KMB Blog

Make this the year to do what often gets set aside before the end of Q1. As we greet 2025 with renewed excitement, it can be easy to jump right in and get to work. However, if you haven’t done it already, now is the time to finish your homework. Before mid-January,...

Keeping it simple and relatable is the best way to engage an audience. Technology’s role in our line of work is simple: to make people’s lives easier and more enjoyable. Yet the messaging many tend to use in their marketing and sales efforts is engineering- or...

Make time for some digital housekeeping now, before the holiday rush. As a storyteller, I’m always drawn to the narrative that companies use and am curious how it resonates. In our channel, narratives vary greatly but two things are consistent. Most are out-of-date...

How to make the most of your time at industry conferences and sessions. Attending a trade show or conference can be a game-changer. It’s a unique opportunity to gain insights, forge new relationships, and stay ahead of market trends. However, to truly maximize the...