PR & Communications Tips

Vernacular varies wildly from trade to trade. Are you speaking your audience’s language? Getty Images By now, most are familiar with our industry’s vernacular problem. Just look at the journey that the poor technology integrator (current parlance) has gone through:...

Getting outside has never been more popular after a year of home confinement. Residents have turned to their backyards or patios into a place for both productivity and solace. With warm weather returning and long summer days ahead, many homeowners are now looking for...

Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now! Getty Images We love cookies, and if we had to choose how to die, death by cookies could be a good way to go. But what we don’t love is death by...

Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers. When it comes to digital marketing, one thing that has made itself abundantly clear over the past year is that consumers want to...