Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on...
Don’t Hesitate to Differentiate
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PR & Communications Tips
Looking Backward to See Forward
Making plans based on the past can shed proper light on what’s right for your business. As the year winds down and the...
Giving Thanks
Ways to share gratitude without breaking the bank or being cliché. This time of year, it can be all too easy to feel...
A Rising Tide Lifts All Boats
Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our...
Being Present, Pleasant, and Supportive
Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you...
Threads: What You Need to Know Right Now
The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta,...
Stop Selling Products!
The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling...
Trend Spotting: eSports, Gaming, and Multisport Theaters
Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of...
Shifting the Perspective From Price to Value
It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I...
Designers’ Top Four Outdoor Trends
What’s hot now in outdoor entertainment design and products There’s no question about it — outdoor living continues to...
Voices from the AV Industry: What Everyone’s Excited to See Learn and Enjoy During CEDIA Expo 2022
It's CEDIA Expo time again! What's everyone in the CEDIA channel eager to see, do, eat & drink this week in...
Tradeshow Prep and Planning Tips
Planning ahead is always a great best practice. Here are some beneficial ideas with events like CEDIA Expo on the near...