PR & Communications Tips

Please Don’t Give Me Another Crappy Cup

Logoed gifts are great, but if they result in repeated trips to the dry cleaners or frequent keyboard replacements, just say no. Swag — pens, pins, pint glasses, stress balls, golf balls, t-shirts, blankets, socks, and other logoed objects are commonly used for...
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Helping Clients to Visualize

Here are some new ways to present to architects and interior designers that might move the needle in your favor. I was recently invited to attend the Changemakers Conference, an exclusive, day-long event for interior designers, design-build pros, and architects that...
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Show Your Best Side

When was the last time you looked closely at your company’s profile and how it presents itself to the outside world? When was the last time you looked closely at your company’s online presence? More importantly, when was the last time you or someone else modified that...
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Don’t Hesitate to Differentiate

Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on social media. While residential technology offerings continue to expand and evolve at a blazing pace, so too is consumer confusion. Throughout January,...
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