Screen Innovations

Here are some new ways to present to architects and interior designers that might move the needle in your favor. I was recently invited to attend the Changemakers Conference, an exclusive, day-long event for interior designers, design-build pros, and architects that...

Consumers need to know what makes your offering unique, different, and better than what they see in headlines or on social media. While residential technology offerings continue to expand and evolve at a blazing pace, so too is consumer confusion. Throughout January,...

Making plans based on the past can shed proper light on what’s right for your business. As the year winds down and the last of the holidays come into view, many are wrapping up not only gifts but also the annual planning (and budgeting) process for the year to come....

Ways to share gratitude without breaking the bank or being cliché. This time of year, it can be all too easy to feel pressured to button everything up — finish projects, finalize billing, and, if possible, get a little time off for the holidays. Somewhere in there,...

Events like CEDIA Expo provide excellent opportunities for you to share what you saw so that people outside of our industry see, hear, and better understand what we do. When it comes to marketing, a question many often ask is, “How can my company reach more...

Design professionals want to include tech and are eager to learn, but are still leery of the lingo. As many of you know, I’m on a mission to help integrators and interior designers do better business together. What I’m finding, still, is that our tech integration...

The compelling new social media platform is worthy of consideration. In early July 2023, Threads was launched by Meta, the parent company of Facebook and Instagram. The debut created a whirlwind of conversation and within the first week of its existence, the new...

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits. Stop selling products! What? While this notion has made its way around the sphere many, many times over the years, our industry is still...

Imagine this: It’s Saturday and you’ve got the Pacific Ocean as your backdrop with the surf pounding the shores of Monterey Bay – once called  “the greatest meeting of land and sea” in all the world. You are about to tee off on the 18th green at Pebble Beach with your...

It’s up to you to show your clients the value of the service your company provides, which isn’t always easy. I actually started this month’s column with a completely different topic in mind. Yet, I kept coming back to a recent experience that I can’t help but share....