PR & Communications Tips

The custom-install industry is (still) only minimally represented at the KBIS and IBS shows, and we need to change this, fast. The National Kitchen + Bath Association (NKBA) and the National Association of Home Builders (NAHB) have been putting on Design and...

There is no question that homeowners prefer hidden technology these days. Add sustainability to the mix and you’ve got a winning combination consumers are eager to buy. Global research conducted by the Economist Intelligence Unit (EIU) last year (commissioned by the...

Are you hitting or missing the human connection in your marketing? I’m always in conversation. My job consists largely of meetings, strategy planning sessions, panels, podcasts, and committees. At the end of most days, I’m overflowing with ideas from all the...

Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms. Some home technology integrators are reluctant to get into the kitchen and bath areas of the home. However, these rooms are...