PR & Communications Tips

Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our industry see, hear, and better understand what we do. When it comes to marketing, a question many often ask is, “How can my company reach more...

Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you know, I’m on a mission to help integrators and interior designers do better business together. What I’m finding, still, is that our tech integration...

The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta, the parent company of Facebook and Instagram. The debut created a whirlwind of conversation and within the first week of its existence, the new...

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made its way around the sphere many, many times over the years, our industry is still...