PR & Communications Tips

Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I sound like a broken record yet? Maybe, but this is important. We are making inroads with architects, designers, builders, and specifiers, collectively...

How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a simple fact. Only sometimes they don’t age like a fine wine that gets better over time. All too often, brands get stuck in the era in which they were...

Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be insulated. Some of us are nestled all warm and snug in our comfort zones, not necessarily taking the steps we need to infiltrate the Design-Build...

The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast. The National Kitchen + Bath Association (NKBA) and the National Association of Home Builders (NAHB) have been putting on Design and...