Amber Allen, owner and founder of Double A Events, an event planning and management firm that envisions, executes and manages tech-oriented events suggests, “Look for opportunities to partner with vendors and other tradespeople to create one-of-a-kind events. Then, focus your energies on the primary mission of the event. Make sure the key experience of your attendee is an unforgettable one. If it’s a product launch, be sure guests are provided hands-on time with the products, and a chance to engage with factory representatives and other subject matter experts. If it’s a lifestyle event, provide an environment that appeals to your audience and enhance it with local resources that complement whatever it is you’re showcasing.”
