KMB Blog

Preparing Your Team for On-Camera Success

Why “fixing it in post” is never the right answer. During a recent trade event, a seasoned video production professional asked me how to get people not only camera-ready, but capable of delivering the intended pitch quickly. The story they shared as the basis of their...
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How Well Do You Know Your Audience?

Trying to serve the same message to multiple audiences is a recipe for disaster. As a communications professional, I am often asked to help define, develop, articulate, and distribute content for brands, integration firms, retailers, associations, and individuals....
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Please Don’t Give Me Another Crappy Cup

Logoed gifts are great, but if they result in repeated trips to the dry cleaners or frequent keyboard replacements, just say no. Swag — pens, pins, pint glasses, stress balls, golf balls, t-shirts, blankets, socks, and other logoed objects are commonly used for...
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Making Tech and Design Relatable Through Showrooms

Homeowners, property managers, and design-build professionals find great value in seeing tech in design-forward environments that illustrate what’s possible. Showrooms and experience centers are certainly not new concepts for our community. However, the way the model...
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