PR & Communications Tips

Being Present, Pleasant, and Supportive

Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you know, I’m on a mission to help integrators and interior designers do better business together. What I’m finding, still, is that our tech integration...
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Threads: What You Need to Know Right Now

The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta, the parent company of Facebook and Instagram. The debut created a whirlwind of conversation and within the first week of its existence, the new...
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Stop Selling Products!

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made its way around the sphere many, many times over the years, our industry is still...
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Trend Spotting: eSports, Gaming, and Multisport Theaters

Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of Monterey Bay – once called  “the greatest meeting of land and sea” in all the world. You are about to tee off on the 18th green at Pebble Beach with your...
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