PR & Communications Tips

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made its way around the sphere many, many times over the years, our industry is still...

Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of Monterey Bay – once called  “the greatest meeting of land and sea” in all the world. You are about to tee off on the 18th green at Pebble Beach with your...

It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I actually started this month’s column with a completely different topic in mind. Yet, I kept coming back to a recent experience that I can’t help but share....

What’s hot now in outdoor entertainment design and products There’s no question about it — outdoor living continues to heat up as a home design trend. Driving it is the homeowner’s desire to connect with nature and outdoor entertaining, partially spurred on by the...