PR & Communications Tips

Don’t Hesitate to Differentiate

Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on social media. While residential technology offerings continue to expand and evolve at a blazing pace, so too is consumer confusion. Throughout January,...
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Looking Backward to See Forward

Making plans based on the past can shed proper light on what’s right for your business. As the year winds down and the last of the holidays come into view, many are wrapping up not only gifts but also the annual planning (and budgeting) process for the year to come....
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Giving Thanks

Ways to share gratitude without breaking the bank or being cliché. This time of year, it can be all too easy to feel pressured to button everything up — finish projects, finalize billing, and, if possible, get a little time off for the holidays. Somewhere in there,...
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A Rising Tide Lifts All Boats

Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our industry see, hear, and better understand what we do. When it comes to marketing, a question many often ask is, “How can my company reach more...
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