KMB Blog

How Well Do You Know Your Audience?

Trying to serve the same message to multiple audiences is a recipe for disaster. As a communications professional, I am often asked to help define, develop, articulate, and distribute content for brands, integration firms, retailers, associations, and individuals....

Please Don’t Give Me Another Crappy Cup

Logoed gifts are great, but if they result in repeated trips to the dry cleaners or frequent keyboard replacements, just say no. Swag — pens, pins, pint glasses, stress balls, golf balls, t-shirts, blankets, socks, and other logoed objects are commonly used for...

Making Tech and Design Relatable Through Showrooms

Homeowners, property managers, and design-build professionals find great value in seeing tech in design-forward environments that illustrate what’s possible. Showrooms and experience centers are certainly not new concepts for our community. However, the way the model...

Celebrating Excellence: Introducing the CE Pro Female 40 Honors

In a world where innovation knows no bounds, it's imperative to recognize and celebrate the diverse voices and talents shaping our industries. This sentiment rings particularly true in the custom electronics sector, where women are making significant strides as tech...