Specialists of America (HTSA) collaborate to bring mutual benefits to members and bridge the gap between industry groups.

SANTA MONICA, CA (May 25, 2021) – The Home Technology Association (HTA), the first and only third-party certification for home technology installation companies, announced today that Tom Doherty, Director, New Technology Initiatives at Home Technology Specialists of America (HTSA), has joined HTA’s Board of Advisors, kicking off a strategic, mutually beneficial collaboration between the two groups.

Through this new arrangement, HTA will provide HTSA members access to HTA’s robust library of articles, webinars, videos, and custom programming that has proven beneficial in educating, inspiring, and engaging architects, designers, and specifiers. In return, HTSA will promote to its members the value and virtue of HTA Certification, with Doherty serving in an advisory capacity to HTA at the highest level.

HTSA is a member-driven community industry consortium that delivers education, technologies, vendors, marketing programs, and events to some of the top integrators in the country. This new collaboration is in addition to one HTA already formed with Azione Unlimited and just one of many announcements that HTA will make over the coming months as it aligns more deeply with associations and organizations from both the home technology industry and adjacent trades. 

“We believe a gap exists between the disparate associations in the home technology industry and the specifier community and are actively pursuing alliances to address that,” says Josh Christian, CEO of HTA. “HTA helps some of the finest integrators in the country increase their closing ratios and build stronger, more profitable businesses. HTSA shares similar goals in helping these integrators succeed. This common interest allows us to be strategic in maximizing our educational resources by sharing and collaborating. It is an ideal time to launch this initiative as the world recovers from the pandemic and integrators need to maximize their sales efficiency. We welcome Tom to our Board of Advisors.”  

I am pleased to accept the invitation from the Home Technology Association to become a member of its Board of Advisors. I look forward to working with HTA CEO, Josh Christian and the other distinguished and talented Board of Advisors, many I have known for decades. It is my hope that my perspective as an integrator, manufacturer, trade association leader and now also a buying group representative will bring value in progressing HTA’s important mission,” says Doherty.

“HTA has done a good job of promoting the value of high-quality integration services to the specifier community,” says Jon Robbins, Executive Director of Home Technology Specialists of America. “HTSA is pleased to collaborate on this mission with HTA.” 

“I see a strong synergy between what the HTSA and the Home Technology Association are doing. They both help the best integration firms grow stronger. Whereas HTSA’s educational and growth programs help an already distinguished group of integration firms improve their businesses, the HTA helps homeowners, architects, interior designers, and builders find the best integrators, many of which are HTSA members. This is a win for the homeowner, the HTSA, and the industry’s reputation,” says Navot Shoresh, Founder and CVO of HTA Certified firm Spire Integrated Systems.

“As an HTSA member, Audio Command Systems is thrilled that this combined relationship with HTA offers yet another opportunity to provide HTSA members a resource to share proven, industry best practices, which I am confident will only strengthen our channel as a whole,” says Thomas Clancy, Executive Vice President of HTA Certified firm Audio Command Systems. 

Visit htacertified.org/HTA-industry-relationships to learn more. 

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best qualified technology integrators a prestigious certification and endorsement developed to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous, 60-point HTA certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation. These stringent criteria were developed by industry veterans and HTA’s Board of Advisors, including top executives from Lutron, Crestron, Control4, Savant, and others. Additionally, HTA’s Supporting Brands program enables expanded outreach to architects, designers, builders, and related trade associations from leading manufacturers and service providers who support HTA’s mission of delivering exemplary technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

About Home Technology Specialists of America (HTSA)
Home Technology Specialists of America, Inc. (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance HTSA logotechnology solutions for the residential and commercial channels. Today’s sophisticated networked systems demand a highly-trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house audio/video networks – HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go.

Based in Chicago, IL, HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members.

To learn more about HTSA, see: www.htsa.com; or connect with us on Twitter, Facebook, and Instagram. 

Home Technology Association Launches ‘Mind Share’ Series of Thought-Leading Webinars

Home Technology Association Launches ‘Mind Share’ Series of Thought-Leading Webinars

HTA delivers valuable sales, operations, product, and networking advice from the top minds in the custom home technology industry.

Santa Monica, CA (April 1, 2021) – The Home Technology Association (HTA), the first and only third-party certification for home technology installation companies, announced today its new ‘Mind Share’ series of webinars, designed to grow and hone the integrator’s skills with carefully chosen topics that maximize business opportunities and help ensure future success. 

The HTA had its first dealer webinar last August in lieu of the planned in-person dealer event that was canceled due to the pandemic. “The feedback we received from both our certified integrators and supporting brands was extremely positive, with many asking for the HTA to create more leadership webinars. This led to two more in the last quarter of 2020, and our March 3rd, 2021 webinar “Pay Yourself What You’re Worth” was another hit,” says Josh Christian, CEO of HTA. “We are excited to help our members prosper with the topics we will consider this year. These are all topics of interest to our members and reflect the HTA’s push for integrators to work more cohesively with the architect, builder, and interior design trades.” 

The Mind Share series will kick off on April 21, 2021, at 2:00 PM EST with a webinar titled “You Don’t Need Leads…You Need CLOSES, Dummy!” Moderated by Jason Knott of CE Pro, this session will turn the conversation about lead growth on its head and will be the first HTA-hosted webinar that is open to all integrators. 

The “You Don’t Need Leads…You Need CLOSES, Dummy!” webinar will explore the fact that many integrators are focused on getting more leads as a catalyst for growth when in reality they need to focus on their closing ratio. The discussion will include a panel of top sales closers that will share ways integrators can work smarter, not harder. HTA Certified panelists include: Ed Gilmore of Gilmore’s Sound Advice, NY; Mark Ontiveros of Audio Images, CA; Barry Schurr of Osbee Industries, NY; and Eric Thies of DSI Luxury Technology, CA. Learn more and register here.

Upcoming HTA Mind Share webinars will explore topics such as: 

  • April 21: “You Don’t Need Leads…You Need CLOSES Dummy!” 
  • May 19: “D-Cinema: The Ultimate Frontier for High-Performance Cinema”
  • June 23: “Cracking the Code on How to Sell Lighting Fixtures”
  • July 21: “Tips & Tricks to Make Architects Your Best Friend”
  • August 18: “Tips & Tricks to Make Interior Designers Your Best Friend”
  • September 15: “Tips & Tricks to Make Builders Your Best Friend”
  • October 27: “How Do You Stack Up?”

HTA’s Mind Share webinar series is open to HTA Certified dealers and supporting brand members only. To become an HTA Certified dealer, apply at: htacertified.org/apply.

About the Home Technology Association

The Home Technology Association (HTA) created the first and only standard of excellence for home technology integration firms. The HTA gives the best-qualified technology integrators a prestigious certification and endorsement developed to differentiate these exceptional firms. HTA Certification is a badge of quality, designed to help homeowners get consistently first-rate technology experiences. Homeowners, builders, architects, and interior designers that hire HTA Certified integrators have peace of mind knowing they are working with truly professional firms that have passed the HTA’s rigorous, 60-point HTA certification process, which focuses on technical competency, first-rate customer service, aftercare support, and a positive business reputation. These stringent criteria were developed by industry veterans and HTA’s Board of Advisors, including top executives from Lutron, Crestron, Control4, Savant, and others. Additionally, HTA’s Supporting Brands program enables expanded outreach to architects, designers, builders, and related trade associations from leading manufacturers and service providers who support HTA’s mission of delivering exemplary technology experiences. Learn more by visiting HTACertified.org and by following the Home Technology Association (HTA) on LinkedIn, Twitter, Facebook, Instagram, YouTube & Pinterest.

All products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved.