PR & Communications Tips

Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near horizon. We’ve been begrudgingly living with Covid for more than two years now, and the show literally must go on, as they say. Live events are back...

Going all-in with the design/build community means making them feel welcome with your words, website, and work. Do I sound like a broken record yet? Maybe, but this is important. We are making inroads with architects, designers, builders, and specifiers, collectively...

How to make your brand stand out amid a sea of competitors vying for your customers’ attention. Brands age. It’s a simple fact. Only sometimes they don’t age like a fine wine that gets better over time. All too often, brands get stuck in the era in which they were...

Getting out of your comfort zone can bring sudden and unexpected opportunities. The custom-integration industry can be insulated. Some of us are nestled all warm and snug in our comfort zones, not necessarily taking the steps we need to infiltrate the Design-Build...