PR & Communications Tips

Shifting the Perspective From Price to Value

It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I actually started this month’s column with a completely different topic in mind. Yet, I kept coming back to a recent experience that I can’t help but share....

Designers’ Top Four Outdoor Trends

What’s hot now in outdoor entertainment design and products There’s no question about it — outdoor living continues to heat up as a home design trend. Driving it is the homeowner’s desire to connect with nature and outdoor entertaining, partially spurred on by the...

Voices from the AV Industry: What Everyone’s Excited to See Learn and Enjoy During CEDIA Expo 2022

It's CEDIA Expo time again! What's everyone in the CEDIA channel eager to see, do, eat & drink this week in Dallas? Tune in to hear from AV industry integrators, reps, brands, and associations and learn what they have their eyes on and where they're planning to...

Tradeshow Prep and Planning Tips

Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near horizon. We’ve been begrudgingly living with Covid for more than two years now, and the show literally must go on, as they say. Live events are back...

5 Steps to Using Content Marketing in the AV Industry

Apr 14, 2016 | PR & Communications Tips

Content marketing, sometimes called inbound marketing, uses high-quality content to build trust and establish your company as an information resource for your customers.

The Benefits of Entering AV Industry Contests

Apr 7, 2016 | PR & Communications Tips

Contests are great tools for branding, visibility, and marketing in nearly every situation. Here are three reasons why contests should be part of your company’s strategic communications plan.

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