PR & Communications Tips

Some funny and not-so-funny slip-ups we’ve noticed over the years. Getty Images “Strategy at every turn” is something I’m known for saying or advising and now, during this time of year, after the year we’ve all had, I’m saying it more than any other. You see, this is...

It’s time to plan for 2022. Do you know what your marketing budget should look like? Getty Images We’ve all been there. You get an offer to place an ad or participate in an event that seems tailor-made for your brand or business, and at a great price and the ideal...

It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand? Influencer marketing may not be the first thing manufacturers, integrators, associations, and the collective grouping of AV...

Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look at the journey that the poor technology integrator (current parlance) has gone through:...